SEO in 2025
SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same.
Hello, and welcome to SEO in 2025 – a significant repository of current thinking from many of the world’s leading SEOs.
We're pleased to be able to welcome you to the fourth book and fourth series in this podcast, now well and truly an annual tradition, brought to you by Majestic.
“Consider this book the Bible of SEO—a comprehensive, fresh, and highly actionable resource that sets the standard in the industry each year.”
PAM AUNGST CRONIN
President/Owner, PamAnnMarketing.com
“SEOin2025 is the best up-to-date, comprehensive resource out there to understand the main SEO trends and how to stay ahead next year.”
ALEYDA SOLIS
International SEO Consultant & Founder, Orainti
“I’ve been participating in this series for years now and have found the value to be consistently high!”
KEVIN INDIG
Growth Consultant, Kevin-Indig.com
“The ‘SEO in’ series has become my annual touchstone to get an overview of what some of the best in the industry are thinking.”
MARK WILLIAMS-COOK
Director, AlsoAsked/Candour
“The SEO in 2022, 2023, 2024 and now 2025 is by far my favorite way to refresh my SEO knowledge and get some inspiration before the new year. It is also super helpful for planning priorities or things to test in the following year. That's the book for December! Thank you for this initiative. I don't think this is definitely the best of the best books with SEO tips.”
OLGA ZARR
SEO Consultant at SEOSLY
“David's annual edition where the world’s leading SEOs share their number 1, actionable tip is an essential book for any digital marketer who wants to create actionable and valuable strategies for the year ahead and am honoured to be part of 2025's edition. The different skillsets of selected SEOs mean you'll be spoilt for choice on the different approaches to SEO and how they are valuable to you, your business and you clients.”
ALEX MOSS
Principal SEO, Yoast & Co-Founder, FireCask
“Once again, David has brought together some of the brightest minds in the industry and squeezed them together to produce raw, distilled insight. This is a must-read for anybody wanting to get ahead online.”
JONO ALDERSON
Independent Technical SEO Consultant
“The annual SEO book by Majestic and David is truly the ultimate SEO cheat code of the year! It's packed with timeless strategies and smart approaches—no shortcuts here, just solid insights for sustainable success. Whether you're a beginner or a seasoned pro, this book has something for everyone. I'm honoured to be part of a community of elite SEOs sharing our knowledge to help others succeed. This is a must-read!”
DRE DE VERA
Host/Producer, SEO Video Show
- Update frequency
- every day
- Average duration
- 16 minutes
- Episodes
- 502
- Years Active
- 2021 - 2025
Revisit your website’s Information Architecture strategy to support your business with technical and on-page SEO improvements - Yagmur Shimshek
David and Yagmur discuss:
Revisit your website’s Information Architecture strategy to support your business with technical and on-page SEO improvements and task/project prioritization in 2023
What do y…
Don't forget about the bigger picture - Hope Anderson
David and Hope discuss:
Move away from viewing your site as a collection of individual pages
Move away from chasing ranking fluctuations
Move away from forgetting your site is a wider entity.
How do you …
Regularly check your most important SERP Snippets - Marcus Tandler
David and Marcus discuss:
What tools do you use and what is your process for doing this?
SERP Snippet Scraper Chrome plugin
Can you keep historical records of the previous reports and compare your curre…
Optimize Your Product Images for Google's AR Feature - Amel Mehenaoui
David and Amel discuss:
How do you optimize images for Google's AR feature?
Does this also improve accessibility?
What kind of image file is best?
How do you name image files?
Does schema help as well?
Any SEO Tool is only as good as the person using it - Julia Logan
David and Julia discuss:
Do SEOs use too many tools?
Give me an example of tools that aren’t used well
How do you become better at using tools?
What tools should SEOs be using?
How do you train others to …
Review your current processes and cut out unnecessary tools or modules - with Marco Giordano
David and Marco discuss:
What are some examples of processes that SEOs should review?
Should all SEOs be doing this or is it just the responsibility of SEO Heads and Managers to boost productivity?
How …
How to use ChatGPT for SEO - with Garrett Sussman
David and Garrett discuss:
What content can be used producing ChatGPT?
What editing is necessary for ChatGPT content?
How is content produced by ChatGPT picked up by Google?
Are there other AI content to…
Digital PR campaigns will have to work harder than ever in 2023 - with Iona Townsley
We’re seeing less impact through digital PR campaigns which has led agencies to favour reactive PR strategies. However, if you make your campaigns work extra hard, you can achieve just as high succes…
Unite SEO and wider brand strategy for enhanced engagement - Annika Haataja
David and Annika discuss the importance of uniting SEO and wider brand strategy for enhanced engagement.
Discussion topics include:
- What does Uniting SEO and wider brand strategy mean?
- What does thi…
How to use AI to help with content, but not to rely on it - with Andy Chadwick
David and Andy discuss:
What does that mean in practice?
What can you rely on AI to do?
What type of content can AI help with?
What type of content should you not use AI for?
What does the optimum process…
How to target your SEO Strategy to Entities - with Gerry White
David and Gerry discuss:
Why do you describe entities as the most critical thing?
How do you target your strategy to entities?
What does enhancing with multimedia and internal linking mean in practice?
W…
How to find SEO opportunities using the Crawl Stats report within Google Search Console - with Katherine Nwanorue
David and Katherine discuss:
- Google Search Console crawl stats data report
- Hosts
- How Google is crawling your subdomains
- Robots.txt
- DNS resolution - domain provider
- Server connectivity
- HTTP Re…
How does site accessibility impact SEO? With Heba Said
David and Heba discuss:
What are the key areas in accessibility?
How does accessibility impact SEO?
How does Google analyze accessibility?
How do you measure the impact for accessibility?
Ensure that you have comprehensive structured data added to pages - Sophie Gibson
Sophie Gibson shares that it's become very important in 2023 to have comprehensive structured data added to pages - It's no longer an 'added bonus' but will become essential to get ahead, because of …
Volume/depth of content doesn't mean you will rank well - with Chris Green
Chris Green believes that volume/depth of content doesn't mean you will rank well - the content has to be good and specific to the need. For SEOs working with multiple brands/clients, the challenge b…
Google will release helpful content updates that reward satisfying experiences - with Jonas Sickler
During this conversation Jonas and David discuss:
- Understand search intent
- Measure the value of user intent?
- Build topic clusters to cover a topic completely
- Add unique perspectives while still a…
Tailor your CV to every job—Orit Mutznik
Orit Mutznik has advice for SEOs looking to stand out in the job market in 2023, and suggests that you should highlight all your previous SEO wins and avoid sending generic CVs if you want to land yo…
Stand out—Fili Wiese
Fili Wiese gives SEOs in 2023 advice on how to stand out from the crowd, improve the quality of your content, and ensure that your pages are a step above the competition.
For the full transcript of th…
Establish an SEO quality assurance framework—Aleyda Solis
Aleyda Solis gives SEOs in 2023 tips for creating a quality assurance framework that will prevent you from becoming part of your own SEO horror stories - including education, validation, and monitori…
Roll up your sleeves and do the manual work—Kerstin Reichert
Kerstin Reichert believes SEOs in 2023 need to stop relying so heavily on tools to tell you what to aim for, roll up your sleeves, and do the manual work yourself to identify what really matters to y…