Smarter Podcasting: Making Podcasts Better

"The people that are going to consume your short form videos are probably a hundred to a thousand times more than the people who actually consume your content."

This episode was a real turning point f…

“Don’t underestimate who you can get—leaders in their field want to share their expertise with a dedicated audience.” - Hugh Hiemstra

Talking to Hugh Hiemstra was truly a game-changer for me, both as …

“It’s not about the beer anymore—it’s about the kind of meaningful conversations you’d have over a beer with a friend.”

This episode with Steve Holloway truly left me inspired and motivated. Hearing S…

“In podcasting, it’s not about downloads; it’s about creating meaningful engagement.” 

I talk with Harry Morton, founder of Lower Street Media, to explore the future of brand storytelling through podc…

Niall Mackay, The Podcast Guy, shares his journey from starting a podcast about Saigon in 2019 to running a successful, end-to-end podcast production agency.

Niall discusses the evolution of his podca…

"Podcasting is a window to my world, and through it, I’ve met people I never imagined I’d connect with."

Niall Mackay sits down with Radim Malinic, a creative designer, best-selling author, and the ho…

"Podcast audiences absolutely love consistency." - Charlotte Lewis-West

Niall Mackay sits down with podcast strategist Charlotte Lewis-West to uncover the keys to effective podcast planning and promot…

Podcasts have revolutionized how we consume content, providing a platform for storytelling, education, entertainment, and conversations that span the globe. 

Today is International Podcast Day, Septem…

I thought I knew content creation, but podcasting taught me so much more." – Michelle O’Brien

Niall Mackay provides a comprehensive audit of Michelle O'Brien’s podcast,”The Upward Spiral Podcast”. Mic…

Niall Mackay sits down with Marshall Katzan, a seasoned radio veteran and podcaster, to conduct an in-depth audit of Marshall's podcast, "Mr. Radio." With decades of experience in radio, film, and te…

In this episode I interview one of the biggest names in podcasting, Jordan Harbinger!

We delve into the art of preparing for podcast interviews. 

Jordan, whose podcast has millions of downloads, shares…

"What are the three problems that we primarily have? Discovery, interactivity and monetization. In podcasting 2.0 is we've just added some new features"

In this episode of Smarter Podcasting, host Nia…

"It's amazing that you're taking one piece of content, spreading it across so many different ways."

Niall Mackay provides a comprehensive audit of Troy Hipolito's podcast "The Troy Show." Niall offers…

 "Just be yourself because it’s only you that can do that." 

Niall Mackay conducts an in-depth audit of Linda Vo's podcast "Inspired by Success". Linda, an entrepreneur with an inspiring backstory, sh…

"There's no perfect portion of the podcast that you need to get clipped, try something else if it doesn't hit the right demographic."

Niall Mackay sits down with Arielle Nissinblatt, Community Marketi…

"One of the most difficult things about podcasts or making podcasts for YouTube is they're generally not that dynamic." 

Niall Mackay discusses the age-old debate of podcaster versus YouTuber. As a po…

Niall Mackay shares his top 10 tips for optimizing your editing workflow with Descript. Having built a business around the powerful software, Niall is a true Descript master.

His advice covers everyt…

"As soon as you start doing something for money, whether you like it or not. It's gonna change."

Podcasting expert and host of Smarter Podcasting Niall Mackay is interviewed by Samantha an AI Voice po…

In this episode of Smarter Podcasting, host Niall Mackay talks with Erin and John, a husband-and-wife duo behind the Connect-Empower Podcast. They discuss the challenges of starting a podcast, the im…

In this episode, I take you through my personal experience of evolving from a podcasting novice in 2019 to a professional editor and producer for over 30 shows globally. 

I provide my top five tips fo…