Sales Today
‘What a time to be in sales’
People say this various times in many different ways – excited, exasperated, worried, pessimistic, optimistic, happy, sad, confused – the whole range of human emotions.
This is an exciting time to be in sales, if you are selling B2B complex solutions. It’s a time when you can bring huge value to your customers; it’s a time to thrive. But you need to know how, as it is a time unlike any before. The rules have changed and as a sales professional you can have a hand in redefining how the game is played.
Challenges salespeople face are:
· ‘Busy Busy Busy’ – being ineffective; it results in wasted opportunities, is tiring and stressful and means the focus is on the wrong activities to deliver results
· ‘Olde Worlde’ – being old-fashioned; when salespeople are self-centred rather than customer-focused, too technical in their approach or use bad techniques better suited to a bygone era of selling
· ‘Muddled Mindset’ – being misaligned; it can happen at organisation, management and individual level and the confusion leads to frustration and wasted effort.
By using a more collaborative approach salespeople can make a difference and sales can become a force for good and fight against the negative image it can often be associated with.
The Sales Today podcast explores how sales professionals can adapt and futureproof themselves by using the best practice shared by host Fred Copestake and the guests of the show.
What a time to be in sales!
Host Fred Copestake is Founder of Brindis, a sales training consultancy, and bestselling author of 'Selling Through Partnering Skills' and 'Hybrid Selling'.
Connect with Fred on LinkedIn, Facebook, Instagram and Twitter.
www.linktr.ee/fredcopestake
- Update frequency
- every 6 days
- Average duration
- 31 minutes
- Episodes
- 211
- Years Active
- 2022 - 2025
Developing the sales team of the future
What happens when you mix an industry giant like Dell Technologies with the infectious enthusiasm and knowledge of Associate Sales Manager, Matt Browning?
You get a captivating conversation that…
Ethical selling: Benefits explained and myths busted
Is it possible that ethical selling can help you foster customer loyalty, increase referrals, and ace long-term success?
Join me as I dissect these fascinating queries. We'll explore the potenti…
Ethical selling: Managing your mindset
Welcome to this episode with founder and investor Jason Graystone who talks about the significance of ethical business practices.
Jason brings to light the power of passion and genuineness in sa…
Ethical selling: Winning new business
Join us as we sit down with Sales Trainer & Coach Giulio Segantini, to discuss the concept of ethical selling.
We unravel the flaws in ego-driven sales approaches often seen in the industry and …
Ethical selling: Developing character
Join me and special guest, Sebastian Bates, the founder of the Warrior Academy, as we discuss the fascinating interplay of character development and ethical selling.
Sebastian sheds light on his …
Ethical selling: Prospecting (An SDR view)
Join us as we explore the world of ethical selling with Nia Woodhouse, a senior Sales Development Representative (SDR) at My Sales Coach.
She illuminates the essential role of an SDR in filling the…
Ethical selling: The Sellers Code
Join us as we unravel the perception of sales professionals and its impact on the buyer-seller relationship. In this episode, I am joined by Patrick Boucousis, a fellow sales trainer with a keen inte…
The Secret Weapon of Sales: Superior Language Skills
Invisible PR - the hidden secret to sales success
Get ready to join Jonathan Finch, commercial director at Big Presence, as we discuss the concept of 'invisible PR' and how it's a game-changer for long-term success in sales.
Jonathan reveals how t…
Selling... the essentials for success
Join us as we explore the essential aspects of sales and effective communication with guest, Rana Salman, CEO of Solman Consulting and author of Sales Essentials.
We discuss the importance of under…
Using Mutual Action Plans to drive your sales
Get ready to delve into the world of virtual selling techniques with Tom Williams, author of two insightful sales books
Listen in as we explore the world of virtual selling techniques and how selle…
How being coachable makes you valuable
Join us as we chat with the incredibly talented Beth Hocking, a career coach who is passionate about helping individuals discover their passions and build satisfying careers.
We touch on the key di…
Why sales coaching works!
Join us as we chat with Mark Ackers, co-founder and head of sales at MySalesCoach, and best-selling author of Problem Prospecting.
He shares his transformational journey from studying marketing to …
Four 'whys' every prospect must ask and answer
Listen in as we explore the crucial topic of how salespeople should act as leaders with James Rores, CEO and founder of the Floriss Group.
He talks about the universal buying cycle, underpinne…
Avoiding mistakes that can kill sales
Get ready to transform your sales approach with Fred Copestake as I dissect the common pitfalls that even seasoned professionals stumble into and reveal the keys to becoming a more effective and ef…
Three stories to help you sell more
Join Morgan Ratcliffe, co-founder of Ratcliffe Brothers, where we discuss the significance of story-driven marketing.
Listen in as Morgan, with his fascinating journey from football to finance to m…
Retrain your Brain & Sell More
Join us for a discussion with Jo Britton, a neurosculpting coach, where we explore how sales professionals can leverage neurosculpting for winning businesses.
We unpack the vital role change plays …
Why C-suite execs love salespeople
Are you eager to get inside the minds of C-Suite executives and understand what drives their buying decisions?
This episode we are joined by Jacques Sciammas who has dedicated his career to underst…
Stop selling widgets and start selling wisdom
Unlocking Sales Methodology and Process Mastery
Join us as Paul Fuller, CRO at Membrain, unravels the differences between a sales methodology and a sales process.
Discover how sales methodology is all about the collection of skills and conversat…