Social Media for B2B Growth: LinkedIn Strategies and Tips
Social Media for B2B Growth is the LinkedIn podcast for B2B marketers and business leaders who want to stop guessing and start winning on LinkedIn.
Forget outdated tactics and vanity metrics. Around here, it’s B2B Growth. No Hacks!
Hosted by Michelle J Raymond - LinkedIn expert, international speaker, and unapologetic Company Page superfan, this show cuts through the noise to bring you proven strategies, fresh ideas, and insider tips to grow your brand, build influence, and generate real business results.
You’ll hear from industry leaders, LinkedIn insiders, and marketing pros who’ve cracked the code on B2B growth.
You’ll discover how to:
✅ Create content your ideal customers actually want to engage with
✅ Build thriving communities around your B2B brand
✅ Leverage the latest LinkedIn features and updates before your competitors do
- Update frequency
- every 6 days
- Average duration
- 27 minutes
- Episodes
- 171
- Years Active
- 2022 - 2025
LinkedIn Post Ideas Running Dry? 5 Instant Content Sources
Let's tackle a common challenge faced by many: running out of LinkedIn post ideas. Michelle J Raymond shares her top five go-to sources for content inspiration, helping you and your team overcome cre…
LinkedIn Thought Leadership for Business Success
LinkedIn is the perfect platform for building thought leadership for both individuals and brands to influence B2B buying decisions and drive business growth.
Today's episode is sponsored by Metricoo…
Dominate LinkedIn With This Lesser Known Tactic
If you want to win at LinkedIn, let's discuss the vital role of LinkedIn analytics in evaluating and enhancing your LinkedIn strategy.
Today's episode is sponsored by Metricool. Make sure to register…
3 Biggest LinkedIn Challenges Addressed at Linked Summit
15 Years on LinkedIn - What I Wish I'd Known Earlier
Join Michelle J Raymond as she reflects on her 15-year journey on LinkedIn, sharing invaluable lessons for employees, creators, and business owners. Learn how to build a powerful LinkedIn community a…
LinkedIn Algorithm, Automation, AI - Prioritising Customers Over Algorithms
Mastering LinkedIn: Prioritising Customers Over Algorithms. Join us for insights to make your LinkedIn strategy efficient and effective.
In this episode we discuss the importance of focusing on actua…
LinkedIn Company Page Premium - Worth The Money or Not?
Tune in for all the latest updates and tips to maximise your LinkedIn Company Page's potential. From the enhanced invite feature to the exciting new content sharing feature from RSS feeds, there's a …
Get More Engagement on LinkedIn with Winning Positioning & Messaging
Has your brand drifted out in the sea of same same? Slowly but surely the opportunities that once flowed are now drying up. All is not lost - Michelle J Raymond discusses the power combo of Positio…
Get Your Brand Noticed on LinkedIn - The Power of a Premium Brand
How do you build a social media brand that stands out? Social Media Marketing may not be new, but many B2B businesses are only just starting to embrace the idea of building a digital presence. In …
How To Use Short Form Video To Grow Your Brand on LinkedIn
1.5 Million TikTok followers and another 185K on Instagram with Reels, Jera Bean sure knows her stuff when it comes to short-form videos. With LinkedIn testing a short-form video feed, learning how …
B2B Content Marketing Strategy: What Matters Most in 2024?
What's hot and what's not regarding Content Marketing Strategy for B2B Marketers right now? Michelle J Raymond asks Robert Rose his thoughts on some topics that continue to cause debate in content …
Get Your Business Leader Active on LinkedIn - Personal Brands Pay Off
Katie Brinkley joins Michelle J Raymond to explore the vital role of LinkedIn and social media in leadership and brand growth. Discover why CEOs and business leaders must maintain an active LinkedIn …
LinkedIn Strategies for Social Media Managers to Enhance Brand Visibility
Michelle J Raymond and guest Latasha James discuss the trends they see for LinkedIn Marketing. Personal and business brand visibility is the goal, and they share actionable tips on how to get there…
Making LinkedIn Videos is Easy With This Simple Strategy
Despite the undeniable impact of video on digital marketing, many DIY marketers and business owners find themselves at a crossroads, grappling with the challenges of integrating video into their soc…
How to Get Paid to Create Content on LinkedIn and Other Social Media Platforms
Want to build your revenue and your audience? Then listen in to “The Godfather of Content Marketing”, Joe Pulizzi, as he shares his frameworks for becoming a content entrepreneur. From getting the fo…
Want More Speaking Opportunities? Step on the LinkedIn Stage
Stop dreaming of speaking opportunities and start using LinkedIn™️ to make them happen. Bobby Umar, Keynote Speaker, Trainer & Coach shares practical tips on how to get started, stand out as a though…
Top 10 Mistakes to Avoid Getting Employees Active on LinkedIn
Getting your employees active on LinkedIn has many upsides for them and the business, but how do you set your employee advocacy program up for success? Michelle J Raymond gives her Top 10 Mistakes to…
Social Media Trends & Insights from Social Media Marketing World
What is it like to attend Social Media Marketing World? Michelle J Raymond shares her experience as a speaker and an attendee. What are the social media trends you need to be aware of?
Key moments in…
Avoid Becoming a LinkedIn Clone: The Power of a Distinctive Personal Brand
When you build a distinct brand, personal or business it attracts the right audience and repels the wrong ones. For those trying to walk the line between garnering attention and maintaining authentic…
From Social Proof to Confetti Moments: 7 Lessons From 7 Amazing Women in Marketing
Featured guests provide insights on a range of topics, from the importance of social proof in marketing, to crafting confetti moments of surprise and delight for your customers. This episode is packe…