Practical Pivots

Stephen shares the story of how Goodr took the eyewear world by storm, explains the meaning behind his title of "Chief Executive Octopus," and talks mentors, activism, and fun.

Profitwell CEO Patrick Campbell explains the two pieces of retention, the biggest reason you're losing customers, and how to communicate price changes.

Wildbit's Head of Marketing Justine Jordan explains why hiring is a marketing problem, what she learned in her latest hiring experiment, and how the company functions with four day workweeks.

Rory Sutherland, Tim Riesterer, Dave Kellogg, David Cancel, Tamsen Webster, Tim Calkins, Philip Kotler, Suneet Bhatt, and Bob Kulhan share psychology-related insights from past episodes.

Jamie explains the new rules of HR around remote work, diversity and belonging, and time off. She also tells the hardest conversation she's had with a CEO. 

Tony shares his journey from poor high school athlete to global workout icon, how the P90X brand came to be, and the home fitness project he's working on now. 

Professor Jacobsen shares her research in feminist economics, the economic principles that marketers should know, and her view of the future of liberal arts as president of Hobart and William Smith C…

Advisor and angel investor Dave explains why marketers need to impose simplicity and breaks down the 2 types of messaging. He also shares career advice, lessons from geophysics, and the importance of…

Ashley gives a better metaphor for content and explains the problem with the funnel marketing framework. She also talks theater, fitness, and why (by her own definition) she doesn't qualify as a thou…

Steve explains what a people-first strategy really means and what it looks like in practice at Verblio. He also shares lessons from the national Ultimate Frisbee championships and his band's first gi…

Crispin explains what product marketers do and how to hire one. He also breaks down the difference between hot and cold markets and advises on multi-product portfolios. 

Aprille explains the problem with hustle culture and what we're *really* doing when we're scrolling online. She also addresses the gender pay gap.

Devin shares what it was like becoming CEO of Animalz during a pandemic and the content challenge she's thinking about now. Also, hear what progress and insanity have in common.

Carol explains why you need to know your personal brand, how to establish executive presence, and how to get more from meetings in a virtual or hybrid world.

Stacey breaks down the 6 factors contributing to the sea of sameness and the 5 competencies marketers need to do better, as well as the major difference between B2B and B2C marketing. 

David shares PR lessons from the Grateful Dead, how the new rules of marketing are continuing to change, and the story behind his latest book Fanocracy.

Melanie shares how a journalism background shaped her marketing, how to create an endless supply of content ideas, and why how-to content is so big right now.

Hear from Ross Simmonds, Kyle Shannon, Andy Raskin, Dave Gerhardt, David Cancel, Nick Dujnic, Kelli Kelley, and Walter Knapp on the role of storytelling in marketing and society.