Maximize Your Influence

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In persuasion and influence, it is the little things that can make a big difference.  For example, does icing the kicker in football work? – You will be surprised.  Does planting a …

Why Do 80% of New Products Fail?

Why do new products suffer from such a high failure rate?

Even multi-billion dollar companies agonize over product failures. What is going on? It comes down to either…

This was the most popular episode of 2018.

Listen and tell me if you agree….

 Most persuader’s don’t understand feature – benefit or emotion vs logic.  They thro…

On this episode you will learn:

-Secrets to good copywriting

-How to attract more customers on the internet

-The missing piece to your call to action

You only have 3-5 seconds to attract customers on…

This week’s podcast is going to talk about 2 important things to increase your influence. 

1. How can you learn to write compelling copy that can influence anyone?  This could be writing an email or ma…

Intuition is a big part of your future success.  Intuition helps you read and understand people.  It comes in an instant and we have to be ready to act simultaneously.  Some call it a hunch, gut reac…

Are you magnetic? Are people drawn to you? People who know where they are going are able captivate, are passionate and are charismatic. You can tell when you meet them and when they enter a room. Peo…

Do you have that chemistry?  Do you feel charismatic?  Do you radiate optimism?  It is no secret that the majority of the wealthy and successful business executives attribute their success to their o…

Can your prospect sense your fear?  Are you sure?  Confidence is a trait that increases charisma, influence and attracts people to you.  People love to follow and be influenced by others, when there …

Power increases your charisma and ability to influence.  When we have certain forms of power, that power increases our perceived charisma and increases our ability to influence.  When we have legitim…

One element that increases your presence, charm and likability…..Is humor.  Great persuaders naturally develop rapport while using humor.  It is very unlikely that your audience will feel angry, depr…

Do you have Presence?  Are you able captivate your audience or prospect?  You can tell when you meet a charismatic personal and when they enter a room.  People are drawn to them because deep down peo…

Touch can help you influence and connect with people.  Touch can be a very effective psychological technique.  Subconsciously, most of us like to be touched; it makes us feel appreciated and builds r…

We have all had the experience of feeling an instant connection or bond with someone after just a few seconds of being in their presence. This is the Law of Connectivity. On the flip side we have all…

We’ve all been told, “Never judge a book by its cover.” Yeah, right. Everyone is judging everyone else. Intentionally or not, people are constantly judging and categorizing others, compartmentalizing…

Why is it so easy to lose at a casino?  Why do they know about human nature that you don’t?  It is all about the subconscious triggers.

 In his book Triggers, best-selling author Joseph Sugarman reve…

Want to negotiation tips from a FBI hostage negotiator?  What negotiation tools are working?  Which tools lost the value? Listen to this interview with Chris Voss.

Meet Chris:

Prior to 2008, Chris wa…

How do you get a raise?  How do you strategically negotiate a raise to earn what you are worth?  Or is it better to persuade?  What is the difference between the two?  Persuasion occurs when your ide…

Of all the tools in your persuasion toolbox, questioning is probably the one most often used by Power Persuaders. Questions are used in the persuasion process to create mental involvement, to guide t…

 What is NLP?

Neuro-linguistic programming, or “NLP” as it is called today, is a very interesting science. NLP was first developed by UC Santa Cruz professor John Grinder and graduate student Richard…