Neil Wilkins Podcast

Case studies, testimonials and recommendations are all about one thing... advocacy marketing. 

Advocacy Marketing plan (Inspired by Paul Rand, author of Harnessing the Power of Word of Mouth)  

1. Un…

How can we get more from less? More value from less time, more sales from less selling, more enjoyment from simply doing less with less stuff?  

Neil Wilkins talks about how he has fine-tuned his pro…

Neil Wilkins talks to relationships and communication expert Sabina Rademacher about how we can make decisions through love not fear, to reframe our lives.

Sabina has extensive experience in empoweri…

Neil Wilkins talks to marketing sustainability specialist Nigel Clark about the challenges of marketing sustainability in today's world.

Is it a concept to tough to tackle? Why do marketers shy away …

“Event marketing is planning, organizing, and executing an event for the purpose of promoting a brand, product, or service.” Hubspot  

Neil Wilkins takes us on a best practice tips ride through the w…

Neil Wilkins discusses the importance of personal ethics and responsibility in establishing yourself as a true professional in your work and career development. Apologies for the poor audio quality o…

Neil Wilkins and James George, Strategic Advisor at PYXERA Global, discuss all things circular economy and many of the challenges and opportunities of becoming a circular business. 

"We are too busy …

Neil Wilkins talks to UK MD of Marketing at Hays Group, Clare Kemsley, to find out what is keeping marketers and employers awake in 2022. Clare explains the findings of recent research studies that H…

Neil Wilkins talks to Cambridge Marketing College's CEO, Kiran Kapur, about what it's like being a CEO. Kiran began her career as a Marketing Assistant and has worked her way through various roles an…

Neil Wilkins shares his thoughts and observations of the key marketing challenges, issues and opportunities from the CIM Sustainability Summit 2022.

Key topics discussed included circular economy, co…

If you are a marketer, digital specialist or content producer, here's a fun little game to play with the extended marketing mix. 

From the 12, or is it 13, it could be 14, no it's 15, Ps in the furth…

Marketing will never be the same again, when third-party cookies are removed from browsers in 2023.

As a marketer, this will threaten your advertising and communications profile and the options you h…

One of the toughest things in marketing is to create a real Unique Sales Proposition (USP) that's accurate, engaging, energising and true.

Often we compromise, say things that push the truth and most…

Neil Wilkins talks to Jess Woodsford, Founder and Co-Director of Inclusive Futures, a not-for-profit organisation empowering students from under-represented groups and backgrounds, to pursue the futu…

Neil Wilkins explores video in marketing, with film maker and video agency owner, Andrew Heathcote. 

Neil and Andrew discuss long-form and short-form video, why patience is important, how to create w…

Neil Wilkins talks about his 10 year journey, founding, managing and growing CLIC24, Europe's only charity 24hour mountain bike event.

Neil describes the event management skills he learned including:

Neil Wilkins shares reasons to run a pilot campaign before going all in on the full project.

Neil explores the steps you can take to keep the quality high and the evidence accurate and relevant for s…

Brian Tracy tells us to Eat That Frog (complete the toughest, most unpleasant task of the day first) and Chase Jarvis says to create something at the start of the day before falling into everyone els…

Let me share with you a snippet of a marketing workshop in which I was asked to describe how to run a pilot campaign before going all in on the full project.

There are some steps you can take to keep…