Social Media for B2B Growth: LinkedIn Strategies and Tips
Social Media for B2B Growth is the LinkedIn podcast for B2B marketers and business leaders who want to stop guessing and start winning on LinkedIn.
Forget outdated tactics and vanity metrics. Around here, it’s B2B Growth. No Hacks!
Hosted by Michelle J Raymond - LinkedIn expert, international speaker, and unapologetic Company Page superfan, this show cuts through the noise to bring you proven strategies, fresh ideas, and insider tips to grow your brand, build influence, and generate real business results.
You’ll hear from industry leaders, LinkedIn insiders, and marketing pros who’ve cracked the code on B2B growth.
You’ll discover how to:
✅ Create content your ideal customers actually want to engage with
✅ Build thriving communities around your B2B brand
✅ Leverage the latest LinkedIn features and updates before your competitors do
- Update frequency
- every 6 days
- Average duration
- 27 minutes
- Episodes
- 171
- Years Active
- 2022 - 2025
Employees as Thought Leaders. The Future of B2B Marketing. Guest: Bill Sherman
How can businesses use thought leadership principles to take ideas to scale? Let’s ask this week’s expert guest Bill Sherman, a B2B thought leadership strategist. B2B thought leadership opportunities…
LinkedIn Company Pages - The Power of organic and paid strategies to grow your B2B business. Guest: AJ Wilcox
How can you use LinkedIn Ads in 2023 to generate more leads for your business? What is the best LinkedIn paid strategy for businesses to explore? Join this episode’s expert LinkedIn Ad fanatic, AJ Wi…
Crafting a Powerful LinkedIn Routine: B2B Expert Michelle J Raymond's 15-Minute Strategy
LinkedIn is the number one B2B platform full of opportunities for those that invest the time. If you are time-poor, you must be 100% clear on your LinkedIn strategy. You don’t have time to waste on t…
Buyer-Centric LinkedIn Strategies to Increase B2B Sales
Up to 80% of the B2B buyer’s journey is completed before they reach out to the sales team. If your business and your employees are invisible on LinkedIn, you are giving away opportunities to your com…
Crafting a LinkedIn Content Strategy That Grows Your B2B
A good LinkedIn content strategy will help you nurture relationships, build business brand awareness and lead to opportunities for growth. With a focus on photo, video and Live stream we share powerf…
Using Video Podcasts for Business Growth
The power of video content can not be underestimated to build your brand and make an impact. YouTube is one of the world’s largest search engines and presents a real opportunity to potentially reach …
Empowering Employee Voices: Crafting an Effective LinkedIn Advocacy Program with Danielle Guzman (Mercer)
Let’s breakdown practical steps in building an employee advocacy programme. One that is built on ‘trust and reciprocal value exchange’ with this episode’s expert guest Danielle Guzman as we continue …
From Idea to Income: Carla Howard on Crafting Successful Online Courses
Have you been considering putting together a digital course but have no idea where to start? At some point in your business, you may realise that having all your eggs in one basket isn’t a good idea …
Crafting Quality LinkedIn Content: Tools & Tips from Michelle J Raymond
The secret to creating LinkedIn content consistently is having the right tools. There are so many different options on the market where do you start? Save yourself the pain of trial and error as Mich…
Personal vs Business Brand on LinkedIn - Why You Need a Strategy First Approach
How do you build a personal and business brand on LinkedIn? Great question and one often overlooked as members on LinkedIn jump straight to focussing on how to create LinkedIn content. More concerned…
Beyond Viral Dances: TikTok Strategies for Business Success with Seva Mozhaev
Would you like to learn more about TikTok for Business in 2022? From teacher to full-time TikTok Creator and consultant with 1.2M followers, 35M likes and climbing. Join this episode’s expert Seva Mo…
Leveraging Customer Research for LinkedIn Content Excellence with MJ (Peters) Smith
You are missing a huge opportunity if you aren't using customer research to improve your LinkedIn content. Customer research or customer listening allows you to tailor your LinkedIn content to resona…
Become a Credible Authority on LinkedIn with Trevor Young
‘Personal brand’ on LinkedIn seems to be a catch-all phrase. Learn how to level up beyond a personal brand to a ‘Credible Authority.’ Join this episode’s expert guest Trevor Young, as we discuss his…
Harnessing LinkedIn Events: B2B Lead Generation Mastery with Mark Firth
Have you considered LinkedIn Events to generate leads for your B2B business? Often overlooked in favour of traditional content, this episode’s expert guest Mark Firth shares his current research on h…
Thought Leader, Influencer, Expert: Who Are You on LinkedIn? Insights from Ashley Faus (Atlassian)
What exactly is a thought leader, and can anyone become one on LinkedIn? Ashley Faus joins the show to share her expert thoughts on how you too can build your personal brand and become a thought lead…
Social Selling in Action: Richard van der Blom's Guide to Winning on LinkedIn
Are your competitors increasing their market share by getting to opportunities first? The world has changed, and traditional selling methods alone aren’t as effective on their own. Join this episode…
From Camera-Shy to Brand Ambassador: Video Strategies on LinkedIn with Olivia Solomons
Turn your employees into video champions with this week’s expert guest Olivia Solomons. On LinkedIn we have many types of video formats available - Profile videos, video posts, LinkedIn Live – short…
Converting Connections: Mastering LinkedIn Lead Generation with Krista Mollion
If you are struggling to generate consistent leads for your business on LinkedIn, join host Michelle J Raymond and expert guest Krista Mollion as they have a deep dive into this topic. Having grown …
Your LinkedIn, Your Brand: Petra Fisher on Individuality and Business Growth
Host Michelle J Raymond discusses personal branding tips on LinkedIn with guest Petra Fisher from Petra Fisher Consulting and why supporting employees to build professional brands pays off. The key …
Community-Driven Success: Navigating LinkedIn with Miranda VonFricken
How do you build a LinkedIn community? If you want results for your B2B business on LinkedIn - trying to go it alone is not the answer. The real power comes from building B2B communities. In this ep…