SaaS Insider
SaaS Insider is a show about SaaS - business, marketing, and sales. The host, Shira Abel from Hunter & Bard, interviews a new SaaS Insider every week on how they grew their company. We cover the learnings, mistakes, and best practices so you can learn, grow, and scale your SaaS business.
- Update frequency
- every 7 days
- Average duration
- 44 minutes
- Episodes
- 93
- Years Active
- 2016 - 2018
053: Klipfolio on Building Engagement, Content Metrics, and Outsourcing Work
Building an audience isn't simple, especially when most of your sales are done via the website and clicks are critical. Mychell Mollot is a data-driven CMO who focuses on what brings the most bang fo…
052: Zach Barney on Outbound Sales, SDRs, and Incentives
Shira Abel chats with Zach Barney, the Director of Sales Development at Teem on: - Outbound versus inbound sales - How to hire an SDR (and what to look for) - Incentives you can use to motivate your …
051: Dan Hanrahan on Getting Your First Leads, Influencer Marketing, and Referrals
Shira Abel chats with Dan Hanrahan, the founder and CEO of Sigstr on: - How Sigstr tested the market and got their first leads - Things you can do to spread content when you have no money - Sigtr's s…
050: ClearCompany on A-Players, Company Culture, & Rebranding
Shira interviews Colin Kingsbury, the President & Co-Founder of ClearCompany on: - How to build a strong company culture - How to figure out when your culture isn't right - Getting and retaining A-Pl…
049: Naming, Interns and Getting Set Up Right for Sales
Company naming is an art, and Steve Benson takes that, and everything else he does, very seriously - but with a great dose of humor. As the CEO of Badger Maps, he's grown his company through a great …
048: Starting from South Africa
Starting an international startup from South Africa isn't the simplest thing. Geographically you're cut off, the funding environment is harder, and your time zone doesn't work great with the US. Yet …
047: Ad attribution for SaaS B2B - How to do it right
Adam Berke knows high performance marketing. In this episode, Shira Abel and Adam discuss ads, if they work for enterprise sales (hint: yup) and how attribution should work, as opposed to how so many…
046: How Outgrow manages remote teams and uses event marketing and free products to grow
This weeks SaaS Insider Shira talks with Randy Rayess about how he's grown his company with his co-founder from 0 to 25 people located in NYC, India, Boulder, and Los Angeles. This is Randy's second …
045: Interview with Brody Dorland from DivvyHQ
This week Shira talks with Brody Dorland from DivvyHQ, a martech startup located in the heartland. They talk about how DivvyHQ sorted its pricing, how all of its sales come from inbound leads, and ho…
044: Interview with Pierre Lechelle from Startup Friendly
This week Shira interviewed Pierre Lechelle, the owner of an agency that focuses on growth marketing for SaaS startups post seed, pre-A, that aim for SMBs. We talked about CRO, tactics, and Pierre's …
043: Interview with Shaul Weisband of Jifity
This week Shira interviews Shaul from Jifiti on how Jifiti went from a business to consumer product to a business to business platform. How the pivot happened and how business processed had to change…
042: Interview with Ben Nunney from Metalogix
Please rate this podcast. SaaS Insider is a podcast about how to grow, market and sell Software as a Service products. The show has featured a wide range of experts from Elizabeth Yin from 500 Start…
041: Interview with Alexander Theuma of SaaStock
Saastock is a non-vendor conference in Europe about SaaS. Today I talked with Alex Theuma, the founder of SaaStock on what he looks for in a company to be on stage, how he started the SaaScribe SaaSt…
040: Interview with Evgeni Kouris and Taner Akcok of Gamewheel
SaaS Insider is a podcast about growth, marketing and sales in Software as a Service (SaaS) companies. This week is a double feature, with the CEO and CMO of Gamewheel. We talk about gamification, a…
039: Interview with Mads Holmen from Bibblio
Bibblio does internal site recommendations - think Netflix recommendations for content learning sites that have a subscription model. This is something that a lot of companies need, but they are a st…
038: Interview with Hsin-Ju Chuang from Mindtouch
Webinars. So many companies do them, few do them well. Mindtouch has found a winning formula in their Influencer program. Hsin-Ju Chuang discusses webinars and other influencer outreach on today's sh…
037: Interview with Luke Kilpatrick from Atlassian
How does a company even get started with a Developer Program? What's the benefit of having one? This week Shira interviews Luke Kilpatrick from Atlassian on how to start a developer program, what he'…
036: Interview with Julius Narkus, Growth Marketer
Julius and Shira talked about SDRs, Marketing Operations and got into the weeds of process and tools. About Julius Narkus Julius is a B2B growth and demand generation professional. Originally from L…
035: Interview with Zhenya Rozinskiy of Rallyware
If you enjoy SaaS Insider, please rate us. Zhenya from Rallyware is our guest this week. We discuss Rallyware's sales funnel, LDRs SDRs and Sales, the handoffs and what surprised him while testing d…
034: Interview with Jean-Marc Robillard of nGuvu
Jean-Marc is the sole marketer for nGuvu, a gamification platform to engage employees in call centers. That's a very specific market and depending on how easy call center talent is to hire and retain…