Maximize Your Influence

A poll with your prospects found that Trust is at an all-time low.  Their default setting is not to trust you.  In fact, only 12 percent of the prospects trusted their persuaders, while 88 percent of…

Our task is not only to realize humor’s profound influence but also to develop the necessary skills to use it powerfully and ethically. As you become more and more skilled at incorporating humor into…

Most people don’t address why it is taking so long to achieve their goals or find their success.  The first step is always self-discipline. When we hear the word self-discipline or willpower, we tend…

Optimistic persuaders outpersuade pessimistic persuaders every time. Not only is optimism essential to influencing others, but is also a critical for success in life. Optimism is more than a positive…

How did you learn what you know about money? You likely picked it up, a piece here, a tip there. 

You absorbed attitudes from your parents and from the media. You absorbed the examples of friends. Yo…

By adding Expectations to your persuasive toolbox, you can change your audience's expectations of you—and their expectation of buying your product, service, or idea—and you will be infinitely more pe…

When you become a great Persuader, you will learn to love objections. You will understand that when people voice their objections, it indicates interest and shows that they are paying attention to wh…

Life is change; persuasion is change. As a Persuader, you must be able to create and motivate change. Understanding human nature is knowing that most people will resist change and burrow into their c…

Persuaders know emotion will override logic every time.  I will assume here (I know I shouldn’t do that) that you can form a logical argument.  Reading emotions and your emotional intelligence is the…

A great persuader can connect with anyone in thirty seconds or less. First impressions take only seconds to form, but they last a lifetime. This is a critical skill to develop because the cement drie…

All things being equal, people will do business with, and refer business to, those people they know, like, and trust.

People choose healthier food when with outsiders for fear of being negatively ju…

What are you doing that turn people off, and cause them to run?  

Want to take a deeper dive into the …

Join me for this week’s podcast on Shut-Up And Sell: No More Data Dump. 

During this podcast, I will reveal how to know when it is time to ask for their business. 

What do you look for in their body …

As a persuader, you need to help your audience be one step closer to taking action. As a Power Persuader, your goal is to decrease the distance someone has to go to reach your objective. Your task is…

Join me for this week’s podcast cast on Negotiation Techniques, Tactics, Tips, and Psychological Tricks With Marshall Wilkinson. 

Marshall has negotiated over 2 billion dollars in contracts.  We will…

What are you doing that causes your prospect to feel – This does not feel right?  Maybe what you are doing causes them to think – I need to think about this because something is not quite right.  Wha…

Do you repel people?  Most people say no.  Although most of us do things that repel people.  You have met people that just rubbed you the wrong way.  They repelled you, you did not like them, and you…