MarTech Podcast ™ // Marketing + Technology = Business Growth
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
- Update frequency
- every day
- Average duration
- 17 minutes
- Episodes
- 2313
- Years Active
- 2018 - 2025
How To Operationalize Marketing Technology Using Agile Approaches
Operationalize your martech stack with agile principles for maximum value with Greg Kihlström from The Agile Brand.
00:18:49 |
Mon 23 Jun 2025
Who gets fired first when AI Agents become a reality?
Prepare for AI's impact on advertising roles as technology reshapes the industry with Kevan Yalowitz from Accenture.
00:04:53 |
Fri 20 Jun 2025
ChatGPT, Claude, and Gemini enter a cage match...
Explore how AI is reshaping advertising's competitive landscape with Kevan Yalowitz from Accenture.
00:05:54 |
Thu 19 Jun 2025
How will Agentic architecture change how software is sold?
Understand how agentic AI is transforming software pricing models with Kevan Yalowitz from Accenture.
00:03:43 |
Tue 17 Jun 2025
The $750 billion AI advertising opportunity
Explore the $750 billion AI advertising revolution transforming creative production with Kevan Yalowitz from Accenture.
00:21:44 |
Mon 16 Jun 2025
ABM for B2C: Marketing Genius or Complete Waste of Time?
Explore why ABM for B2C might be a marketing misnomer with Nadia Davis from CaliberMind.
00:04:06 |
Fri 13 Jun 2025
Should Your CMO Report to Sales? (SaaS Org Chart Debate)
Debate whether your CMO should report to sales in SaaS organizations with Nadia Davis from CaliberMind.
00:03:39 |
Thu 12 Jun 2025
The five most important TLA's for B2B marketers today
Transform failing ABM programs into revenue machines with Nadia Davis from CaliberMind.
00:02:46 |
Wed 11 Jun 2025
When will AI be able to execute an end-to-end ABM campaign?
Explore the timeline for AI-powered end-to-end ABM campaigns with Nadia Davis from CaliberMind.
00:03:16 |
Tue 10 Jun 2025
Why ABM Strategies Often Fall Short And How To Fix Them
Transform failing ABM programs into revenue-generating engines with Nadia Davis from CaliberMind.
00:22:47 |
Mon 09 Jun 2025
AI Hype Cycle: Peak or Just Beginning?
Navigate the reality behind AI marketing hype with Tom Chavez from super{set}
00:05:01 |
Fri 06 Jun 2025
Red Flags Every Marketer Should Know
Separate AI hype from reality in marketing technology with Tom Chavez from SuperSet.
00:07:16 |
Thu 05 Jun 2025
First-Party vs. Synthetic Audiences
Navigate the balance between first-party data collection and synthetic audience generation with Tom Chavez from SuperSet.
00:04:11 |
Wed 04 Jun 2025
Big AI Platforms vs. Specialized Tools
Navigate the AI landscape beyond big platforms to specialized tools with Tom Chavez from SuperSet.
00:03:56 |
Tue 03 Jun 2025
How AI orchestration will shape the next wave of software innovation
Separate AI hype from real innovation to drive practical marketing results with Tom Chavez from SuperSet.
00:25:46 |
Mon 02 Jun 2025
AI-Led Social: Going from listening to interaction (copy) (copy) (copy)
Benjamin Shapiro and Matthew McGrory, Co-founder and CEO of Arwen AI, tackle a strategic question facing modern marketers: when launching an AI-powered social media strategy, should brands prioritize…
00:05:32 |
Fri 30 May 2025
Customer engagement metrics or brand visibility KPIs?
Host Benjamin Shapiro and guest Matthew McGrory, Co-founder and CEO of Arwen AI, debate a fundamental marketing dilemma: should brands prioritize customer engagement metrics or brand visibility KPIs …
00:05:07 |
Thu 29 May 2025
How many social media channels can you name in one minute?
Matthew McGrory, Co-founder and CEO of Arwen AI, to a playful rapid-fire round: name as many social media platforms as possible in 30 seconds
00:03:24 |
Wed 28 May 2025
2025 social media landscape for brands trying to implement AI
host Benjamin Shapiro is joined by Matthew McGrory, Co-founder and CEO of Arwen AI, to break down the rapidly evolving role of artificial intelligence in social media marketing.
00:05:05 |
Tue 27 May 2025
AI-Led Social: Going From Listening To Interaction
In this MarTech Podcast episode, host Benjamin Shapiro chats with Arwen AI Co-founder and CEO Matthew McGrory about how AI is revolutionizing social media management.
00:23:00 |
Mon 26 May 2025
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