Shiny New Object is a podcast about the future of data driven marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net
'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point t…
'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point t…
'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point t…
'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point t…
'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point t…
“I create personalities for the computers that people talk to” This quote comes from Wally Brill, Google’s Head of Conversation Design Advocacy & Education this week on the Shiny New Object Podcast.…
“I make people want burgers” - this quote comes from Fátima Diez International Brand and Comms Manager at Five Guys this week on the Shiny New Object podcast.
Fátima tells us that Five Guys’ marketin…
Jim describes himself as a “professional explainer” and there’s evidence to believe this might be true. He sold personal computers in the 70’s, business computers in the 80’s, championed the internet…
“It’s ok to fail and not be so hard on yourselves.” This quote comes from Rupa Ganatra Popat the Founder of FUTR Group and Mad World Summit.
Rupa has made it her mission to unite innovative startups’…
Recently The Drum released their Future 50 which is a list of 50 rising stars under 30 in the industry. So I invited some of the brightest onto the Shiny New Object podcast to ask them what their vi…
“Convincing a brand that they are not going to be the centre of attention is a hard thing” this quote comes from Spike Jones the SVP of Strategic Services at Khoros this week on the #ShinyNewObject p…
“The internet is a representation of humanity and advertising funds the internet...so what are we (brands) then funding?”
This quote comes from my conversation with Jerry Daykin EMEA Media Director f…
“Women having kids is a problem in the industry” - this quote comes from Maria Cadbury founder of We Are Spring this week on the Shiny New Object podcast.
By her own admission, her “biggest work f*ck…
Jon Mew CEO IAB UK
‘We jump five steps ahead when it comes to tech - instead of using the basics’ this quote comes from Jon Mew CEO at IAB UK this week on the Shiny New Object Podcast.
Jon is a progr…
“We’re on a path to tech slavery” this quote comes from my conversation with Toby Daniels Co-founder & CEO at Crowdcentric Founder & Executive Director at Social Media Week.
Recorded Live at 'Is Creativity Dead?' at the IPA for Directory Magazine.
This episode is sponsored by Khoros.com
Khoros was very recently born after the coming together of Spredfast and Lithium. Kho…
Ben Scott-Robinson is an advertising refugee. He has held big creative director jobs at big agencies, been brand side and is now aiming to revolutionise food production. Obvs.
We talk about how auton…
In this conversation we discuss the role of prayer in the creative process and how advertising should look to solve problems not just create beautiful campaigns.
Uma is frank about how she left adver…