Smarter Podcasting: Making Podcasts Better

"There is  more  and more money  going into podcasting advertising every year. Billions and billions now worldwide. So where is it?"

Let’s be honest—everywhere you turn, you’re being told podcasting i…

YouTube actually tells you that 50% of views will drop out within the first 30 seconds. That's mental that that YouTube knows for a fact that half of your audience will be gone within 30 seconds.”

I g…

“It doesn’t feel like work. And it’s only possible because you guys have spent your hours on the edit. That’s why I work with Seven Million Bikes Podcasts.”

(THIS EPISODE WAS CREATED IN 3 HOURS!!)

I ta…

“You don’t know where one conversation is gonna take you. So have it.” — Greg Wasserman

I absolutely loved this conversation with Greg Wasserman — it’s one of those episodes where I found myself noddi…

"The best way to monetize your podcast? Offer something only you can deliver." - Niall Mackay

I’m incredibly proud of this episode because it’s not just talk — it’s action. I put my money where my mou…

“If your number one goal is to make money from your podcast, then you’ve already made the wrong decision.”

In this episode, I break down one of the biggest myths in podcasting — that it's a quick way …

“You don’t need a camera crew or a studio—just text, an idea, and Descript’s AI can turn it into a video that actually grabs attention.”

Listen to this episode and I’ll tell you about one of the coole…

"Your podcast isn’t just audio—it’s content waiting to be repurposed across multiple platforms. Leverage it wisely!"

In this episode, we talked about how podcasters can maximize their reach using soci…

"Podcasting changed my life. It opened doors I never imagined—and it can do the same for you."

This episode is actually a re-upload, but it’s one I knew I had to bring back. Consistency is key in podc…

"Good podcasting is about generously communicating and showing up for your listener and being able to deliver them really good value. " - Mark Steadman

If you’re a podcaster, new or experienced, this …

"48% of podcasts on Apple Podcasts have fewer than 10 episodes. Podfade is real, but it doesn’t have to happen to you."

If you’ve ever worried about running out of content or losing momentum, this epi…

This conversation with Nick Thomson was an absolute masterclass in why businesses need to start thinking about podcasting as a key marketing tool. Nick brought such a fresh and insightful perspective…

“Invest a little bit in a good microphone, know what you're doing, how to use it and make the best content and make the best quality content that you can. Trust me, it will make a massive difference.…

“ No one's going to say no for an interview because every SME owner needs that awareness.” - Joel Zorrilla

LinkedIn was a platform I had overlooked for years, and now I realize the massive potential i…

 "This is what podcasting will become - it will become second nature for all businesses to have one." 

Podcasting has evolved into an essential tool for businesses, and I firmly believe that it will s…

“One of the biggest barriers to people starting their own podcast is because of the equipment needed to start their own show..”

I wanted to inspire anyone considering starting a podcast in 2025 with t…

“If someone came to me and asked for advice on a podcast room, I'd say carpet, no tiles, no windows, make it nice and cozy and tight to stop that sound reverberating around.”

This episode really showc…

 ”Once it's animated or once it has a video component, it's no longer cheap. And the reason is because I think cheap television has certain characteristics which a narrative podcast doesn't.” - Guang…

Stop killing yourself trying to create content for every platform—repurpose and leverage what you already have. - Lyndsay Phillips

Talking to Lyndsay Phillips was a masterclass in transforming the way…

"A podcast isn’t just a tool for talking; it’s a platform to share stories that inspire, educate, and connect people." – Niall Mackay

Nina’s courage in embracing feedback, her openness to learning, an…