Money Lab
The Money Lab Podcast with Matt Giovanisci is a lo-fi show where Matt shares his real-world experiences running a successful online education business. With over 20 years of experience building Swim University from the ground up, Matt talks through his strategies, personal insights, and tactics for online entrepreneurs looking to create profitable lifestyle businesses. Each solo episode dives deep into content creation, email marketing, product development, and productivity, backed by his own successes and failures.
- Update frequency
- every day
- Average duration
- 43 minutes
- Episodes
- 579
- Years Active
- 2018 - 2025
Short vs Long-Term Thinking: What Kills Growth and Causes Stagnation
Everything thinks one way. We need to think the other way.
Making Money Made Easy
Just be open. You can’t make money if you’re not open. You can’t make money if you make it hard for people to give it to you. Don’t just be open; look open. Showcase your offers. Tell people you exis…
Building The Ideal Video Studio
This is the second update to my video studio. Here's everything I did to improve it.
Everything Is Falling Apart
Authority Hackers shut down their course. Brew Tubers stopped publishing. Nobody is sure of anything. TikTok? Picking the right thing to focus on. The rise of AI and the fall of Google. What’s next?
It’s Never Been Easier to Succeed Because Everyone Sucks
When I scroll through social media, all I see is bad content. This tells me it's easy to succeed if you analyze what NOT to do.
Brainstorming Helpful Content Ideas
I think the title speaks for itself here.
Traffic Down, Revenue...Up?
This is the case of traffic vs influence. You don't need direct traffic to grow your business. You need to influence. We live in a zero-click internet world. Why worry about traffic when you could ke…
This Podcast Is Failing to Grow (And That's Fine)
Is it, though? We started 2025 with an average of 150 subscribers, and we're down to 125 now. What does this mean for the future of this show?
My Social Media Experiment Update
I've been posting daily content across all social media platforms and here's how it performed.
Should I Create "Slop" Content?
These are popular in the commentary and YouTube drama spaces. It's basically a secondary channel for live, casual, and unscripted content that is mainly used for keeping an existing audience engaged …
I Officially Stopped Selling White Labeled Products
Yup. Here's what happened and what I would have done differently.
How to Write Copy When You Suck At It (A Complete Guide)
This is for someone competent in their domain but has no experience in marketing or selling. Here's the advice I would give them on copywriting.
I Created 301 Reels and Here’s What I Learned
Let's discuss the time investment vs. return analysis, starting small, templates, and what I would do differently going forward.
Promote In Public, Sell In Secret
I hope the title speaks for itself. But if not, it's about selling via email.
My SOP for Selling Self-Published Books
Here's my standard operating procedure for handling lost shipments, damaged books, customer refunds, and compensation options (full refunds, replacements, digital copies, etc.).
How Staying Top Of Mind is Growing My Business (And Life)
This is my new marketing strategy. It's dead simple. But it's hard to pull off. Here's my process...
The Importance of Originality and Developing Taste
Is true originality possible? How can content stand out in crowded markets? How do we develop unique approaches rather than copying others? When is pursuing originality worth the investment?
How I Publish More Content
"Publishing should be about the benefit it provides for the consumer (not the benefit it provides for you). If you have that mindset, you're much more likely to create something that succeeds because…