Sales POP! is your shortcut to sales, marketing and leadership excellence, offering short, insightful episodes with top global thought leaders, hosted by John Golden.
Sales executive expert Meridith Powell talks with John Golden about her new book "Owners Redefining Responsibility". She explains some of the background about why this book was necessary and what the…
Host John Golden sits down with Andy Paul to discuss how to cuts through the noise of excessive mediocre sales tips in order to get to the effective sales advice that will make a difference for your …
Art Sobczak is the author of the book Smart Calling: How to Eliminate Fear and Rejection from Cold Calling. Let's face it, when most of us hear the phrase "cold calling" they normally do associate it…
Content marketing has hit the ground running in recent years, with more salespeople and sales organizations producing digital content and written media. It has the potential to be a very successful m…
As a salesperson, you're in one of three places at the end of the year for your sales quota:
You're desperately trying to make quota. You've made sales quota and you're happy and relaxing. Or you're …
Why is a sales process important? Host John Golden sits down with Lisa Magnuson to tackle the topic of how a sales process is one of the most important subjects in sales. Unfortunately most companies…
There are many who argue that online sales training isn't worth the time or effort. However renowned sales thought leader, author and veteran sales trainer Dr. Richard Ruff begs to differ and has bec…
The annual sales kickoff is a great opportunity to network and meet new colleagues, learn new things about the sales industry, and maybe even relax a little bit. But, often times, this long weekend i…
Growth marketing is a new way of structuring the marketing team and holding them accountable to increase revenue and company growth. The idea involves the alignment of sales and marketing, as well as…
Host John Golden sits down with Gordon Tredgold, author of FAST: 4 Principles Every Business Needs to Achieve Success and Drive Results, to understand why he chose 4 basic principles in his book. In…
What makes a perfect close? According to James Muir, author of the bestselling book The Perfect Close, salespeople have learned many manipulative-style closes over the years. The net effect is that p…
Great sales managers are hard to come by. Sales managers have a very important job in the sales world. They manage a team of sales reps. They serve as a coach and a trainer. They monitor data and sta…
The economic outlook is an important thing to consider, especially at the end of a year. As we enter the New Year, economist Dr. Thomas Potiowsky reviews what’s ahead. This is important for salespeop…
Cold email prospecting has taken off in the last few years and has changed the sales world. It opens up so many new opportunities, and a new way to get in touch with people and open new accounts. The…
Sales and marketing alignment is a challenge that has come about in recent years. Especially as the sales industry has undergone a technological revolution, it is even more critical than ever to unif…
Sales negotiation is a large part of being a successful salesperson, and yet 90% of sales executives have never had any formal negotiation training. Tony Perzow, interviewed by John Golden, gives con…
The sales process gets talked about a lot, but people in the organization often don’t fully understand it and struggle with the concept. Using a sales process can be so beneficial for a company, and …
Most people associate “sales pitch” with a pushy salesperson trying to manipulate you into buying something. In reality, this isn’t a very accurate description, but the fact remains that a pushy mess…
Account based revenue strategy (ABR) has been a buzzword in the sales world, yet few people understand it or use it properly. Trish Bertuzzi, interviewed by John Golden, explores the ways that using …
Veteran sales consultant and co-author of The Salesperson’s Secret Code, Ian Mills has been selling for about 38 years. He’s worked for some big multinational companies, and for the last 20 years has…