SEO in 2025
SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same.
Hello, and welcome to SEO in 2025 – a significant repository of current thinking from many of the world’s leading SEOs.
We're pleased to be able to welcome you to the fourth book and fourth series in this podcast, now well and truly an annual tradition, brought to you by Majestic.
“Consider this book the Bible of SEO—a comprehensive, fresh, and highly actionable resource that sets the standard in the industry each year.”
PAM AUNGST CRONIN
President/Owner, PamAnnMarketing.com
“SEOin2025 is the best up-to-date, comprehensive resource out there to understand the main SEO trends and how to stay ahead next year.”
ALEYDA SOLIS
International SEO Consultant & Founder, Orainti
“I’ve been participating in this series for years now and have found the value to be consistently high!”
KEVIN INDIG
Growth Consultant, Kevin-Indig.com
“The ‘SEO in’ series has become my annual touchstone to get an overview of what some of the best in the industry are thinking.”
MARK WILLIAMS-COOK
Director, AlsoAsked/Candour
“The SEO in 2022, 2023, 2024 and now 2025 is by far my favorite way to refresh my SEO knowledge and get some inspiration before the new year. It is also super helpful for planning priorities or things to test in the following year. That's the book for December! Thank you for this initiative. I don't think this is definitely the best of the best books with SEO tips.”
OLGA ZARR
SEO Consultant at SEOSLY
“David's annual edition where the world’s leading SEOs share their number 1, actionable tip is an essential book for any digital marketer who wants to create actionable and valuable strategies for the year ahead and am honoured to be part of 2025's edition. The different skillsets of selected SEOs mean you'll be spoilt for choice on the different approaches to SEO and how they are valuable to you, your business and you clients.”
ALEX MOSS
Principal SEO, Yoast & Co-Founder, FireCask
“Once again, David has brought together some of the brightest minds in the industry and squeezed them together to produce raw, distilled insight. This is a must-read for anybody wanting to get ahead online.”
JONO ALDERSON
Independent Technical SEO Consultant
“The annual SEO book by Majestic and David is truly the ultimate SEO cheat code of the year! It's packed with timeless strategies and smart approaches—no shortcuts here, just solid insights for sustainable success. Whether you're a beginner or a seasoned pro, this book has something for everyone. I'm honoured to be part of a community of elite SEOs sharing our knowledge to help others succeed. This is a must-read!”
DRE DE VERA
Host/Producer, SEO Video Show
- Update frequency
- every day
- Average duration
- 16 minutes
- Episodes
- 502
- Years Active
- 2021 - 2025
Focus on actual expertise as part of your content strategy - with Lily Ray
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions that David asks in this episode include:
Whose experience are you referring to - the writer of the reader?
What …
Originality is overrated, don't force it if it doesn't come naturally - Rejoice Ojiaku from Incubeta
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions in this episode include:
What are a few specific steps that an SEO needs to do, to start putting this into acti…
Answer your customers' questions efficiently - with Brianna Anderson from BEAST Analytics
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions in this episode include:
How do you discover the most important questions that you should be answering?
What doe…
Never forget that your job is to help searchers get the answers that they’re looking for - Heba Said
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions that David asks in this episode include:
What does it mean in practice to help searchers get the answers that t…
Create something of value that your competitors can't replicate - with Barry Adams, Polemic Digital
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions that David asks in this episode include:
What would be some examples of things that a competitor can’t replicat…
Create topic clusters that talk to each other - with Maret Reutelingsperger from Mobe Digital
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions in this episode include:
What are topic clusters?
How do you define the topic clusters you should have?
How do yo…
Combine Tech SEO and Topic Clusters for maximum results - with Jo Juliana Turnbull
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions in this episode include:
What are topic clusters?
What are the key areas of tech SEO to ensure you get right at …
Stop reacting to each Google update and instead, pay attention to local audiences - with Motoko Hunt
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions in this episode include:
Are local audiences important for every business?
Why are local audiences better than f…
Mobile UX is officially now part of SEO - with Pam Aungst Cronin from Pam Ann MarketingAungst Cronin
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions in this episode include...
How does Google quantify the mobile user experience?
What are the core elements of Go…
Use Intent and user experience to grow revenue and increase success - with Duane Forrester from Yext
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions in this episode include:
You say that Intent and UX are often spoken about, but underutilised - what do you mea…
The user experience trend is getting stronger - with Kristina Azarenko from Marketing Syrup
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions that David asks in this episode include:
How do search engines measure user experience?
What aspects of user exp…
Employ intent mapping for every core page on your site - with Helen Pollitt from iTech Media
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions in this episode include:
What is intent mapping?
How do you define your core pages?
What type of business can tak…
Adopt an "intent-first" mindset - with Chris Green from Torque
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions in this episode include:
Are you advocating that an SEO completely stops thinking about keywords?
On a practical…
“Intent” is the direction that the search engines are going - Mindy Weinstein from Market MindShift
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions in this episode include:
How do search engines determine intent?
Why are search engines more likely to be incorp…
Focus on human behaviour - with Aiala Icaza Gonzalez from Reflect Digital
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions that David asks Dixon in this episode include:
What change in shopping habits has resulted in you recommending …
Focus on user experience and SEO success will follow - with Hellen Benavides from giffgaff
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions that David asks in this episode include:
What constitutes a good user experience in 2022?
How do you determine t…
Stop focusing on keyword research - with Eli Schwartz
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions in this episode include:
Is keyword research not as effective anymore?
How do you discover what the user wants b…
Map keywords to personas and user journeys - with Michael King from iPullRank
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions in this episode include:
How is Google creating more hyper-personalized results and what does this mean for SEO…
Combine keyword research and keyword clusters with your internal linking strategy - Orit Mutznik
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions that David asks in this episode include:
What are keyword clusters and how do you combine keyword research and …
GOOD keyword research has never been more important - with Paige Hobart from ROAST
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions in this episode include:
Are keyword volume and keyword difficulty still important?
How do you categorize keywor…