Sales Today
‘What a time to be in sales’
People say this various times in many different ways – excited, exasperated, worried, pessimistic, optimistic, happy, sad, confused – the whole range of human emotions.
This is an exciting time to be in sales, if you are selling B2B complex solutions. It’s a time when you can bring huge value to your customers; it’s a time to thrive. But you need to know how, as it is a time unlike any before. The rules have changed and as a sales professional you can have a hand in redefining how the game is played.
Challenges salespeople face are:
· ‘Busy Busy Busy’ – being ineffective; it results in wasted opportunities, is tiring and stressful and means the focus is on the wrong activities to deliver results
· ‘Olde Worlde’ – being old-fashioned; when salespeople are self-centred rather than customer-focused, too technical in their approach or use bad techniques better suited to a bygone era of selling
· ‘Muddled Mindset’ – being misaligned; it can happen at organisation, management and individual level and the confusion leads to frustration and wasted effort.
By using a more collaborative approach salespeople can make a difference and sales can become a force for good and fight against the negative image it can often be associated with.
The Sales Today podcast explores how sales professionals can adapt and futureproof themselves by using the best practice shared by host Fred Copestake and the guests of the show.
What a time to be in sales!
Host Fred Copestake is Founder of Brindis, a sales training consultancy, and bestselling author of 'Selling Through Partnering Skills' and 'Hybrid Selling'.
Connect with Fred on LinkedIn, Facebook, Instagram and Twitter.
www.linktr.ee/fredcopestake
- Update frequency
- every 6 days
- Average duration
- 31 minutes
- Episodes
- 211
- Years Active
- 2022 - 2025
Are leaders born or trained?
What happens when high-performing salespeople are thrust into leadership roles without formal training?
Join me on this episode where I am joined by Richard Cogswell, the author of "The Cultu…
Personal branding - reputation enhancement from SDR to CEO
What if your personal brand could speak volumes even when you're not around?
Join me as I welcome Neil Bhuiyan, the visionary founder of Happy Selling, to reveal the secrets of building an im…
Selling with AI - interview with 12 robots!
How can AI revolutionise your sales strategy and give you a competitive edge?
Join me as I interview The Brindis Bots, a team of AI assistants engineered to transform the collaborative sellin…
Selling out of a slump
What if you could turn a sales slump into an opportunity for growth?
Join me as I welcome Helen Tebay, the ‘Sales Lady’ herself, to share the secrets behind overcoming sales slowdowns.
…
Negotiation: practice and managing micro-moments
What if practicing negotiation skills could lead to significant financial gains and professional growth?
Join me as I explore this and more with Philip Brown, founder of the Negotiation Club,…
Raising your profile and getting known in your industry
Have you ever wondered how personal branding can skyrocket your sales?
Learn from Sophie Milliken MBE, the brilliant mind and founder behind Moja, who shares her extraordinary journey from to…
Make selling simple!
What if simplifying your sales process could boost your success?
Join me as I welcome Will Barron, founder of Salesman.com to share his expert insights.
Will discusses the often-overcom…
Building a sales model based on transparency
What if creating a more ethical and transparent supply chain was as simple as following a five-step process?
In today’s episode I sit down with Aaron Lee, founder of Alchem Trading to discov…
SquiggleThink: Dream team! Creating a cohesive sales and marketing unit
Want to know the secrets to building an unstoppable dream team and revolutionise your sales approach?
In this final episode of 'SquiggleThink' with Paul Fernandez, we uncover the ideal struct…
SquiggleThink: Leveraging tools and platforms in sales and marketing
Have you ever questioned why your sales and marketing efforts aren't quite hitting the mark?
In this episode with Paul Fernandez, we uncover the transformative power of "Squiggle Think," a co…
SquiggleThink: Crafting communications that connect
Join us on this weeks episode of the SquiggleThink mini series with Paul Fernandez as we unpack the complexities and strategies behind effective communication messaging in sales and marketing.
…
SquiggleThink: How a partnering approach works in B2B sales
What if your business partnerships could unlock new markets and elevate your marketing efforts?
On this episode of the SquiggleThink mini series we discuss the true essence of strategic partn…
SquiggleThink: AI's role in shaping sales and marketing
Can AI truly revolutionise the sales industry, or is it just another buzzword?
In this second episode in the mini series of SquiggleThink, we tackle this compelling question with Paul Fernand…
SquiggleThink: Navigating the modern B2B buying journey
Welcome to this new and exciting mini series with Paul Fernandez, Co-founder of The Growth Guys.
Listen in as we unravel 'SquiggleThink'—the idea that purchasing decisions are anything but line…
Ethical selling: How to influence elegantly
We are rejoined by Martin John, an experienced procurement trainer and negotiation expert, as he shares his deep insights into the art of ethical persuasion.
We discuss the fine line between…
Why selling is all about innovation
Have you ever thought how innovation can be the driving force behind your sales success?
This weeks guest Jeff Standridge from Innovation Junkie and Cadron Capital Partners, shares a number o…
Sell more wtih stories
In this weeks episode Nico Ceballos Jones offers a refreshing perspective on storytelling, highlighting its power to connect and compel change in any setting, from the boardroom to the local pub.
…
Fire sales managers who don't coach!
Do you want to know how a coach can transform your sales game?
Richard Smith, the go-to guru at my Sales Coach, sits down with us to unravel the dynamic impact of personalised sales coaching.
…
Manufacturing sales - the missing process?
Ever wondered why some sales pitches make you tune out while others capture your undivided attention?
The answer often lies in the narrative. That's why I invited Peter Elgar from HPS to shar…
Negotiation - are crisis techniques right for business?
When the pressure's on and every word counts, what's your move?
That's what we're unpacking this week with Mike Inman, the negotiation specialist from TableForce, as we navigate the starkly d…