Often Imitated: CX Stories from History

Sunset Boulevard is considered to be one of the best movies of all time. But it was almost an abject failure. What ended up being a saving grace to the creators Billy Wilder and Charles Bracket was g…

The cupholder is an often-overlooked feature of a vehicle. But what else will willingly hold a drink, your phone, garbage, a perfectly-sized burrito, or your wallet? That’s right, your local cupholde…

Baseball has been at the heart of American culture for almost 150 years. Giving us icons like Jackie Robinson, Babe Ruth, and most importantly, Benny “The Jet” Rodriguez. But behind the bravado of me…

We all love a guilty pleasure. From reality TV to Britney Spears to a 1am trip to your favorite fast food restaurant. Maybe you enjoy all three of those! There’s nothing wrong with that and here at O…

His Airness. Mike. MJ. All names that represent the GOAT himself: Michael Jordan. When he rocked the now infamous Air Jordans in the 1985 Slam Dunk Contest, he changed the shoe game forever. His snea…

Few rooms offer more emotional support than the modern bathroom. Bad date? Excuse yourself to the restroom. Need to make friends with other people in your college dorm? Funny enough, bathroom. Went a…

Maybe you’ve noticed a common thread in every elevator you’ve ridden. They often seem to have a single name branded on the inside: Otis. Now, maybe you weren’t a child fixated on elevators and your c…

The Space Race was a time of exciting development in science and technology. Did Neil and Buzz actually land on the moon? Who are we to say? (Kidding!) But what we do know is that the push to leave E…

Arrested Development. Zoey’s Extraordinary Playlist. Firefly. What do these three shows have in common? Well, for starters, people apparently are pretty fed up with hearing correct opinions on how su…

When Peter Roget was faced with tragedy he did what all of us hope to do—he turned it into triumph. When life gave him lemons he didn’t just make lemonade. Instead, he invented a water filtration sys…

Left-handed people have spent their lives adapting to a right-handed world. Some were forced to switch to their right hands others were cursed with a life of uncomfortable scissors and smudged writin…

The phrase “return to work” sparks up a lot of emotions these days. We’ve all grown accustomed to pets on video calls, taking meetings in pajamas, and rogue child interruption. Giving that up to go b…

Humans have cared for dogs for over 30,000 years. Are puppies universally the best? Is Caspian Studios staunchly positioned as “dogs are better than cats”? Yes, to both. But it wasn’t until the 1920s…

It’s Friday night, the work week is over, and you’re looking to unwind. Do you want to be the type of person who orders whiskey? Sure. But at the end of the day nothing will get you in the party mood…

When it comes to buying a new computer, there’s a checklist we use to see if it’ll work for us. We think about all the different components that come together to build the final product and figure ou…

When it comes to focus groups—we’ve seen it all. From testing out yogurts to reacting to political campaigns, focus groups come in all shapes and sizes. However, they weren’t always the bastion of a …

We’ve all had moments where we’ve been a little too obsessed with a movie, celebrity, or sports team. A moment when we take a step back and go “wait…did I really think dressing up like Hannah Montana…

Santa Claus stops by the studio to share his best advice for a successful CX (Christmas Experience). Have a great holiday season, and we’ll see you in the new year!

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Does your dog lose its mind when Saturday morning rolls around and you start vacuuming your home? Is your cat in an endless power struggle with your Roomba? Well, turns out you have two people to bla…

Before 1959, little girls played with baby dolls to prepare them for motherhood and caregiving. But Ruth Handler knew girls needed a doll that could challenge their imaginations to dream bigger. And …