Sweat Equity

Alex and Brian are back to break down how to win on social in 2026. Alex dives into why brands need to act as TV channels to create viral series that keep audiences hooked across platforms. Brian unp…

In this episode, Brian uses 3 real-world examples of how to build in public, create social proof, and showcase subject matter expertise. These strategies don’t just get you eyeballs - they also help …

Alex is back breaking down 10 pieces of standout content to uncover what makes them go viral. From Deer Island Golf to Nude Project to the Ritz Paris, he unpacks the creative details that turn campai…

In this episode, Alex takes the lead in discussing how to create a series of episodes centered around your brand's story. Using examples like Yianni Mavrakis’s bowling alley and Fireproof Coffee’s ar…

Brian & Alex take this episode to discuss the new-age micro-influencer playbook. This modern content engine is on the cutting edge and is successfully utilized by brands like Comfrt and Haus. Brian b…

In this episode, Alex breaks down 10 pieces of 10/10 content to uncover the secret formula for viral content. From coffee to apparel to rugs, Alex covers a wide variety of elite creatives to level up…

Brett Malinowski from Whop joins Brian to break down what it takes to build a creator army in today’s attention economy. They dive into Brett’s viral content strategies from thumbnails & titles to AI…

Alex and Brian dive into the power of building brand universes, using Late Checkout as a standout example of a brand doing it right. They break down how to use movies as a tool, create better on-ramp…

In this solo episode, Brian breaks down how to future-proof your brand in a constantly evolving market. Drawing insights from brands like Comfrt, MaryRuth Organics, Bloom, and Arrae, he shares a clea…

Brian and Alex break down the core elements of brand storytelling: origin, hero, and promise. They discuss why these narrative pillars matter more than ever and how they will push out boomer CMOs. Th…

Brian sits down with Zach Rocheleau, the king of low-cal, high-protein recipes, to unpack how he built an audience of over 3 million followers. They dive into Zach’s content strategy, brand formats, …

In this episode Brian and Alex dive into the future of commerce by looking at Labubu and Popmart’s insane live shopping success. They also discuss the rise of streamers, AI-generated ads, and how the…

Alex and Brian dive into the art of world-building – how brands can create rich, immersive experiences that feel more like cinema than marketing. They explore using movie-style storytelling, setting,…

In this solo episode, Alex dives into BPN’s standout Go One More Ultra event, breaking down exactly how the brand nailed it across the board. From the activation to the powerful storytelling, BPN se…

World-class brand strategist Tatum Brandt joins Alex and Brian to break down how brands need to find their personality before performing well on social. From Goodr to Puresport to Bandit Running, the…

Alex and Brian unpack the luxury product playbook through the lens of Imogene + Willie’s cotton project. From hero’s journey storytelling to high-impact visuals and social rollout strategy, they reve…

In this solo episode, Brian shares four powerful strategies that any brand can use to stand out in a saturated market. We won’t spoil them here, but the insights are relevant for any brand – big or s…

CHAPTERS

00:00 - Intro & Outrageous Hooks

3:29 - Athletes & Celebs Marketability

7:29 - Utilizing Captions in Content

8:45 - Athletes Content Potential

11:31 - Foreshadowing, First Shot, Caption

14:00 - Lo…

Alex and Brian dive into the art of mood boards and why they’re more than just aesthetic collages – they're storytelling tools that shape how people feel about your brand. From the ruggedness of Buck…

CHAPTERS:

00:00 - Alex’s Follower Goals

3:00 - Plan to Achieve 500k Followers

7:19 - Day In the Life Content

10:35 - Brian & Alex Beef

12:18 - Missing a Hype Window

15:29 - Alex’s Content Diversification

21…