Tactical & Practical
Giving you highly actionable marketing advice from someone who's been in the weeds of profitably growing ecom brands. To get involved in the conversation & clarify anything Nate talks about in this podcast, tweet @NateLagos any of your Tactical & Practical questions! If your shopify store needs helping increasing revenue & profit, check out our sponsor Intelligems.io for all your split testing needs.
- Update frequency
- every 5 days
- Average duration
- 16 minutes
- Episodes
- 70
- Years Active
- 2024 - 2025
Currently Crushing: Wins From January 2025
Nate shares 4 tactics that are currently crushing for him in January of 2025
Tactical & Practical is sponsored by Intelligems.io
Intelligems is the ULTIMATE profit optimization tool, and they've be…
00:07:12 |
Tue 04 Feb 2025
How To Extract MORE REVENUE From Your Email List - w/ Jimmy Kim
In this episode, Nate & Jimmy discuss how SEGMENTATION strategies are wildly misunderstood, and give a masterclass on how extract the most revenue from your email list.
Follow Jimmy on Twitter: http…
00:26:41 |
Thu 23 Jan 2025
Don't Confuse Symptoms For A Diagnosis (low ROAS isn't the problem)
In this episode, Nate discusses how the SYMPTOMS of poor marketing performance (low ROAS/high CAC), don't tell the full story. Instead you need to look at the underlying causes to create a strategy t…
00:11:25 |
Tue 21 Jan 2025
The 3 Pillars of Our CRO Strategy
In this episode, Nate discusses how his CRO (PRO) strategy is evolving in 2025.
Tactical & Practical is sponsored by Intelligems.io & Postscript.io
Intelligems is the ULTIMATE profit optimization t…
00:10:39 |
Tue 14 Jan 2025
My 10 Biz-Related New Year's Resolutions (Recorded LIVE)
In this episode, Nate went LIVE on his socials to discuss his new year's resolutions for his marketing department in 2025.
Tactical & Practical is sponsored by Intelligems.io & Postscript.io
Intell…
00:30:36 |
Fri 03 Jan 2025
How To Understand Your True Value Props with Sarah Levinger
Nate goes full EMO on this episode to understand his true value props - something that's widely misunderstood in ecom. He's joined by @SarahLevinger, who's helped OG uncover their best messaging thro…
00:29:10 |
Tue 31 Dec 2024
How To Diversify Into New Product Categories with Sean Frank
Nate chats with CEO of The Ridge, Sean Frank, in an effort to understand how a wallet company now sells luggage, rings, knives, and watches.
Tactical & Practical is sponsored by Intelligems.io & Pos…
00:22:40 |
Fri 27 Dec 2024
Currently Crushing: Our MYSTERY Watch Promo
It's another edition of Currently Crushing, where I breakdown a tactic that's CRUSHING for us RIGHT NOW.
Tactical & Practical is sponsored by Intelligems.io & Postscript.io
Intelligems is the ULTIM…
00:10:03 |
Fri 20 Dec 2024
You cannot serve two METRICS: How to Align Finance & Marketing
On this episode, Nate breaks down how setting a MINIMUM profit goal allowed OG to grow 100% this year.
Tactical & Practical is sponsored by Intelligems.io & Postscript.io
Intelligems is the ULTIMAT…
00:08:40 |
Thu 19 Dec 2024
How To Align Marketing & Ops To Maximize Profits
On this episode, Nate shares some of his biggest failures this year - selling out of product at the WRONG times - and how he's going to fix it by creating better systems to align marketing & operatio…
00:15:59 |
Thu 12 Dec 2024
How To Start & Advance Your Career In Ecom: With Connor MacDonald, Connor Rolain, and MacCoy Merkley
On this episode, Nate brings in some of the best CMOs in ecom to discuss how they started & advanced their own careers, and how you can too. Big shoutouts to Connor MacDonald of Ridge Wallet, Connor …
00:51:17 |
Thu 05 Dec 2024
BONUS EPISODE: What's Currently Crushing For Me In November of 2024
In this special episode, I outline my best performing ads, emails, texts, and landing pages from the last 30 days so you know exactly what's working for me right now.
Tactical & Practical is sponsore…
00:16:24 |
Tue 03 Dec 2024
We Doubled Our AOV (With Ryan Beltran, Co-Founder of Original Grain)
In this episode, I bring my boss on the podcast - CEO & Co-founder of Original Grain, Ryan Beltran. We discuss how we've nearly doubled our AOV, and what role new product development plays in our gro…
00:24:48 |
Thu 21 Nov 2024
SMS Tactics That Print Money with Alex Beller
In this episode, Alex & Nate discuss new SMS tactics that they've implemented this year and already have shown that they're wildly profitable, and also debate the best meal: Yankee Stadium hot dogs o…
00:32:42 |
Fri 15 Nov 2024
How I Run FB Ads: Increase ROAS While Spending 150% More YoY
Today I'm breaking down exactly HOW run Facebook ads. Tweet @NateLagos with any questions about this episode, I'm happy to dive deeper on anything in this episode!
Intelligems is the ULTIMATE profi…
00:20:25 |
Thu 07 Nov 2024
Do you know WHY you run ads?
We’re spending 147% more on Facebook ads year-over-year, at a better ROAS
It’s because we understand WHY we run ads in the first place.
If you don’t truly understand WHY you’re doing something, you’r…
00:09:19 |
Thu 31 Oct 2024
How To Write Copy With Connor MacDonald (Ridge CMO) & ChatGPT
One of the best ecom CMOs in the game stopped by Tactical & Practical today to talk about how he writes copy with ChatGPT. Connor is the CMO of Ridge.com and one of my favorite marketers to talk to, …
00:34:02 |
Thu 24 Oct 2024
A Step By Step Guide To Product Launches
Nate explains every detail of OG's recent new product launch - two watches inlaid with coffee beans sealed in resin. From the idea, to the creative, copywriting, teaser & ad strategy, he doesn't leav…
00:18:48 |
Wed 09 Oct 2024
A Dire Warning About Q4
In this episode, Nate shares a warning about 3 common mistakes made in Q4, and shares tactical advice on what to do to avoid them!
Tactical & Practical is sponsored by Intelligems.io - Check them ou…
00:09:56 |
Fri 06 Sep 2024
REAL ROAS (Not sponsored by an attribution SaaS)
In this episode, Nate shares the simplest metric that's given him clarity when it comes to understanding the effectiveness of his advertising efforts: REAL ROAS
Tactical & Practical is sponsored by …
00:11:17 |
Wed 28 Aug 2024
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