Selling Saas

This conversation emphasizes the importance of having a clear product-led growth strategy when launching a product. PLG is a great way to establish product-market fit, but it requires a well-defined …

Mark Kosoglow discusses how the traditional approach of acquiring new customers using large amounts of money and resources is no longer viable in the current climate. Instead, Mark suggests investing…

Hiring a new sales rep for a startup can be tricky. It's important to have the proper process and foundation in place before doing so, or things can quickly go wrong. The whole company may have fewer…

The conversation discussed the core fundamentals of management and how they can be improved.

He then discussed how there are two core aspects to management: team meetings and one-on-one meetings. Nick…

The conversation discusses the stages of a SaaS sales process. The first stage is Connect, which involves the sales team, automated outreach processes, or product-led growth strategies. The second st…

Katie discusses the gap in her experience when transitioning from college to a sales role, having spent her time in college singing and dancing instead of studying a tech or business background.

She l…

This conversation is about vanity metrics and how to identify them. Duane explains how they were looking at the trial of a SaaS business, and the motto was more trials equals more revenue, but that w…

Mark suggested that sales reps need to give a bit back to the prospect to balance out all the questions they are asking. They can do this by sharing an article or study that is relevant to the conver…

The key is to find a balance between the two methods. Paid marketing can be used to quickly drive traffic, and organic marketing can be used to create relationships and build trust. It is also import…

Jonathan Mahan says that you should focus on certain parts of a role play to make it more realistic and help you practice it better. They suggest breaking down the role play into key moments and prac…

This episode of the Selling Saas podcast discussed the importance of taking time to review and measure data to ensure that the output produced is strategically aligned and has an impact.

This requires…

Scott Stouffer, the founder of Scale Matters, joined the Selling SaaS Podcast to discuss the importance of agility in business leadership. He believes that leaders need to be able to assess and adjus…

The conversation focuses on the importance of managing expectations in coaching. Mark explains that it should be a positive experience, as professional athletes are used to having fun while training,…

Scott Stouffer also discusses the disconnect between the mindset of growth at all costs and the reality of how long it takes for results to show.

He attributes this disconnect to the revolving door of…

Sales managers need to give their reps more positive feedback to help them do well and boost their confidence. This is especially important for new reps who may be feeling anxious, and it can help th…

Benedikt Parstorfer discussed two epiphanies in their career. The first was to approach customers with a focus on their challenges and current processes, rather than pushing the features and benefits…

The environment created by sales leaders often puts an emphasis on showing competency rather than practicing and growing skills. This can make reps nervous and can lead to them performing worse than …

It’s great when we have team members transfer departments and learn a new skill, but often times we dont take the time to teach them whats needed to be successful in this role. It’s a particular prob…

The conversation focuses on the importance of positive reinforcement and how it can be more effective in creating lasting change than negative reinforcement. The speaker explains that they have a big…

No matter how good you are, how smart you are, how hard you work, stuff is going to happen that you just cannot influence, you can't change. And so just focusing on controlling what you can control, …