Sales Today
‘What a time to be in sales’
People say this various times in many different ways – excited, exasperated, worried, pessimistic, optimistic, happy, sad, confused – the whole range of human emotions.
This is an exciting time to be in sales, if you are selling B2B complex solutions. It’s a time when you can bring huge value to your customers; it’s a time to thrive. But you need to know how, as it is a time unlike any before. The rules have changed and as a sales professional you can have a hand in redefining how the game is played.
Challenges salespeople face are:
· ‘Busy Busy Busy’ – being ineffective; it results in wasted opportunities, is tiring and stressful and means the focus is on the wrong activities to deliver results
· ‘Olde Worlde’ – being old-fashioned; when salespeople are self-centred rather than customer-focused, too technical in their approach or use bad techniques better suited to a bygone era of selling
· ‘Muddled Mindset’ – being misaligned; it can happen at organisation, management and individual level and the confusion leads to frustration and wasted effort.
By using a more collaborative approach salespeople can make a difference and sales can become a force for good and fight against the negative image it can often be associated with.
The Sales Today podcast explores how sales professionals can adapt and futureproof themselves by using the best practice shared by host Fred Copestake and the guests of the show.
What a time to be in sales!
Host Fred Copestake is Founder of Brindis, a sales training consultancy, and bestselling author of 'Selling Through Partnering Skills' and 'Hybrid Selling'.
Connect with Fred on LinkedIn, Facebook, Instagram and Twitter.
www.linktr.ee/fredcopestake
- Update frequency
- every 6 days
- Average duration
- 31 minutes
- Episodes
- 210
- Years Active
- 2022 - 2025
Building rock-solid Account Plans that drive sales strategy
Can strategic account planning be the missing piece in your sales success puzzle?
This episode of the Sales Today podcast pulls back the curtain on what it really takes to move from scattersh…
Sharpening your sales messaging to cut through the noise
Imagine if sales messages could cut through the clutter of a crowded inbox and truly engage potential buyers.
The frustration of sending emails that go unnoticed is all too familiar, and one …
Crafting a killer Value Proposition that speaks the customer's language
What’s the secret to crafting a value proposition that truly resonates?
In this episode of Sales Today I discuss how salespeople can create value propositions that go beyond listing features an…
How to define and work with your Ideal Customer Profile
Tired of wasting time on prospects who aren’t a perfect fit?
Top sales teams know the secret: mastering the art of disqualification.
Discover how identifying and embracing your Idea…
15 things your sales process needs... now!
What if mastering just 15 elements could transform your sales game from forgettable to phenomenal?
In this episode we embark on a journey through the essential building blocks that can elevat…
Earn the right to sales conversations
What if your sales strategy is missing the mark because you're trying to do too much in a single email?
Leslie Venetz, founder of Sales-Led GTM Agency shares her wisdom on modern sales techni…
‘Nearbound' selling - are you missing the easy option?
What if you could revolutionise your lead generation strategy by simply tapping into the power of trust?
Dave Plunkett, founder of Collaboration Junkie, joins us to discuss the concept of nea…
Engineering sales: Mastering the art/science of cold calling
What if your cold calls could turn into meaningful conversations that lead to genuine connections and success?
Nick Jeins, a master of the craft with over 30 years of experience, as shares his …
Engineering sales: Are you are selling to the right people?
How do you thrive in a world where buyers are more informed than ever?
In this weeks episode we delve into the transformative power of engaging early in the engineering sales process. Daniel …
Truck sales special - Don't get left behind!
Is the diesel truck on the brink of extinction?
Industry expert Tony Owen brings his extensive knowledge to discuss the monumental shift toward electric trucks in the pursuit of net-zero emissi…
Just F**king Say It
Susie Ashfield, the brilliant author and communication expert, returns with her profound insights into the art of authentic communication.
In this episode, we discuss her latest book, "Just F…
Use your team to win on LinkedIn
Can LinkedIn truly revolutionise your sales strategy? Join me and LinkedIn expert Mic Adam as we challenge the misconception that this powerful platform is just about connections and job hunting.
…
Are you the only salesperson in the room?
Inspirational business leader and author Leisa Pickles shares her unique insights in our latest episode, spotlighting the often misunderstood world of sales.
As the author of "The Only Salesp…
Overcoming Imposter Syndrome
Could imposter syndrome be the hidden obstacle holding you back from sales success?
In this enlightening episode Tara Halliday demystifies imposter syndrome, explaining why it's more than mer…
Using humour in sales
Jeff Hatten an innovator in the sales world, shares his incredible journey of turning the once drab networking site into a lively stage for humorous and engaging content. Hesitant at first to mix h…
Is AI ruining our thinking?
Could AI be stifling your creativity?
Join us for an engaging discussion with Zsike Peter, the bold entrepreneur who embraced a "vampire" theme to create a standout brand identity.
Throu…
Developing confidence to use social media in sales
Ever felt the weight of imposter syndrome in a competitive industry?
Let us take you on Nia Woodhouse's transformative journey from self-doubt to self-assurance as she navigates the sales lan…
ETHICAL Model: Learning and growth
What sets the good apart from the great in the fast-paced world of sales?
Could it be the mindset with which we tackle both triumphs and setbacks?
This final episode of the mini series we n…
ETHICAL Model: Adaptive negotiation
Ever wondered how to secure a deal without compromising your integrity or relationships?
In today’s episode on the Sales Today podcast we unravel the secrets of adaptive negotiation that goes b…
ETHICAL Model: Collaborative relationship building
Can you imagine transforming your sales strategy from transactional to truly collaborative?
On this fifth episode of the Sales Today mini series, I share how adopting a partnership mindset ca…