Neil Wilkins Podcast

How to blog and keep blogging can be a big challenge for everyone placing their blog at the heart of their content strategy. Advertising and traditional methods of getting and sustaining the attentio…

Innovate and Leave a Legacy. In the last episode of the series, Neil Wilkins shares the importance of innovation and leaving a legacy in strategic digital marketing and social media planning. The Dig…

How to make better decisions in business : In this podcast, Neil Wilkins shares tips and tools for turning information into intelligence to inform better decision making in your business. In this Epi…

Personal Branding Podcast is part 1 of a short series of interviews with friends and colleagues who are also on a journey of understanding how their personal brand forms part of the services they off…

Listening and learning from your digital marketing and social media performance is key to continuous improvement and maximising the value from your social network and website. In this Episode 10 of t…

Neil Wilkins explains the three different types of digital media and how to balance them in your digital campaigns for events, new product launches and when you are looking to break into a new market…

In episode 8 of the Digital 2018 Live series, Neil Wilkins shares some ideas about how to position your social networking in your business for best value. Sometimes it’s about being reactive as well …

Neil warns about the perils of ignoring the surge of new generation decision makers and consumers. Millennials who are looking for products, services and employers who resonate with their personal va…

In this Episode 7 of the Digital 2018 Live series of Podcasts, Neil Wilkins shares the current best practice in creating website focus and content that not only brings more the right visitors to your…

If you haven’t yet plotted both a Proactive and a Reactive Customer Journey for your business you could be missing a wealth of sales and profits. The likelihood is that right now, you probably don’t …

In this podcast episode, Neil Wilkins talks us through the digital marketing Rule of Thirds, the importance of becoming current, relevant and informed, in the eyes of the target customer and the four…

How to Plot Your Customer Journey is the 5th episode in the Digital 2018 Live podcast series by Neil Wilkins, taking us step by step through the stages of planning you need to ensure your customers’ …

A personal vision can differentiate you from others, help you to cut through the noise of everyday life, help secure that ideal next role in your career journey and give you purpose and direction, ea…

Impact is defined as “having a marked effect or influence on someone” (verb). As a noun it is often said to be “the action of one object coming forcibly into contact with another.” (noun). Whichever …

I often see people too daunted by the wall of data to use Google Analytics with confidence. For this reason I have decided to summarise the key things to look for to help you to understand, at a begi…

In Episode 4 of the Digital 2018 Live podcast series, I talk you through the importance of customer personas. Personas takes your marketing way beyond the bland ‘customer segmentation’ and ‘demograph…

Creating the Ultimate Digital Marketing Strategy is not quite as difficult as it might seem. In this 3rd episode in the Digital 2018 Live podcast series, Neil Wilkins describes what think about in pr…

We all get so caught up in the obsession to attract and gain new customers that sometimes we lose sight of the prize; The profit we can secure when we manage our sales funnel at a forensic level. Ask…

In this second episode of the Digital 2018 Live iTunes Podcast Series, Neil Wilkins talks about the top 3 market trends that all marketers, digital marketers, business developers, business owners and…

Episode 1 of Digital 2018 Live, the 12 episode podcast series by Neil Wilkins that helps you to define, create and deliver effective digital marketing and social media activities for optimum value to…