Paleo Ad Tech

Larry Braitman was co-founder of Flycast, a dot-com-era digital ad network known for its direct-response focus, lower entry costs for advertisers and publishers, relative ease of use and optimiza…

Jay was the founder of a very early ad network called WebConnect, in the second half of 1995, that was notable for taking a then-unusual but prescient stance against the use of third-party cookie…

Jim Jorgensen is a prolific serial entrepreneur and co-founder of a well-known dot-com advertising startup called AllAdvantage. The company paid people to surf the web as part of a multi-level ma…

Shawn is the Founder and CEO of Basis Technologies, aka Centro, and a well-known figure on the ad tech circuit for two decades. He started the company back in 2001 with the vision of being a comp…

Matt worked at the LA-based ad network L90 and then in DRTV before co-founding the pioneering search agency Resolution Media in Chicago in 2003.

Resolution was acquired by Omnicom in 2005, and…

Joseph started in mar-tech at Experian before joining Datalogix in 2012. Working for Eric Roza and based in New York, he was with DLX — as it is known in the industry — through many ups and downs…

Lynda Clarizio is an attorney-turned-ad tech exec who was a leader at AOL for a decade, running its consumer web sites, ad sales and operations, and its Platform-A rollup. She later ran Invision …

Part 2 of an ongoing conversation with Brian O’Kelley, one of the most influential people in the last two decades of ad tech. He led the technology team at Right Media that launched the first rea…

Part 1 of a multi-part conversation with Brian O’Kelley, one of the most influential people in the last two decades of ad tech. He led the technology team at Right Media that launched the first r…

Brian Lesser was a long-time leader at WPP entities such as the Media Innovation Group (MIG), Xaxis and GroupM. He left GroupM in 2017 to join AT&T, ultimately guiding the newly-formed Xandr ad p…

Blagica (blah’-gee-tsa) is a two-decade deep web pioneer and currently Director of Affiliate Marketing at JEB Commerce.

Her journey began when, inspired by her fictional childhood idol Angela …

Ben Barokas is the Co-Founder and CEO at Sourcepoint Technologies, which provides data privacy tools for digital marketers. He launched the company in 2015 after three years as GM of the Global M…

Michael Katz is the co-founder and CEO of mParticle, a pioneering customer data platform (CDP) that launched in 2013. Before that he was founder and president of InterCLICK (hereafter due to caps…

Andrew is the President and CEO of Index Exchange, a supply-side platform based in Toronto. Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager arou…

Nancy is the CEO and founder of MediaWallah, an identity resolution provider she started in 2013 as a way to “give back” to an industry that has been generous to her.

Nancy has been present at…

John was the co-founder with his brother Scott Ferber of the very well-known Baltimore-based ad network eventually called Advertising.com, which began in 1998 and sold to AOL for a reported $435 …

Steve was the Global Head of Analytics at Flashtalking, which acquired his advanced ad measurement company Encore Media Metrics in 2016. Then last July 2021, Mediaocean acquired Flashtalking for …

Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yah…

Bill Urshel was CEO and co-founder of Ad:ECN, an early ad exchange started in 2003 and acquired by Microsoft on the same day it acquired aQuantive, Razorfish and Atlas in 2007. Bill’s partner and…

Bill Wise is co-founder and CEO of Mediaocean — and a man who was at ground zero for pretty much the entire arc of ad tech.

His picaresque journey begins in the mid-90’s in NYC when he left ac…