Shiny New Object - a Marketing Podcast
Shiny New Object is a podcast about the future of data driven marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net
- Update frequency
- every 8 days
- Average duration
- 31 minutes
- Episodes
- 322
- Years Active
- 2018 - 2025
Asia Tech Podcast / Graham Brown / Future of Podcasting
Graham Brown knows about podcasting. He's thought about it more than most and this conversation helps make sense of podcasting's role in marketing but also in contemporary culture.
NBCUniversal / Paul Rushforth Director of Advanced Technology / Voice Tech
“NBCUniversal are a household name no one has ever heard of” this quote comes from Paul Rushforth their director of Advanced Technology - this week on the #ShinyNewObject podcast.
Paul talks with pas…
PODCAST EXCLUSIVE - Digital 2019: Global Digital Overview - Kepios / Simon Kemp
Imagine if someone could tell you in detail about how consumers use digital in any market all over the world - well Simon Kemp is your man.
Each year he produces the Global Digital Overview which bri…
Oracle / Wendy Hogan / Marketing and Customer Experience and Strategy Director / Connecting Marketing And Advertising more effectively
In this interview we talk about how brands need to not get seduced by all the shiny new objects and focus on making their existing channels and consumer touchpoints work more effectively together.
We…
Hill+Knowlton Strategies / Vikki Willimott / Global Head of Content + Publishing / Micro and Nano Influencers
“We romanticise burnout - we live in a culture of busy” this quote comes from Vilkki Willimott Global Head of Content + Publishing at Hill+Knowlton Strategies this week on the #shinynewobject podcast…
Diageo / Will Harvey / Digital Innovation Manager
Meet Will, Diageo's new Digital Innovation Manager who talks about how a Nintendo Switch, networking and going for a walk as being the making of him.
Will is the definition of a successful adland inn…
Unilever / Richard Bowden / Brand, Digital and Ecomm / Voice Search
This interview with Richard Bowden is a provocative call to the industry to get Voice Tech to live up to its potential.
Direct Line Group / Mark Evans / Marketing Director / Biometrics
"I encourage my team to have side projects, it makes you better at your job." This quote comes from Mark Evans, Marketing Director at the Direct Line Group on the #ShinyNewObject podcast. Thanks to @…
The C Suite Podcast / Russell Goldsmith / Founder / Podcasting
I finally get to interview my old pal Russell Goldsmith about how brands can use podcasting in their marketing. Russell is the host of the brilliant www.csuitepodcast.com.
Lego / Vixen Labs / James Poulter / Co-Founder and CEO
“I had a love affair with radio from an early age”
There’s not many people who know more about voice tech than James - this episode will get you up to speed on all things voice based. If you agree wi…
Live Recording @MADFestLondon / Domino's / Tony Holdway / Head of Sales and Marketing / AI Creative
When I asked Tony how he wants the industry to look back on his career he told me - “I don’t want people to remember my career.” This is typical of an incredibly senior yet down-to-earth marketer who…
Monzo / Tristan Thomas / Head of Marketing / Crowdfunding
“We are on a mission to make banking cool, unofficially” this quote comes from Tristan Thomas, Marketing Director of Monzo this week on the #ShinyNewObject podcast.
Today Monzo are launching their th…
Spotify / Marco Bertozzi / VP Sales Europe / Marketing in a Screenless World
Marco’s shiny new object is “Marketing in a Screenless World” - and he’s on a mission to draw marketers attention away from visual marketing. He claims that “The marketing world is obsessed with vide…
P&G / Gerry D'Angelo / Global Media Director / Programmatic
‘The potential for programmatic is so ripe but it is yet to be fulfilled’ - this quote comes from Gerry D’Angelo - Global Media Director at P&G this week on the #ShinyNewObject podcast. We discuss ho…
Sony Mobile Europe / Seb Bardin / Head of Digital / Mobile
“When I take risks they are positive, even if they fail” this quote comes from Seb Bardin the Head of Digital at Sony Mobile Europe - this week on the #ShinyNewObject podcast.
This interview is is a …
GeniusSteals.co / Rosie and Faris Yakob / CRISPR
“Saying you are “busy” is a humble brag and a mental illness at the same time.” This quote is from my interview with Rosie and Faris Yakob this week on the #ShinyNewObject podcast.
Rosie and Faris ru…
Bluestripe / Andy Oakes / Managing Director / Tech Spin
“I didn’t see how Google was going to make any money” this quote comes from the brutally honest Andy Oakes - Managing Director of Blue Stripe - this week on the Shiny New Object podcast.
Andy has bee…
Asian MarTech / Charlotte Mceleny / Publisher, APAC at The Drum / Simon Kemp / CEO and Founder at Kepios
“If you think you’re a marketer that has all the answers - you have a problem” this quote is from a double header episode of the #ShinyNewObject podcast between Charlotte Mceleny - Publisher, APAC at…
AI for Internal Comms / Andy Hunt / The Hershey Company / Manager - Digital Innovation Lab /
“No matter how you understand your content, your users will tell you how well you don’t understand it” this quote is from Andy Hunt, Manager, Digital Innovation Lab at the Hershey Company - this week…
Programmatic / Dan Calladine / Head of Media Futures / Carat
“The best marketing books aren’t about marketing - they just have some marketing stuff in them.” This quote comes from Dan Calladine Head of Media Futures at Carat this week on the Shiny New Object P…