Maximize Your Influence

Nobody has a perfect self esteem.  We all have insecurities in ceratin areas of our life. The same is true for your prospects.  Raise a prospects self esteem and you'll catapult your chances of persu…

Did you know that the noise of an aircraft engine can cause you to crave different foods?  A recent study by Cornell University makes some compelling links between decibel level and food cravings.  K…

Is optimism overrated?  A recent study from the University of Utah thinks so.  Kurt and Steve discuss the study and what it means for persuaders.

Some of us are better negotiators than others.  Some …

Do you know somebody who is always blaming other people for their problems?  Is it you?  The fact is, we all do it.  And sometimes we're right.  A recent article, however, shows why blaming others is…

It's always helpful to learn more about what successful people do in their daily lives.  In this episode, Kurt and Steve highlight three key lessons we can learn form succeessful people. 

For this we…

After discussing Kurt's recent trip to Las Vegas, Kurt and Steve discuss an article that may be helpful if you've been to Vegas recently: "Are White Lies Good For Relationships?"  You'll be surprised…

Have you ever witnessed an animal "sniff" another animal and thought "wow I'm so glad I'm human?"  A recent study shows that you might rely on smelling other humans.  Check out the study here.

On thi…

Do you rely on email marketing to generate leads?  What about telephone prospecting?  As it turns out, there are specific times of day and the week that are more effective...and it's not quite what y…

They've talked about it a lot on Maximize Your Influence, but on this episode Kurt and Steve discuss a recent article entitled "10 Body Signs Somebody Is Lying To You."  They discuss the merits of th…

A recent study published by Psych Central discusses how to make new habits stick.  The article goes over a variety of techniques that will dramatically increase your chances of implementing new habit…

Have you ever given a presentation and had a tough time connecting with the audience?  Some audiences are just difficult.  Other audiences can be connected with if you know some basic pointers.  For …

Have you ever encountered a prospect who had a skewed view of what they should pay for your product?  Would you like to have more control about what your prospects think your product is worth?  Tune …

On this episode, Kurt and Steve continue in giving you the "cheat sheet" for the Persuasion IQ test.  You can find the persuasion IQ test by visiting www.maximizeyourinfluence.com and clicking "Persu…

We've all heard of the sterotypical "fast talker."  They come across as too slick and like they're up to something, right?

On this episode, Kurt and Steve discuss what the most persuasive rate of spe…

With Valentines now over with, you likely know where you stand with your significant other.  However, Kurt and Steve still find it fit to bring up a recent study that shows how you can tell if somebo…

Do you know people who are ALWAYS late, no matter what?  Do you find yourself telling these people earlier times in an effort to get them to unintentionally show up?  A recent article in the Wall Str…

Have you checked out www.universityofpersuasion.com yet?  Did you know that you can enroll in our 52 week persuasion course for as little as $7 a month? 

Shameless plug over.  On this week's episode,…

Welcome to episode 74 of Maximize Your Influence!  On this episode, Kurt and Steve roll out an interesting article published in the Economist.  More and more, governments and intelligence agencies ar…

Have you ever met the kind of person who is always stressed, has a negative attitude, and who nobody wants to be around?  Oftentimes we later hear these people have major health problems down the roa…

On this week's episode, Kurt and Steve lead off with the "Geeky Article Moment" as well as some banter about food, NFL playoffs, and seagulls eating hotdogs.  Yep.  It happened.

A restaurant in Pitts…