SEO in 2025
SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same.
Hello, and welcome to SEO in 2025 – a significant repository of current thinking from many of the world’s leading SEOs.
We're pleased to be able to welcome you to the fourth book and fourth series in this podcast, now well and truly an annual tradition, brought to you by Majestic.
“Consider this book the Bible of SEO—a comprehensive, fresh, and highly actionable resource that sets the standard in the industry each year.”
PAM AUNGST CRONIN
President/Owner, PamAnnMarketing.com
“SEOin2025 is the best up-to-date, comprehensive resource out there to understand the main SEO trends and how to stay ahead next year.”
ALEYDA SOLIS
International SEO Consultant & Founder, Orainti
“I’ve been participating in this series for years now and have found the value to be consistently high!”
KEVIN INDIG
Growth Consultant, Kevin-Indig.com
“The ‘SEO in’ series has become my annual touchstone to get an overview of what some of the best in the industry are thinking.”
MARK WILLIAMS-COOK
Director, AlsoAsked/Candour
“The SEO in 2022, 2023, 2024 and now 2025 is by far my favorite way to refresh my SEO knowledge and get some inspiration before the new year. It is also super helpful for planning priorities or things to test in the following year. That's the book for December! Thank you for this initiative. I don't think this is definitely the best of the best books with SEO tips.”
OLGA ZARR
SEO Consultant at SEOSLY
“David's annual edition where the world’s leading SEOs share their number 1, actionable tip is an essential book for any digital marketer who wants to create actionable and valuable strategies for the year ahead and am honoured to be part of 2025's edition. The different skillsets of selected SEOs mean you'll be spoilt for choice on the different approaches to SEO and how they are valuable to you, your business and you clients.”
ALEX MOSS
Principal SEO, Yoast & Co-Founder, FireCask
“Once again, David has brought together some of the brightest minds in the industry and squeezed them together to produce raw, distilled insight. This is a must-read for anybody wanting to get ahead online.”
JONO ALDERSON
Independent Technical SEO Consultant
“The annual SEO book by Majestic and David is truly the ultimate SEO cheat code of the year! It's packed with timeless strategies and smart approaches—no shortcuts here, just solid insights for sustainable success. Whether you're a beginner or a seasoned pro, this book has something for everyone. I'm honoured to be part of a community of elite SEOs sharing our knowledge to help others succeed. This is a must-read!”
DRE DE VERA
Host/Producer, SEO Video Show
- Update frequency
- every day
- Average duration
- 16 minutes
- Episodes
- 502
- Years Active
- 2021 - 2025
Think about search engines other than Google—Eli Schwartz
Eli Schwartz tells SEOs that you need to think beyond Google as the only search engine that matters in 2023 and open up your horizons by focusing on the user and not the algorithm.
For the full transc…
Harmonize all channels and ranking signals into one repeatable formula—Joseph Khan
Joseph Khan stresses the importance of having all of your social media and marketing channels in alignment in 2023 – before you think about getting your content out there.
For the full transcript of t…
Use knowledge from Google Ads to boost your SEO (and vice versa)—Krzysztof Marzec
Krzysztof Marzec believes SEOs in 2023 should be taking advantage of the knowledge you can gain from Google Ads to improve your SEO efforts and vice versa.
For the full transcript of the episode, plea…
Without SEO, any dollars you put in on your paid media campaigns won’t work—William Álvarez
William Álvarez believes that SEOs in 2023 should invest in SEO as preparation for what’s ahead rather than a reactionary tool, and businesses should utilise an omnichannel approach instead of funnel…
Use an API for intelligent internal link building—Christina Ehrensberger
Christina Ehrensberger encourages SEOs to use an internal linking API to power the logic behind the internal linking modules within your site in 2023.
For the full transcript of the episode, please vi…
Optimise your internal links—Jan-Willem Bobbink
Jan-Willem Bobbink believes that, in 2023, SEOs should be spending more time optimising your internal links and thinking about best practices where 95% of websites could see significant benefits.
For …
Focus on accuracy and work precisely—Andor Palau
Andor Palau encourages SEOs in 2023 to worry less about the next shiny object and focus more on accuracy: work on the details of what you do and be accurate in your processes because there is less an…
Diversify your tactics and create a network for link building—Debbie Chew
Debbie highlights effective link building as the key area for 2023 but also cautions against ignoring the other aspects of SEO, like content and technical SEO.
For the full transcript of the episode, …
Don’t let the state of your site hold back your link building strategy—Bibi Raven
Bibi Raven warns SEOs in 2023 to not limit yourself by feeling trapped in your link-building strategy and reveals some of the key opportunities that you may be missing out on by focusing on just one …
Reap the full impact of link acquisition by having a sound site—Natalie Arney
Natalie Arney suggests that SEOs in 2023 should be reinforcing the three pillars of tech, content, and links and getting those pillars working in tandem to make sure your website is as sound as possi…
What are people saying about you?—Miracle Inameti-Archibong
Miracle Inameti-Archibong informs SEOs in 2023 that SEO is becoming more about what people say about you and not what you say about yourself.
For the full transcript of the episode, please visit https…
Have a user-centric and holistic approach to all things web—Ulrika Viberg
Ulrika Viberg recommends focusing on what the user wants in 2023 and working together with traditional marketing, digital marketing, and the UX team to improve the customer experience through your SE…
Be more human and integrated within the wider marketing strategy—Becky Simms
Becky Simms believes that by being more human, you can have greater success as an SEO in 2023 and encourages you to consider the motivations of your users when developing your SEO strategy.
For the fu…
Use user-focused research to stay ahead of search quality thresholds—Billie Geena Hyde
Billie Geena Hyde believes in using user-focused research to improve search quality thresholds in 2023 and make sure that what you are putting online site is fulfilling the needs of your users.
For th…
Stay on top of UX best practices—Sara Fernández Carmona
Sara Fernández Carmona tells SEOs in 2023 that they need to embrace the term ‘Search Experience Optimisation’ and understand that SEO can no longer exist without UX.
For the full transcript of the epi…
Don’t do anything at the expense of the user’s experience—Olga Tsimaraki
Olga Tsimaraki encourages SEOs in 2023 to worry less about the technical side of your websites and focus more on providing helpful content that is accessible and useful for your users.
For the full t…
User experience should always be the top consideration in all aspects of your strategy—Sophie Brannon
Sophie Brannon believes that SEO in 2023 should be all about making the user experience as smooth and streamlined as possible, particularly in regard to visual elements and the arrival of multimodal …
Prioritise the user experience—Grace Wei Hou
Grace Wei Hou recommends that SEOs in 2023 put the experience of your users first when putting together your SEO strategy to please Google, encourage effective conversions, and ensure that you are ac…
Quality and user experience will rule in 2023—Pedro Dias
Pedro Dias believes that your focus as an SEO in 2023 should be on enhancing the user experience and the quality of your content because these are Google’s main priorities.
For the full transcript of …
Create a user-centric strategy—Maria White
Maria White promotes the value of user-centricity to SEOs in 2023 and helps you understand how to target your strategy to please the right users in the right way.
For the full transcript of the episod…