Paleo Ad Tech

Kamakshi Sivaramakrishnan is on the product team at Microsoft’s LinkedIn, which acquired her company Drawbridge in 2019. She founded Drawbridge in 2011 and was its well-known CEO for eight years,…

Cory Treffiletti was an ad major at Syracuse and one of the “lucky ones” — as he says — who know what they want to be early on. Moving to NYC, he joined an agency and was given digital planning r…

Paul Bannister started life as an intrepid video gamer who turned his passion for Nintendo into an online publication that — in the early pre-history of 1995 — was one of the first to sell an ad …

Joanna O’Connell is a well-known industry pundit and V.P. Principal Analyst at Forrester, where she covers advertising technology, a field she has graced for more than twenty years. Starting as a…

Joe Zawadzki is CEO of MediaMath, ad tech pioneer and noted investor, mentor and visionary. A floppy-haired, Tesla-driving, intensely affable Harvard grad, he came to NYC in the late ’90s and joi…

Zach Rodgers is the editorial director of the mighty AdExchanger, founded by John Ebbert 12 years ago and still representing the pinnacle of ad tech journalism. In fact, we’re lucky as an industr…

Eric Franchi is tri-state native and son of public school teachers. He made his way to About.com as a hard-charging sales rep during the late-90’s dot com boom, selling digital ads to brands who …

In this brief (10:42) episode, Marty explains how the original DoubleClick ad server technology worked, based on a reading of the original patent, filed in 1996 and granted in 2000.

If you’d l…

Welcome to the second of what we’re calling Paleo Pellets: some occasional, shorter episodes explaining a particular topic. Our first one was on the DoubleClick ad server, and we thought we’d sta…