Tactical & Practical
Giving you highly actionable marketing advice from someone who's been in the weeds of profitably growing ecom brands. To get involved in the conversation & clarify anything Nate talks about in this podcast, tweet @NateLagos any of your Tactical & Practical questions! If your shopify store needs helping increasing revenue & profit, check out our sponsor Intelligems.io for all your split testing needs.
- Update frequency
- every 5 days
- Average duration
- 16 minutes
- Episodes
- 70
- Years Active
- 2024 - 2025
Who You Should (& SHOULD NOT) Listen To
In this episode, Nate teaches you how to discern who you should, and who you shouldn't take marketing advice from.
Tactical & Practical is sponsored by Intelligems.io - the ultimate profit optimiz…
00:14:25 |
Thu 15 May 2025
Nate ROASTS Cold DMs
In this episode, Nate ROASTS (and coaches) some of the worst cold DM-ers in his inbox. Enjoy some laughs, and maybe send this episode to the next guy who sends you an awful DM.
Intelligems.io is t…
00:19:20 |
Fri 09 May 2025
ROAS Doesn't Matter, AOV Does
In this episode, Nate breaks down some common misconceptions about how marketing performance is evaluated, and shows you how to focus on profit rather than ROAS or CAC.
This episode is brought to …
00:12:46 |
Wed 07 May 2025
Lessons From Lynchburg (At The Jack Daniel's Distillery)
Lynchburg is a tiny town in Tennessee that is home to the biggest whiskey brand in the world.
And while I didn't talk to anyone there about ecommerce marketing tactics, I think there's a lot DTC bra…
00:12:52 |
Fri 02 May 2025
I'm Upset
I'm upset - mainly at myself, and at a lot of voices in the ecom industry for not preaching CONSISTENCY. Every tactic is branded as a "quick fix" or "unlimited money hack" - and that's not true. Real…
00:11:24 |
Tue 29 Apr 2025
PROFIT MORE: Our Bundles Are RIPPING
In this episode, I break down the evolution of our bundle strategy, and how it's become a big part of what we do, even at a brand where buying multiple items isn't all that common.
Brought to you by…
00:19:19 |
Thu 24 Apr 2025
Overcome Tariffs By Price Testing
In this episode, Nate brings his 2 years of price testing experience to the spotlight, to specifically give you a tactical roadmap of how to extract the most profit possible in a world where your COG…
00:13:18 |
Tue 15 Apr 2025
The BILLION Dollar Headline Format
I've seen 7-, 8-, 9-figure brands, and even a BILLION dollar brand CRUSH with this simple headline format.
In this episode of tactical & practical, I break down exactly how you can use this for your…
00:11:33 |
Tue 08 Apr 2025
Clear Your Funnel, Empty Your Warehouse, Fill Your Bank Account
This episode is all about how to MAXIMIZE the end of your biggest sales of the year.
Tactical & Practical is brought to you by Intelligems.io - the one-stop-shop for all things PROFIT GROWTH. Test a…
00:17:36 |
Thu 03 Apr 2025
Don't JUST Listen To Your Customers, Watch Their Actions
On this episode, Nate discusses how traditional customer feedback can be BIASED & INACCURATE. But, he shows you how to extract valuable customer feedback from their behavior, and how to apply it to y…
00:11:52 |
Mon 31 Mar 2025
Be a Top 10% Marketer
On this episode, Nate explains why creating products & content for the top 10% of earners in America will be absolutely required for success in ecom.
Tactical & Practical is sponsored by Intelligem…
00:11:20 |
Wed 19 Mar 2025
Easy 7-Minute Tactic To Increase FB Ad Performance
On this episode, Nate explains the simplest, but one of the most
Tactical & Practical is sponsored by Intelligems.io
Intelligems is the ULTIMATE profit optimization tool, and they've become a MASSI…
00:07:44 |
Fri 07 Mar 2025
How & Why We Run Creator Whitelisted Ads On Meta
On this episode, Nate explains how & why he runs Creator Whitelisted Ads On Facebook
Tactical & Practical is sponsored by Intelligems.io & Postscript.io
Intelligems is the ULTIMATE profit optimizat…
00:10:42 |
Tue 04 Mar 2025
Writing The "Century Watch" Headline (20% increase in CVR)
On this episode, Nate shows you the moment he has the idea that lead to the copy on this landing page, that resulted in a 20% increase in Revenue Per Session: https://www.originalgrain.com/pages/all-…
00:10:48 |
Fri 28 Feb 2025
Badvertising: Our Biggest Mistakes In Ads w/ Sarah Levinger
On this episode, Nate (28) & Sarah (36) discuss the most common mistakes they see in advertising, and you can trust them, 'cause they've made a TON of mistakes over the years.
Tactical & Practical i…
00:30:58 |
Wed 26 Feb 2025
Unscripted Ranting: NOT ALL PRODUCTS DESERVE AD SPEND
Not all products deserve ad spend. You should ONLY be promoting products that produce the MOST PROFITABLE customer journeys.
Tactical & Practical is sponsored by Intelligems.io
Intelligems is the U…
00:12:40 |
Thu 20 Feb 2025
Steal These Campaign Ideas
On this episode, Nate dives into 3 recent email & sms campaigns that CRUSHED
Tactical & Practical is sponsored by Intelligems.io & Postscript.io
Intelligems is the ULTIMATE profit optimization tool…
00:10:00 |
Tue 18 Feb 2025
What's Currently Crushing For Portland Leather Goods w/ MacCoy Merkley
In this episode, MacCoy Merkley is back to share what him and his marketing team are focusing on so far in 2025.
Tactical & Practical is sponsored by Intelligems.io & Postscript.io
Intelligems is t…
00:28:50 |
Thu 13 Feb 2025
Transitioning From Individual Contributor to Manager
In this episode, MacCoy Merkley is back to share his advice to Nate on building efficient marketing teams.
Tactical & Practical is sponsored by Intelligems.io & Postscript.io
Intelligems is the ULT…
00:26:48 |
Tue 11 Feb 2025
How To Communicate Marketing Performance To CEOs & Founders
Nate dives into the all-important topic of COMMUNICATION, and specifically how you should communicate to leadership during the good times, and the bad!
Tactical & Practical is sponsored by Intellige…
00:27:15 |
Thu 06 Feb 2025
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