SEO in 2025
SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same.
Hello, and welcome to SEO in 2025 – a significant repository of current thinking from many of the world’s leading SEOs.
We're pleased to be able to welcome you to the fourth book and fourth series in this podcast, now well and truly an annual tradition, brought to you by Majestic.
“Consider this book the Bible of SEO—a comprehensive, fresh, and highly actionable resource that sets the standard in the industry each year.”
PAM AUNGST CRONIN
President/Owner, PamAnnMarketing.com
“SEOin2025 is the best up-to-date, comprehensive resource out there to understand the main SEO trends and how to stay ahead next year.”
ALEYDA SOLIS
International SEO Consultant & Founder, Orainti
“I’ve been participating in this series for years now and have found the value to be consistently high!”
KEVIN INDIG
Growth Consultant, Kevin-Indig.com
“The ‘SEO in’ series has become my annual touchstone to get an overview of what some of the best in the industry are thinking.”
MARK WILLIAMS-COOK
Director, AlsoAsked/Candour
“The SEO in 2022, 2023, 2024 and now 2025 is by far my favorite way to refresh my SEO knowledge and get some inspiration before the new year. It is also super helpful for planning priorities or things to test in the following year. That's the book for December! Thank you for this initiative. I don't think this is definitely the best of the best books with SEO tips.”
OLGA ZARR
SEO Consultant at SEOSLY
“David's annual edition where the world’s leading SEOs share their number 1, actionable tip is an essential book for any digital marketer who wants to create actionable and valuable strategies for the year ahead and am honoured to be part of 2025's edition. The different skillsets of selected SEOs mean you'll be spoilt for choice on the different approaches to SEO and how they are valuable to you, your business and you clients.”
ALEX MOSS
Principal SEO, Yoast & Co-Founder, FireCask
“Once again, David has brought together some of the brightest minds in the industry and squeezed them together to produce raw, distilled insight. This is a must-read for anybody wanting to get ahead online.”
JONO ALDERSON
Independent Technical SEO Consultant
“The annual SEO book by Majestic and David is truly the ultimate SEO cheat code of the year! It's packed with timeless strategies and smart approaches—no shortcuts here, just solid insights for sustainable success. Whether you're a beginner or a seasoned pro, this book has something for everyone. I'm honoured to be part of a community of elite SEOs sharing our knowledge to help others succeed. This is a must-read!”
DRE DE VERA
Host/Producer, SEO Video Show
- Update frequency
- every day
- Average duration
- 16 minutes
- Episodes
- 502
- Years Active
- 2021 - 2025
Focus on outcomes rather than outputs - with Chris Alderman
Chris Alderman shares that in 2024 you should focus on outcomes rather than outputs, and that best practices are great but they need to lead to your site being found easier.
Discussion points include:
…
Leverage AI to support you & accelerate your SEO workflows beyond content generation - Aleyda Solis
David and Aleyda discuss the importance of leveraging AI to support you and accelerate your SEO workflows beyond content generation.
Aleyda says: “Start leveraging AI for the day-to-day SEO tasks with…
Start incorporating programmatic approaches and rule-based automation into your SEO – Lazarina Stoy
SEO and Data Consultant Lazarina Stoy offers up a new way of thinking about the way that you do your job, that is designed to give you more time and freedom to focus on what matters most now.
Lazarina…
Think better, rush less - with Katie McDonald
David and Katie discuss the importance of thinking better, and rushing less.
Talking points include:
- We can use AI to get stuff done faster
- For everything?
- What should we use AI for?
- We shouldn't…
Look after your CTR as the most precious KPI for your organic strategy - with Carmen Dominguez
Carmen Dominguez shares with David Bain that in 2024 you should look after your CTR as the most precious KPI for your organic strategy.
Talking points include:
Why is your CTR so important?
Why is click…
If you want to progress with your SEO career, stop overworking - with Adrijana Vujadin
David and Adrijana discuss if you want to progress with your SEO career, you should stop overworking.
Talking points include:
How much work is overworking?
What if overworking is your company culture?
Wh…
Learn Analytics To Better Understand User Behaviour - with Irina Serdyukovskaya
David and Irina discuss the importance of learning analytics To better understand user behaviour.
Talking points include:
What aspects of analytics do SEOs have to master?
What do we need to know about …
Focus on tracking the metrics that matter, most aligned to your customer’s needs - Becky Simms
David and Becky discuss the importance of tracking the metrics that matter, i.e. the actions most aligned to your customer’s needs.
Talking points include:
What are the metrics that matter?
What are the…
Know the importance of proper analytics, after all the changes with GA4 - with Gemma Fontane
David and Gemma discuss the importance of knowing the importance of proper analytics, after all the changes with GA4.
Talking points include:
What does GA4 mean for SEOs?
What specifically are the needs…
Target low volume, high ROI keywords - with Araminta Robertson
Araminta Robertson shares with David Bain the importance of targeting low volume, high ROI keywords in 2024.
Key discussion points include:
Why focus on keywords that have under 50 searches per month?
W…
Prepare a database for your brand, company, product, service, offering & yourself - Olesia Korobka
David and Olesia discuss why you should build a database for your brand, company, product, service, offering & yourself.
Talking points include:
What is this database for?
Is this for search engines?
How…
Learn to work with large volumes of data and assess scale - with Pedro Dias
David and Pedro discuss the importance of learning to work with large volumes of data and assess scale.
Talking points include:
AI will gradually empower content creators to produce at scale, and SEOs …
How to use SEO Data to improve processes & prevent future damage - with Marco Giordano
David and Marco discuss how to use SEO Data to improve processes and prevent future damage.
Marco says: “Use SEO data to improve processes and prevent future damage."
What SEO data are we talking about…
Google algorithms are all about signal input - with Kaspar Szymanski
David and Kaspar discuss why Google algorithms are all about signal input.
Talking points include:
What is signal input?
How can SEOs control signal input?
Google seems to issue more and more penalties a…
Stop focusing on links and link numbers and instead, focus on strategy - Lau Miguez
Lau Miguez shares with David Bain that in 2024 you should stop focusing on links and link numbers and instead, focus on strategy.
Discussion points include:
Why shouldn’t you focus on links and link nu…
What are the key elements of getting set up with your analytics? | Krzysztof Marzec
David and Krzysztof discuss the key elements of getting set up with your analytics.
Talking points include:
What are the key elements of getting set up with your analytics?
What is your definition of a …
Start doing SEO testing to prove the SEO concepts you preach - Olga Zarr (SEOin2024)
David and Olga discuss the importance of doing SEO testing to prove the SEO concepts you preach.
Talking points include:
How do you know what to test?
How do you test?
What software do you use?
How long s…
Strive to achieve stakeholder buy-in in an ever evolving SERP - Sally Raymer (SEOin2024)
David and Sally discuss the importance of striving to achieve stakeholder buy-in in an ever-evolving SERP.
Talking points include:
Why is this important?
Who are the key stakeholders?
How do you achieve …
Diversify your traffic sources - with Elena Dyulgerova
According to Elena Dyulgerova, it;s essential that you diversify your traffic sources in 2024.
Talking points include:
Where are the best sources to diversify traffic sources from?
What are the most val…
Raise the status of SEO within the business – with Ash Nallawalla
Ash Nallawalla from CRM911 Digital believes that SEO deserves a bit more recognition – and businesses will benefit greatly from giving SEO managers a bigger voice.
Discussion points include:
Where in …