Welcome to Smarter Podcasting, by Niall Mackay, The Podcast Guy, founder of Seven Million Bikes Podcasts.
Niall has years of experience in podcasting, producing, editing, and hosting podcasts in various fields. He’s now on a mission to help podcasters create, publish, and build their communities through podcasting by sharing the techniques and lessons he’s learned.
The show is designed to provide valuable insights and practical tips for any podcaster, whether they are individuals or businesses. Niall shares his tried and tested techniques for creating, publishing, and building a show, along with success stories of his own and his clients’ podcasts.
Whether you’re interested in starting a podcast or improving an existing one, Smarter Podcasting is a great free resource to help you.
Join Niall on this podcasting journey by subscribing or following Smarter Podcasting today.
"Good podcasting is about generously communicating and showing up for your listener and being able to deliver them really good value. " - Mark Steadman
If you’re a podcaster, new or experienced, this …
“Should you ever change your podcast name? I’ve just done this for the fourth time…”
I open up about one of the biggest decisions I’ve made recently — changing the name of my first and biggest show ye…
Are you a podcaster looking to grow your audience and measure the success of your show?
In this episode, we dive deep into the world of podcast analytics. From basic metrics like downloads and listene…
“I’ll be honest, when I first started podcasting, I didn’t care what I looked like—because no one could see me. Now? People aren’t just listening anymore. They’re watching.”
When I started my first po…
I am joined by audio and video production expert Tomas George.
We dive deep into the essentials of setting up a quality podcast studio, debunking common myths about equipment and emphasizing the impo…
Podcasting has been revolutionized with the integration of AI technologies. Podcasters can now save time and produce better content with the help of AI tools.
In this episode, we discover how AI can …
“Just because someone knows how to edit a podcast doesn’t mean they should.”
Thinking of hiring a podcast editor — or going full DIY? In this episode of Smarter Podcasting, I share the real pros and c…
Podcasting has been revolutionized with the integration of AI technologies. Podcasters can now save time and produce better content with the help of AI tools.
In this episode, we discover how AI can b…
Starting a podcast? I answer ALL the beginner questions you're too afraid to ask! From understanding the difference between hosts and directories to the REAL time investment (spoiler: it's 8-10 hours…
As a podcaster, it's important to understand the metrics that can help you measure the success of your show.
From the number of downloads and plays to listener retention and engagement, there are a va…
"I’m completely new to the game… I just watched some YouTube videos, read some articles, and went with it." – Lumi Miron
As a podcast coach, these are the conversations I absolutely love having—when s…
Are you considering starting your own podcast but have no idea where to begin? In this episode, we cover everything you need to know to get started on the right foot.
From choosing a topic and name to…
"We're not teachers—we're sharing real-life experience. That’s why we wanted to start a podcast."
That quote from Nick hit me hard because it perfectly sums up what podcasting does best: it captures r…
"One of the most difficult things about podcasts or making podcasts for YouTube is they're generally not that dynamic."
Niall Mackay discusses the age-old debate of podcaster versus YouTuber. As a po…
Seasoned podcaster Garry Kelly, Managing Director of GK Media, shares invaluable insights on creating a successful podcast, detailing how he built his professional studio in Galway and offering tips…
Discover how to break the mold of podcast monetization with Adam Schaeuble, host of Podcasting Business School, as he joins Niall Mackay for a transformative discussion.
In this episode, Adam and Nial…
“If you're doing a weekly podcast, the fastest way to double your downloads… is to do two episodes a week.” – Gary Arndt
What an incredible episode this was. Gary Arndt isn’t just a successful podcast…
After starting my first podcast in 2019 I can't believe this is happening...
Book a Discovery Call with me!
Need a stunning new logo for your brand? Or maybe a short animation?
Whatever y…
You won’t believe how good it still sounds — that’s the power of the right setup. - Niall Mackay
After producing over 70 podcasts — including award-winning shows — I’ve recorded everywhere from tiled …
"It’s as important as naming your child—your podcast name really matters."
This Q&A episode was such a joy to create because it gave me a chance to engage directly with listeners and answer the most r…