Sweat Equity
Welcome to the best creative brainstorming session you've ever had. Hosts Alex Garcia & Brian Blum discuss the biggest marketing moves of the week and show you how you can implement these in your own business. Influencer marketing, growth marketing, content marketing - it's all here. Creativity. Breakdowns. Playbooks. Without the fluff.
- Update frequency
- every 6 days
- Average duration
- 45 minutes
- Episodes
- 93
- Years Active
- 2023 - 2025
013 - The Secret Sauce Behind Truff’s Launch & How To Market Taboo Products.
Alex and Brian talk through how Anduril’s playbook for disrupting the ultimate legacy industry, how Truff Sauce grew from starting as a theme page and reverse engineering your competitors’ funnels.
If…
012 - Why You Need To Pay Attention To The Decline Of Legacy Media.
Alex and Brian sit down to talk through where affiliate marketing goes as legacy media publications lose traffic, Peacock's brilliant $110 million move to become #1 in the app store, and how they'd g…
011 - How to Get Your First 10k Followers on Instagram.
If you're trying to grow using short-form content, you don't want to miss this episode. Alex and Brian break down the IG playbook, and Alex goes deep on lessons learned on his road to 10k followers. …
010 - Exposing the secrets behind BILLION dollar luxury brands with Oren John.
Oren John returns to join Alex and Brian for a discussion on how to hack your way to a luxury brand. They discuss what differentiates luxury from a high end product, how to build urgency with brand c…
009 - This company will spend $700k on direct mail to generate $19M.
In this episode of Sweat Equity, Alex and Brian break down how a company is getting a 19x ROI by sending DIRECT MAILERS, and what you can learn from their marketing strategy. They also talk about Nin…
008 - How GTA 6’s “leak” racked up 150m views in a week.
Alex and Brian have a jam packed episode breaking down how GTA engineered the biggest launch of all-time with a leak, Red Lobster proving that an offer can be TOO good, and OLIPOP ditching paid ads t…
007 - The Lego Cinematic Universe is BLOWING up Lego's sales.
Episode 7: Alex and Brian talk about the "land and expand" strategy that has taken Rogue Fitness from $0 - $100m per year, what we can learn from Lego's legendary transformation into a media company,…
006 - Exposing the Secrets behind a $100M DTC brand with Oren John.
Alex and Brian talk to Oren John about building a 500k+ audience as a content creator after spending time as an executive at a publicly traded company. Oren shares his formula for creating viral cont…
005 - This business is FAILING. Here's how we would save it.
In this week's episode of Sweat Equity, Alex and Brian dig into the rise and fall of Allbirds. From DTC darling to a brand struggling to stay afloat, Allbirds has fallen on hard times as of late. Al…
004 - Snoop Dogg’s “Done with smoke” Ad, and why it worked so well.
Welcome back to Sweat Equity. Rushed this episode out the door because there was some heat this past week in the marketing world. Alex and Brian discuss how Snoop Dogg's "I'm done with Smoke" marketi…
003 - The Secret to Starting with Short-Form, and TikTok's War Against Amazon.
Welcome back to Sweat Equity. So, you're the new brand on the block, on that startup grind, or the next biggest social media influencer. Nobody knows who you are - so what do you do? Alex and Brian b…
002 - How Deion Sanders got 400m People Talking About Sunglasses.
This week’s episode of Sweat Equity, Alex and Brian break down one of the most brilliant sponsorship masterclasses of this year: How Deion Sanders drove 400m eyeballs to Blenders Eyewear in a single …
001 - The 9-Figure Creator Brand Playbook.
Welcome to the first episode of Sweat Equity, the best brainstorming session you’ve ever had.
Today’s episode is all about creator brands, and why cultivating a rabid fanbase is one of the most valuab…