Smarter Online Business - Tech, Tools & Truths for Websites that Sell
Struggling to turn website traffic into real sales? You’re not alone, and you don’t have to figure it all out yourself.
Welcome to Smarter Online Business, the podcast for course creators, coaches, and eCommerce entrepreneurs who want their websites to actually work for them.
Each week, you’ll get practical advice to help you boost conversions, simplify your tech, and attract the right customers without burning out or overcomplicating things.
Hosted by Carrie Saunders, tech strategist, website conversion expert, and founder of BCSE, this show blends 20+ years of hands-on experience with real talk and simple strategies that work.
If you want your website to finally pull its weight and support the business you’re building, this is the show for you.
🎧 Subscribe now and start making smarter decisions for your online business.
You can find us on the web at: https://www.bcsengineering.com
And our show notes are at: https://www.smarteronlinebusiness.com/
- Update frequency
- every 7 days
- Average duration
- 20 minutes
- Episodes
- 125
- Years Active
- 2023 - 2025
What to Put Above & Below the Fold for Maximum Conversions
Did you know that the layout of your homepage can make or break your website's success? 🧐
If visitors land on your site and don’t instantly find what they’re looking for, t…
How to make your Website go from Invisible to Irresistible
Imagine if your website could be your best salesperson—working 24/7 to attract leads, build trust, and convert visitors into paying customers. Sounds amazing, right? But th…
Why Your Website Is Repelling Customers (And How to Fix It)
Have you ever wondered why people visit your website but leave without taking any action? You’ve spent countless hours crafting content, designing pages, and sharing your p…
Business Lessons Learned from 100 Podcast Episodes
I'm beyond excited because today marks the 100th episode of the eCommerce Made Easy podcast! 🎉 Hitting this milestone got me thinking—what does 100 episodes really do for y…
AI for Authentic Business Growth with guest expert Abha Malpani-Naismith
AI is changing the game for entrepreneurs—but are you using it the right way?
If you’ve ever felt overwhelmed by content creation, branding, or keeping up with marketing tr…
How to use Video Effectively on your Website to Boost Sales
Imagine landing on a website and instead of reading through endless blocks of text, you’re greeted with a short, engaging video that immediately answers your questions. Fee…
Mastering LinkedIn for your Business: Strategies from Expert Brenda Meller
Are you really using LinkedIn to its full potential? Or is it just a profile you set up and forgot about?
If you’re an online business owner, course creator, or coach lookin…
5 Common SEO Mistakes Online Business Owners Make - And How to Fix Them
Are you putting in the effort to create great content, optimize your website, and attract more visitors—only to see little to no growth in your traffic? You might be making…
Balancing Business and Life: Candid Insights from Entrepreneur Michelle Kuzmick
Today, we’ve got an incredible episode lined up for you! 🎙️ I’m sitting down with seasoned entrepreneur Michelle Kuzmick, whose passion lies in empowering women to turn the…
How to Leverage Content Marketing to Build Trust and Drive Business Success
Picture this—you’ve got an amazing product or service, but you’re struggling to attract the right audience. You post on social media here and there, maybe you’ve sent a few…
How to Identify and Let Go of Unproductive Clients for a Healthier Business
As business owners, service providers, or coaches, we often hear the mantra “The customer is always right.” But let’s be real—sometimes that’s just not true. Not every clie…
How to Write Product & Service Descriptions That Sell - Without Being Salesy
Have you ever felt stuck trying to write a product or service description that actually makes people want to buy—without sounding pushy or overly salesy? Whether you sell p…
How to Optimize Your Website Navigation for Increased Engagement and Conversions
A potential customer lands on your website, ready to buy. But instead of smoothly finding their way to checkout, they’re stuck, lost in a maze of confusing menus and broken…
Must-Have Plugins for WordPress Sites
Running a WordPress website is a bit like owning a high-performance car. It’s powerful, versatile, and gets the job done—but to keep it running smoothly, you need the right…
How to Grow Your Email List Automatically
Ever wondered why your business might be losing out by relying solely on social media?
Tracy Beavers, a seasoned business and sales coach from Little Rock, Arkansas, joins …
What are the Top 5 Key Performance Indicators for Your Website?
Ever wondered whether your website is really pulling its weight in your business? Today, we’re diving into the Top 5 Key Performance Indicators (KPIs) that every website ow…
2024 Recap: Top 5 Episodes of the eCommerce Made Easy Podcast
To close out the year, I’m recapping the top 5 most-loved episodes of 2024—ones you, the listeners, found the most valuable. Whether you’re tuning in for the first time or …
How to Transform Your Productivity and Creativity with AI: Insights with Kendra Corman
Today we have an exciting episode ready for you! I’m talking to Marketing & AI expert Kendra Corman. We dive into how to save you 30-40 hours of time each week with your …
What to Do When Your Website or Sales Page Doesn’t Perform as Expected
You launched your website with high hopes. Maybe it was a brand-new site, or you spent weeks on a redesign, expecting the traffic to roll in and the sales to soar. But inst…
How to Craft an Unforgettable Elevator Pitch to Elevate Your Business
If someone asked you right now, “What do you do?” would you have a clear, confident, and compelling answer? If not, you’re not alone. Many entrepreneurs and business owners…