Sales POP! is your shortcut to sales, marketing and leadership excellence, offering short, insightful episodes with top global thought leaders, hosted by John Golden.
Want to learn how to be amazing at customer service? It’s actually not that difficult. Wouldn’t it be nice if everyone regarded you as being amazing in sales? Or a wonderful leader? What if you could…
In the last decade, we have entered into a new era of selling. This has affected all areas of sales, including the sales team, the marketing team, sales management, technology and software systems, a…
Although sales and marketing alignment has been discussed for many years, it hasn't really reached the level at which it needs to be in today's lightning pace of commerce. Traditionally Marketing's j…
Sales and marketing alignment is a much talked about problem, yet remains persistent in the sales world. This is at a detriment to many companies and organizations. As Matt Heinz, interviewed by John…
Very surprisingly, in 2017 we’re still having a conversation about Sales and Marketing Alignment. Sales is still complaining about lead quality, and many marketers are looking for a one-step lead sol…
It has long been a struggle for companies to get their sales and marketing teams to align. Throughout the last decade, there have been numerous changes in the sales world, and sales and marketing dep…
Sales processes and sales strategies are important parts of selling. A sales process follows from sales strategy. A successful operation does not just come about naturally; it is something that requi…
Having a solid customer strategy is a crucial part of any sales organization. If you don’t have a strategy, or if your approach isn’t up to par, you lose out on creating a dynamic client base. This u…
An important aspect of selling to a group with a sales presentation is selling within the presentation. It’s one thing to sell one-on-one, where the person you’re selling to is going to be talking as…
When selling–as with anything else–there is power in words you use. Getting the words right is the difference between the winners and the losers in sales. How much do words matter? How can what you s…
You might find that prospects are not going to change their position unless they have a sense of urgency. The incumbency position is very strong, and may even consist of continuing to do nothing. Som…
One of the fundamental sales steps that is often missed by organizations is collaborative strategic sales planning. It’s all about engaging your sales team to come up with the key activities required…
Most people call the place that produces revenue “the sales department”, but if you really think about it, selling is the activity that gets you to a result. For that reason Shawn set out to develop …
For a company, selecting software platforms for business operation is a major undertaking. What are the vital questions that must be answered, and what points should be addressed? Host John Golden si…
When Barbara Weaver Smith talks about whale hunting, she’s talking about hunting for those big customers and big deals. It requires a skill set all to itself, with a coordinated, trained team—much li…
Social selling has revolutionized the sales world. It is no secret that the use of social media to engage with buyers and close deals has opened a new world of opportunities for salespeople. However,…
Host John Golden talks to Bruce Wedderburn of Integrity Solutions who has over 20 years of global experience in the sales performance improvement industry building, coaching and directing sales teams…
In the last decade, many things have changed about sales coaching and how to apply it correctly to get useful results. One thing that has mostly stayed the same is that there are lots of methodologie…
Do you know how to open doors in sales? Perhaps you’ve got a good grip on the sales process. You have your elevator pitch, you’ve worked on boosting charisma and conversation skills, and you put in t…
John Golden sits down with Andrew Grant to talk about his book "The Innovation Race: How to Change a Culture to Change the Game". The word “culture” gets thrown around a lot, and companies discuss cu…