Paleo Ad Tech

Rex founded Marketing Evolution in 2000 to build on the cross-channel measurement and audience insight techniques he started to develop as a young researcher at Yankelovich and Wired in the mid-1…

Manu was the co-founder and CEO of Visual IQ from 2006 to its sale to Nielsen in 2017. Visual IQ was a pioneer and dominant player in the space of multi-touch attribution (MTA), which is the appl…

Jeremy Ring was the first on-staff salesperson at Yahoo!, joining just before the IPO in 1996. He entered the Yahoo! rocket very early and rode it through its rise and rise until shortly after th…

Tolman is a long-time investment banker and advisor to luminaries in the ad tech, media and data-driven enterprise world. He’s the man who sold the mighty AdExchanger to Access Intelligence in 20…

David Shen was employee #17 at Yahoo!, hired by founders and Stanford classmates Jerry Yang and David Filo to shepherd the user experience — and eventually the ad experience — for the pioneering …

Michael was one of the co-founders of Invite Media in 2007, with college classmates at the University of Pennsylvania. He and co-founders Nat Turner and Zach Weinberg met in an entrepreneur’s clu…

Mark Zagorski is a tenured ad tech CEO, having led eXelate (acquired by Nielsen), Telaria (later Magnite) and currently DoubleVerify. But more than that, he’s a true ad tech O.G., joining pioneer…

Ari is the co-founder, along with Eric Berry and Shaun Zacharia, of TripleLift, a programmatic ad platform that helps advertisers and publishers to do native advertising. And native of course is …

Scott McCorkle was a long-time leader and visionary at ExactTarget, a pioneering ESP and mar-tech hub that was acquired by the mighty Salesforce in 2012. He’s currently the CEO and co-founder at …

Kevin Ryan was part of the trio that led DoubleClick from its inception in the mid-1990s through its traumatic post-crash chapter and back toward health and the sale to private equity in 2005 — t…

Steven Comfort started life — as so many ad tech pioneers did — as a media planner and buyer in NYC for agencies such as DMB&B and Messner Vetere. Inspired by his grandfather, who founded his own…

David Carlick was a key player in the early years of DoubleClick and lead the Silicon Valley office of the legendary B2B agency Poppe Tyson, which did so much to bring ads to the nascent internet…

David Moore is the CEO of Britepool, an advertising identity management and resolution company developing an alternative ID for publishers. An affable Midwestern dealmaker, he moved east to join …

We’re honored to be joined by the legendary Lou Montulli this week. Some of you hard-bitten ad tech types may not be as familiar with Lou’s legacy as you are with some others’ – but we’d argue he…

Dave Morgan is the CEO and founder of Simulmedia, which provides a scaled ad targeting platform for TV and video games. He’s from the great state of Pennsylvania and is the first former lawyer we…

Kevin O’Connor is the co-founder with Dwight Merriman of DoubleClick in 1995 and was its CEO until he resigned in 2001, moved to California and focused on family life and venture capital. He’s cu…

Auren Hoffman (@auren) grew up in Westchester County, New York [coincidentally, home of #PaleoAdTech co-host @martykihn] and is currently CEO of SafeGraph, a location data provider. He’s well-kno…

Chris O’Hara is V.P. of Global Product Marketing at Salesforce, focusing on the data and identity suite of products including Audience Studio (a DMP) and the Salesforce CDP. A well-known speaker,…

Beth Wallace was introduced to the listeners of Paleo Ad Tech during our Joe Zawadzki episode where the founder of MediaMath mentioned his experience in the early 2000’s with his graciously deman…

Ratko Vidakovic grew up in Toronto dreaming of running big Internet servers — i.e., being in I.T., on a grand scale. As a teenager in the ’90s his dream came true, and he found himself doing tech…