Neil Wilkins Podcast

Headlines and Subject Lines

“We all need to attract our audience into our content. We might call this session 'hooky headlines' as we attempt to cut through the noise and entice our audience into our…

“If you thought planning marketing, events, product launches, campaigns and digital is the same every year, you couldn’t be more wrong. Marketing Plans in 2023 have more opportunity to gain growth, e…

Neil Wilkins discusses values and purpose with Iyas AlQasem, Managing Partner at Beyond the Quarter, the consultancy for scaling purpose-led companies. 

Iyas is also Host of Karmic Capitalist podcast…

Neil Wilkins is joined in this episode by ex Coca Cola sustainability lead and Head of Sustainability at award winning printer Seacourt, Jake Backus, to discuss communicating sustainability.  

Key Mo…

Developing Responsible Citizens

“Accountability for the success of the human race on an ecologically challenged planet, begins and ends with ourselves, as individuals.”

How can I take an active part …

Neil Wilkins describes the value and importance of creating and using a suite of both strategic and tactical Key Performance Indicators (KPIs) in your marketing, projects and campaigns.  

This webina…

Neil Wilkins discusses how to find mindfulness within music with Shakuhachi musician Adrian Freedman. 

As Adrian explains, there are many ways to experience music and the Buddhist traditions encourag…

Neil Wilkins talks about his mindfulness journey and many of the people, teachers and techniques he has encountered and learned from.  

Neil says, "Is it yoga? Is it meditation? Is it being Zen? Yes,…

In a follow-on episode from a mid-lockdown conversation about circular business, Neil Wilkins reconnects with sustainability expert Emma Burlow, to discuss the state of sustainability at the end of 2…

Is it safe to use humour in marketing? In this episode of the Neil Wilkins Podcast, Neil talks to David McGee about his time spent in communications in Afghanistan and his PhD work exploring the use …

Google's Universal Analytics will be made redundant by 1 July 2023, to be replaced by the currently available Google Analytics 4 (GA4).

GA4 offers a tighter set of measurements and reporting, based a…

In this webinar recording, Neil Wilkins says, “Let’s focus on integrated campaign planning, prioritisation of marketing channels, content and media choice and how best to present and share your integ…

Sometimes entrepreneurs figure out how to create a strong commercial business start-up combined with excellent sustainability credentials and value at the core.

In this conversation between Neil Wilk…

Think you know about dyslexia? You may want to listen to Julian Berridge, as he talks to Neil Wilkins about how half of 8 is 3, how dyslexic people at NASA are some of the best rocket scientists and …

In this sustainability podcast episode, Neil Wilkins discusses with Natacha Wilson, Founder and Director of Cambridge Insights, the role of research and innovation in shaping our future.  

The conver…

Neil Wilkins explores traditional copywriting best practice as well as new digital content writing skills in this masterclass for Cambridge Marketing College.  

Neil suggests “Copy must hook, fuel in…

Beginning with a journey to support empowering women, this enthralling interview with Alison Theaker, explores her PhD research into women entrepreneurs and the potentially positive impact that menop…

What can we all learn from best practice professional services marketing?  

If we learn about marketing intangible services, maximising the value of our key people, creating signature content and imp…