Life Science Marketing Radio

I interview marketing leaders inside and outside the life sciences (and an occasional scientist) to share the best ideas for making your marketing more effective.

Science Business Marketing Life Sciences

Update frequency: every 15 days
Average duration: 31 minutes
Episodes: 223
Years Active: 2014 - 2025

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Resilience: Turning Disaster into Opportunity

Jason Scharf talks about how planning for long tail events can present opportunities for competitive advantage even in the absence of the event.

This is a public episode. If you would like to discuss…

Tue 08 Jun 2021

Online Marketplaces and Multiple Value Propositions

Mark talks about the value props for buyers and sellers as well as tailoring them for resistant customers.

This is a public episode. If you would like to discuss this with other subscribers or get ac…

Wed 21 Apr 2021

Segment Marketing: Creating Campaigns Across Product Lines

Max Paluszynski talks about the challenges of creating a unified campaign and managing groups that are not direct reports.

This is a public episode. If you would like to discuss this with other subsc…

Wed 07 Apr 2021

Making the Most of LinkedIn

Rachel shares tips on optimizing your profile, connecting and what type of content to share.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus …

Mon 08 Mar 2021

ResearchGate Survey of Scientist Purchase Behavior

Darren Alvares discusses the results of a ResearchGate survey of scientist purchasing behavior and the impact of COVID 19.

This is a public episode. If you would like to discuss this with other subsc…

Tue 23 Feb 2021

Curiosity: a Superpower for Your Career

Steve Kulisch describes the steps he took from undergraduate science degree to GM at Fluidigm.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonu…

00:24:24 | Tue 09 Feb 2021

Virtual Events Are Different: How to Ensure Success

Lori Dowd explains that successful virtual events require a different mix of content to keep the audience engaged.

This is a public episode. If you would like to discuss this with other subscribers o…

Thu 14 Jan 2021

The Competitive Audit: What and Why

Amy Duncan explains the purpose of a competitive audit for your marketing and what goes into it.

This is a public episode. If you would like to discuss this with other subscribers or get access to bo…

Tue 15 Dec 2020

New Marketing Tactics Stand Out in an Old School Industry

Matt Benson describes how content marketing is differentiating his company in an industry (lab furnishings) where relationships, dealer networks and trade shows have dominated.

This is a public episo…

Mon 16 Nov 2020

How Does a New Biotech Company Successfully Launch Its First Product?

Frank Dolan talks about the challenges of launching your first product at the same time you are launching your company as a commercial entity. There is an opportunity to establish relationships and b…

00:33:35 | Mon 26 Oct 2020

Incite Curiosity 20 Seconds at a Time with LinkedIn Stories

Matthew Ray Scott talks about how marketers and doctors can take advantage of LinkedIn to grow their business.

This is a public episode. If you would like to discuss this with other subscribers or ge…

Mon 19 Oct 2020

What Kind of Stories Should You Tell on Your Podcast?

Dodi Axelson explains how Cytiva (formerly GE Healthcare Life Sciences) thinks about heir podcast.

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Tue 06 Oct 2020

What is a Sales Agent and Do You Need One?

Owen Swift explains what a sales agent is and the advantages for both the company and the individual. He also describes the scenarios where this model makes the most sense.

This is a public episode. …

Mon 21 Sep 2020

Marketing to Life Scientists: When it's Different and When it's Not

Kelly Grover talks about when marketing to scientists is different from marketing to consumers and when it's not.

This is a public episode. If you would like to discuss this with other subscribers or…

Thu 30 Jul 2020

Positioning and the Most Overlooked Opportunity

Hamish Mackenzie talks about positioning strategies and the one position that is often overlooked because it seems obvious.

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Wed 03 Jun 2020

How to Create Authoritative Content That Matches Audience Intent

Hans Kaspersetz describes a data driven approach to creating content that Google sees as authoritative and meets your audience needs.

This is a public episode. If you would like to discuss this with …

Tue 19 May 2020

Elevating Innovation and Trust in Life Science

Frank Dolan talks about driving innovation in how products are brought to market in the life sciences along with restoring trust in the biotech/pharma industry.

This is a public episode. If you would…

Tue 05 May 2020

Selling in the Time of Covid 19 - Without Meeting Your Customers

Lemar Ashhar describes how he finds prospects and develops relationships on LinkedIn using content.

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Mon 27 Apr 2020

The Life Science Talent Hunt - What's Happening?

Leslie Loveless describes what life science companies are looking for and how it has changed in the last few years.

This is a public episode. If you would like to discuss this with other subscribers …

Fri 17 Apr 2020

Brand Storytelling in the Age of Corona Virus

David and I discuss what content is appropriate and how to produce it.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclife…

Tue 31 Mar 2020

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