Pipeline Visionaries
CMOs and demand gen leaders dive head-first into their strategies and tactics for building a pipeline machine.
- Update frequency
- every 7 days
- Average duration
- 41 minutes
- Episodes
- 250
- Years Active
- 2020 - 2025
Globalizing & Localizing Your Brand with Alibaba’s Head of North America B2B Brand and Marketing, Erica Chan
This episode features an interview with Erica Chan. Erica leads Alibaba’s Brand and Customer Insights Team in North America, where she works with over 20,000 sellers and 26 million buyers worldwide.
…
Inception, Flow, & Interruption: Three Pillars of Marketing Glory with Josh Todd, CMO of Mindbody
This episode features an interview with Josh Todd, CMO of Mindbody, the leading technology platform for the wellness industry.
Josh is a two-time CMO with 20 years of strategic and tactical experience…
How an $11B Powerhouse Tackled Pre and Post IPO Marketing with Jim Sinai, SVP of Marketing at Procore
This episode features an interview with Jim Sinai, Senior Vice President of Marketing at Procore Technologies, a global cloud-based construction software company that recently went public at an appro…
Metrics: A CMO's Best & Worst Friend with Jay Lee, CMO of Avalara
This episode features an interview with Jay Lee, CMO at Avalara, a leading provider of tax compliance automation software valued at $13B.
Jay is a two-time CMO with more than 20 years of experience de…
From Employee 11 to $600M in Revenue with Alex Rosemblat, CMO of Datadog
Key Takeaways
- Don’t sweat the numbers, sweat the quality.
- All B2B marketing teams should consider hiring a great demand gen person that knows Google ad words as an early hire.
- To make an event that driv…
Cutting Through the Noise: The Challenge of Marketing to Marketers with Norman Guadagno, CMO of Acoustic
Key Takeaways
- SEM and SEO have to work together.
- You can’t just appeal to the rational side of your audience. You have to also appeal to the emotional side as well.
- People forget how video humanizes mar…
Season 2 Trailer
Season 1 of Demand Gen Visionaries featured luminaries at some of the world’s most innovative companies like Salesforce, Slack, and Google who shared strategies, insights, and ideas for maximizing sa…
Make Sales Easier: The Blueprints of a Marketing Titan with Dave Kellogg, fmr 3x CMO and SVP/GM at Salesforce
Key Takeaways
- Most boards don’t have marketing leaders, but all boards have operators (GMs, CEOs, etc.) and successful ones have an understanding of marketing.
- If trends continue, more and more CMOs wi…
Part 3: Top CMOs Share Their Uncuttable Demand Gen Budget Items for 2021
Every week on Demand Gen Visionaries we sit down with marketing leaders from some of the world’s largest and fastest-growing companies to uncover the demand gen strategies that have been fundamental …
No Silver Bullet: A 3-time CMO’s Approach to Demand Gen with Susan Ganeshan, CMO of Granicus
This episode features an interview with Susan Ganeshan, CMO of Granicus.
Susan is a multiple-time CMO with an impressive 25-year marketing career that includes leadership roles at Clarabridge, newBran…
Owning the SMB Market: $1.3B in ARR with a New Demand Gen Playbook with Jamie Domenici, CMO of LogMeIn
This episode features an interview with Jamie Domenici, CMO of LogMeIn, a pioneer in remote work technology that has become one of the world’s largest SaaS companies.
Prior to LogMeIn, Jamie spent ten…
Five Seconds to Wow Somebody: Two Decades of Demand Gen Secrets with Christelle Flahaux, VP of Marketing at FortressIQ
This episode features an interview with Christelle Flahaux, Vice President of Marketing at FortressIQ, a pioneer in the burgeoning field of process intelligence.
Christelle is a seasoned professional …
Journey to CMO: What I Learned From the World's Greatest SaaS Companies with Naman Khan, CMO of Zeplin
This episode features an interview with Naman Khan, CMO of Zeplin.
Naman is an accomplished marketing leader with experience across B2B and B2C marketing and sales at some of the largest companies in …
Make It Memorable: Secrets from a 20 Year Tech Veteran on Tackling Global Expansion with Dave Dabbah, CMO of CleverTap
This episode features an interview with Dave Dabbah, CMO of CleverTap, the leading AI-powered customer engagement and retention platform.
Dave has been leading high growth marketing teams in Silicon V…
Stay Agile, Stand Out: Accelerating Pipeline to Achieve a $30B Market Cap with Len Fischer, SVP of Demand Gen at Okta
This episode features an interview with Len Fischer, Senior Vice President of Demand Generation at Okta.
Len leads the team responsible for creating and accelerating Okta’s pipeline through campaign m…
A 4-time Tech CMO’s Secrets to Integrated Demand Gen with Lynne Capozzi, CMO of Acquia
This episode features an interview with Lynne Capozzi, CMO of Acquia, the leading cloud platform for building, delivering, and optimizing digital experiences.
Lynne is a multiple-time tech CMO who fir…
Achieving a $4.5B Valuation Through Product-Led Growth with Marie Gassée, VP of Growth at Confluent
This episode features an interview with Marie Gassée, Vice President of Growth at Confluent, the enterprise event streaming platform provider that garnered a $4.5B valuation last year.
Prior to Confl…
How to Fuel Multi-Segment Demand with Esther Flammer, VP of Demand Generation at Conga
This episode features an interview with Esther Flammer, Vice President of Demand Generation and acting CMO of Conga.
Esther is a senior marketing executive with nearly 20 years of B2B and agency expe…
Marrying Creativity and Data to Become a $51B Business with Rachel Thornton, VP of Global Marketing for Amazon Web Services
This episode features an interview with Rachel Thornton, Vice President of Worldwide Marketing for Amazon Web Services, the comprehensive cloud computing platform that powers hundreds of thousands of…
The Uncommon Art of Creating B2B Brand Champions and Super Bowl Ads with Joanie Wang, Director of Marketing at Expensify
This episode features an interview with Joanie Wang, Director of Marketing at Expensify
Since joining in 2014, Joanie has helped grow Expensify into the most recognizable expense management platform i…