Sweat Equity

In this episode, we talk about mechanics of successful affiliate partnerships and community-driven marketing strategies. We explore how brands use communities and creative incentives to drive real RO…

In Episode 52, we dive deep into what it takes to create a brand with a cult-like following. Alex breaks down the four essential pillars of brand loyalty: values, story, community, and characters.

St…

In episode 51, we explore the effectiveness of sweepstakes as a marketing strategy in today's landscape. Brian delves into case studies of HexClad and Ridge Wallet, showcasing how these brands levera…

In episode 50, Alex and Brian interview Courtney Johnson, An ex account manager who quit her job and become a full-time content creator making $40K+/mo. She dives into how she formulates her viral vi…

Black Friday and Cyber Monday are right around the corner. And the brands that are prepared with a solid strategy will really stand out from the competition. If you play your cards right, Black Frid…

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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WANT FREE…

Let’s assemble a 95’ Chicago Bulls Dream Team, but for content! Content has never been more crucial for brand growth, yet many brands are still in the dark about what it takes to create compelling, v…

In episode 46, Alex puts down a masterclass around developing your brand content strategy. He dives into developing brand narratives, testing videos, pillars, content themes, and everything you need …

In episode 45, Alex dives into Johnny Valentine and how he constantly goes viral with a skit concept promoting his song. Then Brian dives into Goli's insane affiliate marketing strategy for TikTok sh…

Building a "cult" following is transforming casual viewers into loyal customers and ultimately into super fans. This journey creates a "cult-like" following where customers become integral to the bra…

We created a step by step process to successfully launch products, check it out: https://www.marketingexamined.com/launch

In episode 43, Brian dives into why your ads are not converting, and strategie…

In episode 42, Alex sits down with Sonny Webster, a renowned Olympic weightlifter, entrepreneur, and content creator. Sonny has made waves in the world of weightlifting and he’s also a powerhouse in …

Episode 41 is another banger. Alex and Brian LIVE breakdown 4 brands. First, Brian dives into Oonyall Tea and gives insight into how this brand could improve its website and messaging. Then Alex dive…

In Episode 40, the big 4.0 baby. Alex & Brian build 3 brands live on the Podcast. The first brand is Tulster.com which Alex and Brian give insights into ad theme pages, website improvements, content …

In episode 39, Alex and Brian explore the intricacies of job applications and brand strategies to compete with industry giants. Brian starts with techniques for making your resume stand out in a crow…

Instagram’s CEO said: the algorithm’s top priority is shares. So if you want your content to get the spotlight it deserves, making it share-worthy is more crucial than ever. And it's not just Insta—m…

In Episode 37, Alex & Brian dive headfirst into the wild world of content. Brian unveils 3 top content retention strategies while breaking down Kanpai’s YT Short content playbook. Meanwhile, Alex bre…

Episode 36 is another banger. Alex dives into Bandit Running's disruptive marketing tactic that made them the most talked about brand at the Olympic trials and how your brand can learn from it. Brian…

In episode 35, Brian breaks down clothing brand Derschutze's viral "skit" content strategy. Alex dives into building your content playbook from A-Z, including 30-day sprint testing strategies, and cr…

In episode 34, Alex and Brian take a deep dive into the essentials of brand content strategy. Alex breaks down key components like audience personas vs customer personas, content types based off the …