Making Good: Small Business Podcast
Want to make money, do something you love, AND make the world a better place? You're in the right place. Making Good is the podcast for small business owners who want to make a big impact. This podcast is about two things: building a strong small business, and using it as a tool for good. We cover topics like marketing, business philanthropy, finding community, doing purpose-driven work, mindset - and everything in between. If you have (or want) a small business and life that make a difference, this podcast is for you. I'm your host, Lauren Tilden, ex-corporate marketer turned maker and shop owner. I'm so glad you're here.
- Update frequency
- every 5 days
- Average duration
- 36 minutes
- Episodes
- 320
- Years Active
- 2020 - 2025
98: 5 Marketing Shortcuts for 2022
In this episode, I share 5 marketing shortcuts for 2022:
- Keep your ideal customer close to your heart
- Apply your energy where you see results -- double down on what works
- Pay attention to what energizes…
97: Let's Make a Plan for 2022
“A goal without a plan is just a wish.”
- Antoine de Saint-Exupery
In today's episode, we discuss setting a goal, and then more importantly, creating a plan to get us there in 2022.
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96: How to Take Your Own Photos of Your Products with Hallie MacPherson
By popular request, today's episode is all about product photography. I brought in pro photographer Hallie Kathryn (who ALSO owns Soule Candles). We discussed all things product photography: why it's…
95: How to Do a Year in Review (2.0!)
Want to take your business to the next level? Join Making Good Happen -- the monthly membership program designed to help you build a smart, strategic marketing plan — and ACTUALLY take the actions ne…
94: Thriving Financially + A Book That Makes a Difference with Susanne Mariga
Want to take your business to the next level? Join Making Good Happen -- the monthly membership program designed to help you build a smart, strategic marketing plan — and ACTUALLY take the actions ne…
93: My Wish for You in 2022 (+ What Might Be Holding You Back)
Want to take your business to the next level? Join Making Good Happen -- the monthly membership program designed to help you build a smart, strategic marketing plan — and ACTUALLY take the actions ne…
92: Apply ‘Mindset’ by Carol Dweck to Your Business (Making Good Book Club #1)
Welcome to the first ever edition of the Making Good Book Club, with me (Lauren Tilden) and my co-host, Charelle Griffith. In this first episode, we discuss the book Mindset by Carol Dweck. We share …
91: How to Increase Your End-of-Year Sales
Want to take your business to the next level? Join Making Good Happen -- the monthly membership program designed to help you build a smart, strategic marketing plan — and ACTUALLY take the actions ne…
90: The Power of the Small, Every Day Action with Masami Sato
Want to take your business to the next level? Join Making Good Happen -- the monthly membership program designed to help you build a smart, strategic marketing plan — and ACTUALLY take the actions ne…
89: 15 Holiday + End-of-Year Content Ideas
Want to take your business to the next level? Join Making Good Happen -- the monthly membership program designed to help you build a smart, strategic marketing plan — and ACTUALLY take the actions ne…
88: How to Face Your Inner Critic, Creative Blocks + Impostor Syndrome with Cynthia Hauk
Join Cynthia Hauk and I for a conversation around facing impostor syndrome, your inner critic, and creative blocks so you can have a business that makes you money and makes an impact. This episode is…
87: Introducing Making Good Book Club (+ Meet My Co-Host, Charelle Griffith)
Want to make sure you get all the updates on the Making Good Book Club? Sign up here.
Two really amazing things happen in this episode:
- I finally get to tell you: Making Good is launching the Making G…
86: Influencer Marketing for Small Business with Charmaine Charmant
In this episode, I'm joined by fashion influencer Charmaine Charmant for a conversation about influencer marketing. We discussed everything from the basics (what is influencer marketing?) to the deta…
85: How I'm Approaching End-of-Year Marketing Planning
For many listeners, November and December are the busiest and most important sales months of the year. But with more sales comes more pressure and more work. In this episode we answer the question: H…
84: The Power of Local with Sarah Frost
My guest for this episode is Sarah Frost, founder of Making Local. In this conversation, we talked all about shopping small and local (HOW to do it and why it's important), the importance of changing…
83: How to Find Your Calling
Your calling, your why, your purpose, your reason for being and doing… whatever you want to call it… that’s what we’re talking about today. We’re going to talk about what I actually mean by calling,…
82: Email Marketing for e-Commerce + Planning for Q4
Want to build an impactful email marketing plan that will help you build a strong relationship and generate sales on autopilot? This episode is for you. My guest is Kris Daria, email strategist with …
81: 8 Places to Meet Small Biz Friends
Building a community of other small business owners is good for morale, and it's good for business! In this episode, I share 8 of my favorite places to find community as a small business owner.
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80: Launching 101 (+ Why Launching Is For YOU) with Shannon Vonderach
Let's talk launching. What is launching? Who is it for? Why should we approach product releases as launches? In this episode with email and launch strategist Shannon Vonderach of Mrs. Vondy, we discu…
79: One Simple Exercise to Help You Write Better Marketing Content (+ Bonus Tips)
For today’s episode, I’m going to share with you my #1 absolute favorite marketing strategy that I pull out of my marketing toolbox any time I get stuck with what to write. This strategy helps you pu…