Making Good: Small Business Podcast
Want to make money, do something you love, AND make the world a better place? You're in the right place. Making Good is the podcast for small business owners who want to make a big impact. This podcast is about two things: building a strong small business, and using it as a tool for good. We cover topics like marketing, business philanthropy, finding community, doing purpose-driven work, mindset - and everything in between. If you have (or want) a small business and life that make a difference, this podcast is for you. I'm your host, Lauren Tilden, ex-corporate marketer turned maker and shop owner. I'm so glad you're here.
- Update frequency
- every 5 days
- Average duration
- 36 minutes
- Episodes
- 320
- Years Active
- 2020 - 2025
78: How to Approach Content Creation with Taryn Rachelle
In this episode, I'm joined by Taryn Rachelle of The Social Lifestyle Co for a conversation around how to approach content creation with intention. Taryn gives us a peek behind the curtains of her bu…
77: Getting More Engagement, Sharing Product Photos, + Discounts [Marketing Q&A]
On today's short and sweet episode of Making Good, I'm answering marketing questions you submitted via Instagram! In this episode, I answer the following questions:
- How do I get people to engage on my…
76: Efficient Content Creation with Katie Guenther
In episode 76, I'm joined by email marketing strategist Katie Guenther for a conversation about getting efficient with your content creation. We discuss why it's important to repurpose, Katie's sugge…
75: The 5 Stages of the Customer Journey
Download the free customer journey workbook. This episode is about all things customer journey. We discuss what a customer journey is, the stages of a customer journey as I believe it applies to prod…
74: Elevating Your Voice (+ Breaking Rules) with Kami Guildner
In this episode I'm joined by business coach Kami Guildner for a conversation about elevating your voice and your message. We discussed why we should build brands around our customers’ desires and as…
73: Marketing With Heart: 15 Prompts for Heart-Centered Content
Just like businesses can do more than simply making money, marketing can do more than simply make sales. We can use our marketing skills to stand up for what we believe in, share our values, build ge…
72: How to Use Instagram (Mindfully) to Grow Your Biz in Less Time with Chris Emmer
How can we increase our results AND spend less time on social media? In this (replay) episode with Chris Emmer of Mindful Social Co, we answer that question. We also discussed how social media can be…
71: How to Do Good Through Your Small Biz (REPLAY!)
In this episode, I cover 10 ways to do good through your small business. This episode is a replay of episode 2 of Making Good podcast.
10 Ways Your Small Business Can Do Good:
- Find a cause you believe …
70: 3 Simple Steps to Managing Your Business Finances (+ Doing More Good) with Stephanie Skryzowski
In today’s episode, I’m joined by Stephanie Skryzowski, founder and CEO of 100 Degrees Consulting. We’re going to talk about managing your business finances (and having some FUN in the process), and …
69: Added Value: The Foundation of My Marketing Strategy
Today’s episode is all the philosophy that underlines ALL of my marketing strategy, and all of the marketing guidance that I share with you here on the podcast.
And that is this: Value-Added Marketing…
68: Building a Magnetic Brand (+ Getting Scrappy) with Natalie Swan
In this conversation, I'm joined by brand strategist Natalie Swan for a discussion about creating magnetic marketing and getting scrappy. We covered topics including: brand strategy, magnetic marketi…
67: A Few Things I Think You Need to Hear (Hint: It's About Your Mindset)
Our mindset can be our greatest asset and closest ally…. or it can be a real bully that slows us down or stops us altogether. I've had my fair share of mindset challenges, and I've been working on my…
66: Mindful Marketing with Amie Finlayson
In this episode, online business strategist Amie Finlayson joins for a conversation about mindful marketing. We discuss mindful marketing, provide some examples of what may be considered "unethical" …
65: The Exact Tools I Use to Keep My Business Running Smoothly
When you start a small business, no one hands you an instruction manual. In my experience, the process of getting set up and figuring out how to run your business is a process of Googling, asking aro…
64: How to Reduce Waste + Be Kinder to the Earth with Moji Igun
If you want to have a more sustainable business that is kinder to the earth, but you’re not quite sure how to approach it…. this episode has the answers you need. My guest today is with zero waste co…
63: How to Stick With It
Making Good is 1 year old! I released at least one podcast episode per week -- every week for a year. In this episode, I'm sharing what I've learned about sticking with it and keeping consistent thro…
62: The Magic of Pinterest for Small Business with Renee Dick
In this episode, Pinterest expert Renee Dick joins me for a conversation about how to use Pinterest to generate traffic and sales for your small business. We discuss about how to get set up on Pinter…
61: I'm a MOM! How I'm Approaching My Business 3 Weeks into Parenthood
In this episode, I thought I’d talk a little bit about the arrival of our baby, how it’s going 3 weeks into parenthood, and how I’m approaching running my businesses and parenthood.
If you feel like …
60: Money, Profit First, and Worthiness with Aimee LaLiberte
In this episode, my guest is financial advisor and virtual CFO Aimee LaLiberte. In our conversation, we talked about Profit First and how to apply it to your business, financial goal setting, as well…
59: How to Get Started with Email Marketing
When it comes to driving REAL business results, email marketing is one of the most important tools in your marketing toolbox (if not THE most important tool). In this episode, I cover why you should …