Money Lab
The Money Lab Podcast with Matt Giovanisci is a lo-fi show where Matt shares his real-world experiences running a successful online education business. With over 20 years of experience building Swim University from the ground up, Matt talks through his strategies, personal insights, and tactics for online entrepreneurs looking to create profitable lifestyle businesses. Each solo episode dives deep into content creation, email marketing, product development, and productivity, backed by his own successes and failures.
- Update frequency
- every day
- Average duration
- 43 minutes
- Episodes
- 579
- Years Active
- 2018 - 2025
Should I Create AI-Generated Software?
My thoughts on courses teaching you how to Build Your Own Software with AI. Is this a scam specifically? And, are these types of products a scam in general?
My Daily Promotional Tasks
I talk about 4 things I do every weekday to promote my products to make sales.
NO MORE DISCOUNTING!
I decided to stop discounting all my products as a marketing tactic. Here's what I'm doing instead...
How I Monetize My Newsletter
I dive into my strategies for turning my newsletter into a revenue stream, sharing hard-earned insights on creating value without compromising the trust of my audience.
Sharing Business Thoughts From My Private Journal
Here is a list of ideas from my notes app to improve parts of my business.
Crafting A Designed Email In 11 Minutes
I built a system that lets me create a designed email fast. Let me walk you through it...
How to Get Out of Your Own Way
Stop overthinking. Start making MORE content. Here's my strategy...
Brainstorming Better Social Media Posts
I know I can come up with some good ideas on how to reach my audience without looking like a bunch of ads.
Developing a Facebook Posting Schedule
Let's brainstorm a schedule for creating more unique posts on Facebook to increase brand awareness.
How to NOT Tank Your Business
One of my favorite local businesses closed down abruptly and I want to discuss why and how to avoid this in my own business.
The Long Game of Brand Building (with MVS)
Discussing the strategic approach to building a lasting brand in a niche market, using Swim University's 18-year journey as a case study.
My 6 Principles of Website Design
Here are my key rules/principles in web design...
- Color Choices
- Color Hierarchy
- Font Choices (Family and Size)
- Mobile-First
- Navigation Simplicity
- Make It About THEM— Not you.
Designing My Home to Sell and Ship Books
I turned an empty room in my home into a shipping bay for my book business.
Try This Before Making Your Next Piece of Content
Pre-production is more important than post production.
- Write a script (even if you don’t say it verbatim).
- Make it shorter.
- Make it so a 4th grader can understand.
- Test for resonance.
- Listen to the repeat…
Starting a YouTube Channel From Scratch as a Beginner
What would I do if I were starting from zero as a YouTuber in 2025? No equipment experience, making thumbnails, camera experience, knowledge of editing videos, and so on. What software and pieces of …
The Only 5 Emails You Need for a Successful Sale
A deep dive into my proven email sequence for sales campaigns and why each message serves a specific purpose.
- Teaser email (optional): Sent in advance of the sale, a teaser email can generate exciteme…
How I Could Have Scaled Revenue Faster
Given what you know now that you didn't when you started, do you think you could have grown Swim University's revenue faster? If not, why? If so, how?
The $10,000 Marketing Mistake I Never Talk About
A candid look at a major marketing initiative that failed and the expensive lessons learned.
- Facebook advertising with zero tracking
- Paying for backlink service
- Hiring too many writers and it not paying…
Thoughts on Selling Products to Businesses (B2B)
Have you thought about that for your own company? Do you just consider a percentage for every person who’s trained? or one price to train 100 people for instance?