Smarter Online Business - Tech, Tools & Truths for Websites that Sell
Struggling to turn website traffic into real sales? You’re not alone, and you don’t have to figure it all out yourself.
Welcome to Smarter Online Business, the podcast for course creators, coaches, and eCommerce entrepreneurs who want their websites to actually work for them.
Each week, you’ll get practical advice to help you boost conversions, simplify your tech, and attract the right customers without burning out or overcomplicating things.
Hosted by Carrie Saunders, tech strategist, website conversion expert, and founder of BCSE, this show blends 20+ years of hands-on experience with real talk and simple strategies that work.
If you want your website to finally pull its weight and support the business you’re building, this is the show for you.
🎧 Subscribe now and start making smarter decisions for your online business.
You can find us on the web at: https://www.bcsengineering.com
And our show notes are at: https://www.smarteronlinebusiness.com/
- Update frequency
- every 7 days
- Average duration
- 20 minutes
- Episodes
- 125
- Years Active
- 2023 - 2025
Breaking Down SEO: A Comprehensive Guide to Boosting Search Engine Rankings
Ever wondered why your website isn't ranking high enough on search engine results, despite using all the 'right' keywords? We're going to kick off the discussion by debunk…
The Impact of Email Marketing on Business Growth: Guided Tour with Tracy Beavers
Want to unravel the magic of email marketing for your business? Buckle up as we chat with our guest, Tracy Beavers, a juggernaut in the realms of marketing, sales and busin…
The Power of Image Optimization: Boosting Your Website's Performance
Are your website images slowing you down? Let's revamp your understanding of image optimization, and watch your site's performance skyrocket! This episode is packed with se…
Gearing up for the Rush: Preparing Your Ecommerce Platform for Successful Promotions
Imagine if your website unexpectedly went viral during a promotional period - would it stand up to the traffic influx or come crashing down? With Black Friday and other maj…
Mastering Google's Web Core Vitals: A Guide to Enhancing Your Website's Performance
Are you grappling to under Google’s Core Web Vitals? We’ve got you covered!
In this episode, we break down the tech surrounding Core Web Vital. From what these metrics are t…
Unlocking Passive Income: Turbocharge your Business with Automated Revenue
Imagine unlocking the doors to a steady stream of income, even when you're not actively working, and transforming that into a reality for your business. This episode unrave…
Navigating the World of Rebranding: Understanding the Importance of a Business Name in the Digital Age
Ever thought about how much a business name matters? Is it still relevant in the digital age? Join me, Carrie Saunders, as I shed light on a burning issue we're facing - re…
Improving E-Commerce Conversion Rates: A Guide to Building a Better Online Business
Ever wondered why your e-commerce conversions aren't where you want them to be? What if we told you that with just a few tweaks to your website and marketing strategy, you …
Secure Your Online Business: Understanding Passwords, Authentication, and Internet Security
Are you guilty of reusing the same password across multiple platforms? Find out how this common mistake can leave your online business vulnerable to cyber threats.
This wee…
Decoding SaaS and Downloadable Software: Making the Right Business Choice
Ever wished you could unravel the mysteries of Software as a Service (SaaS) and downloadable software? Join us for an episode packed with insights that will empower you to …
Unlocking the Power of AI in E-commerce: A Deep Dive into Content Creation and Fact-Checking
Ever felt overwhelmed with content creation for your e-commerce business? Imagine if a tool could churn out unique ideas, help you overcome writer's block, and even reword …
Striking the Balance: Perfecting Website Functionality and User Experience
Ever found yourself gritting your teeth over auto-playing video ads that throw you off your game? Exasperated by constant pop-ups that clutter your browsing experience? Wel…
Mastering Customer Loyalty: Strategies for Turning One-Time Buyers into Lifelong Customers
Ready to turn one-time buyers into lifelong customers? Buckle up for an engaging exploration into the art of customer loyalty! We'll share innovative strategies to transfor…
Boosting Conversions: Turning Site Visitors into Paying Customers
Ever wondered why potential customers window shop on your website yet never make a purchase? This episode unpacks the many reasons why customers loiter without buying and …
How to Optimize Your Ecommerce Site for Mobile: Boost Sales with a User-Friendly Experience
Do you ever feel like your website is losing customers simply because it's not optimized for mobile devices? Fear not, this week's episode of Ecommerce Made Easy is here to…
Unlocking Ecommerce Success: Harness the Power of Blogging
Ever wondered how owning a blog could skyrocket your ecommerce business? Join us for an insightful discussion on how harnessing the power of blogging can drive sales, foste…
Don't Go Live Without It: The Essential Guide to Effective Website Testing for Business Owners
Ever experienced the panic of discovering major website issues after going live? We've been there too! Join us in this episode as we share a cautionary tale of a client who…
Email Marketing: The Key to Unlocking Customer Loyalty and Revenue
Ready to unlock the full potential of email marketing and skyrocket your business growth? Join us as we discuss powerful insights and strategies to help you make the most o…
Mastering Social Media for eCommerce Growth and Engagement
Ready to skyrocket your eCommerce business through the power of social media? This week's episode is a goldmine of tips and tricks you don't want to miss. Join us as we dis…
How to Protect Your WordPress Site: Simple Steps for Optimal Protection and Peace of Mind
Worried about your WordPress site's security? Let us guide you through crucial yet simple steps to safeguard it from online threats! We'll demystify the tech for you, helpi…