SEO in 2025
SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same.
Hello, and welcome to SEO in 2025 – a significant repository of current thinking from many of the world’s leading SEOs.
We're pleased to be able to welcome you to the fourth book and fourth series in this podcast, now well and truly an annual tradition, brought to you by Majestic.
“Consider this book the Bible of SEO—a comprehensive, fresh, and highly actionable resource that sets the standard in the industry each year.”
PAM AUNGST CRONIN
President/Owner, PamAnnMarketing.com
“SEOin2025 is the best up-to-date, comprehensive resource out there to understand the main SEO trends and how to stay ahead next year.”
ALEYDA SOLIS
International SEO Consultant & Founder, Orainti
“I’ve been participating in this series for years now and have found the value to be consistently high!”
KEVIN INDIG
Growth Consultant, Kevin-Indig.com
“The ‘SEO in’ series has become my annual touchstone to get an overview of what some of the best in the industry are thinking.”
MARK WILLIAMS-COOK
Director, AlsoAsked/Candour
“The SEO in 2022, 2023, 2024 and now 2025 is by far my favorite way to refresh my SEO knowledge and get some inspiration before the new year. It is also super helpful for planning priorities or things to test in the following year. That's the book for December! Thank you for this initiative. I don't think this is definitely the best of the best books with SEO tips.”
OLGA ZARR
SEO Consultant at SEOSLY
“David's annual edition where the world’s leading SEOs share their number 1, actionable tip is an essential book for any digital marketer who wants to create actionable and valuable strategies for the year ahead and am honoured to be part of 2025's edition. The different skillsets of selected SEOs mean you'll be spoilt for choice on the different approaches to SEO and how they are valuable to you, your business and you clients.”
ALEX MOSS
Principal SEO, Yoast & Co-Founder, FireCask
“Once again, David has brought together some of the brightest minds in the industry and squeezed them together to produce raw, distilled insight. This is a must-read for anybody wanting to get ahead online.”
JONO ALDERSON
Independent Technical SEO Consultant
“The annual SEO book by Majestic and David is truly the ultimate SEO cheat code of the year! It's packed with timeless strategies and smart approaches—no shortcuts here, just solid insights for sustainable success. Whether you're a beginner or a seasoned pro, this book has something for everyone. I'm honoured to be part of a community of elite SEOs sharing our knowledge to help others succeed. This is a must-read!”
DRE DE VERA
Host/Producer, SEO Video Show
- Update frequency
- every day
- Average duration
- 16 minutes
- Episodes
- 502
- Years Active
- 2021 - 2025
Find opportunities for embedding machine learning into your processes - with Lazarina Stoy
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions that David asks in this episode include:
How can an SEO use machine learning in their processes now?
What can be…
Look beyond the value of the click - with Antonella Villani from Assembly
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions in this episode include:
Why isn’t measuring clicks enough?
What is better than clicks?
What about early funnel t…
How to get more clicks without ranking higher - with Dan Petrovic from DEJAN Marketing
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions in this episode include:
What type of business can take advantage of this?
What are a few specific steps that an…
Use Agile for SEO testing - with Luis Rodríguez from Uber
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions that David asks in this episode include:
What is Agile and how does it relate to SEO testing?
Why is that a bett…
Take your SEO to the next level with SEO Testing: with Aleyda Solis from Orainti
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions that David asks Dixon in this episode include:
How and where we can build up?
What are good things to test?
Where…
If you aren’t SEO testing, you need to start now - with Emily Potter from SearchPilot
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions that David asks in this episode include:
Why aren’t most SEOs testing?
How do you get started with testing?
What…
Add Google Search Console to your essential everyday SEO toolkit - with Olga Zarr from SEOSLY
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions that David asks in this episode include:
What specifically should SEOs be looking for in Google Search Console?
…
Learn to love Google Analytics - with Andrew Cock-Starkey from Optimisey
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions that David asks Andrew in this episode include:
How has Google Analytics changed over the past few years?
What d…
Image Search for ecommerce websites is becoming increasingly important - with Roxana Stingu
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions that David asks in this episode include:
Why is Image Search for ecommerce websites becoming increasingly impor…
Align your Google Business Profile with SERP features to serve user intent - Maria White, FloristPro
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions that David asks in this episode include:
How do you align your Google Business Profile with SERP features?
How d…
Optimize your business for Google My Business - with Greg Gifford from SearchLab Digital
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions in this episode include:
What do SEOs need to know about Google My Business in 2022?
What are the absolutely ess…
Do not ignore Passage Indexing - with Dixon Jones, CEO of InLinks and Majestic Brand Ambassador
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions that David asks Dixon in this episode include:
What type of business can take advantage of this?
What’s the diff…
Create semantic content using the Google SERPs - with Paul Andre de Vera from Workday
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions in this episode include:
How do you create semantic content using the Google SERPs?
What type of business can ta…
Educate Google about your brand - with Jason Barnard from Kalicube
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions in this episode include:
How do you ensure that Google knows who you are, what it is that you do and who your a…
Brand will become a more important part of the user journey - with Gus Pelogia from Teamwork
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions in this episode include:
Why is brand a more important part of the user journey in 2022?
How is Google’s underst…
Use the SERPs as your best and most up to date SEO tool - with Omi Sido from Canon Europe
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions in this episode include:
How do you use the SERPs as an SEO tool?
What information do you look for in the SERP?
H…
Cut reliance on cold outreach and start thinking about assets that drive links - Stacey MacNaught
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions in this episode include:
Does cold outreach not work anymore?
What kind of assets drive the best links?
How do yo…
Focus on Businesses, Not Content Creators When it comes to link building - with Bibi Raven
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions in this episode include:
How do you focus on businesses?
Why not content?
What does this mean in practice?
How do …
Review the tiered links to your website & the tiered links to your competitor's - with Bill Hartzer
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions in this episode include:
What do you mean by tiered links?
How do you measure the value of tiered links?
How much…
Focus on semantic SEO and natural language processing - with Koray Tuğberk GÜBÜR from Holistic SEO
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions that David asks in this episode include:
Semantic SEO is the process of building more meaning into the words yo…