Life Science Marketing Radio

I interview marketing leaders inside and outside the life sciences (and an occasional scientist) to share the best ideas for making your marketing more effective.

Science Business Marketing Life Sciences

Update frequency: every 15 days
Average duration: 31 minutes
Episodes: 223
Years Active: 2014 - 2025

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Marketing a Region: Growing Life Science in South Carolina

Economist Joey Von Nessen talks about the growth and the impact of life science on the South Carolina economy.

This is a public episode. If you would like to discuss this with other subscribers or ge…

00:41:36 | Tue 29 Mar 2022

Getting Around the Data Delusion

You may have a lot of quantitative data. But it’s what you don’t know that you don’t know that will hurt your marketing. Wayne Cerullo explains what it takes to get around the data delusion.

This is …

00:38:11 | Tue 15 Mar 2022

Magic School Bus to Head of Strategy

Lily Elsner talks about the path to her job as Head of Strategy at Arctoris, a startup working on small molecule drug development.

This is a public episode. If you would like to discuss this with oth…

00:21:31 | Mon 28 Feb 2022

Lily Elsner: SAMPS's Young Person of the Year

Lily Elsner talks about her job as Head of Strategy at Arcturus, a startup working on small molecule drug development.

This is a public episode. If you would like to discuss this with other subscribe…

00:23:25 | Mon 28 Feb 2022

From Marketing Ketchup to Life Science: A Founder's Story

Raman Sehgal shared his journey to becoming an agency owner, the value of a niche and what good clients look like.

This is a public episode. If you would like to discuss this with other subscribers o…

00:32:32 | Tue 08 Feb 2022

Should Podcasting Be Part of Your Compliance Toolbox?

Tom Fox thinks podcasts are a great way to teach people about compliance. And he's right.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus epi…

00:23:40 | Tue 01 Feb 2022

Getting the Most Out of In-Person Events

Bonni Scepkowski wants you to build relationships, not look at spreadsheets. Here's how to keep your attendees engaged.

This is a public episode. If you would like to discuss this with other subscrib…

00:25:26 | Tue 18 Jan 2022

Personal Branding for Scientists

Jennifer Andrews explains the importance of personal branding for scientists and offers a strategy for developing your personal brand.

This is a public episode. If you would like to discuss this with…

00:26:49 | Tue 04 Jan 2022

Providing Physicians with Resources for Patient Support

Sandy Donaldson described Impiricus's platform where physicians can request support for patients such as samples or prior authorization via SMS messaging. This removes the friction of digging throug…

00:17:01 | Tue 07 Dec 2021

What's Happening in African Biotech?

Adrienne Leussa is the host of Africa Biotech Conversations. We chatted about podcasting and what's happening in the African biotech community.

This is a public episode. If you would like to discuss …

00:33:29 | Tue 23 Nov 2021

Impact Opportunities for Digital Marketers in Healthcare

Chris Cullman shares his thoughts on customer experience, data and attribution, and opportunities to have physicians reach out to you.

This is a public episode. If you would like to discuss this with…

00:35:09 | Mon 08 Nov 2021

How to Sell an Idea Internally: Corporate Communications

Renee Connolly describes some best practices in corporate communications in the context of Diversity, Equity and Inclusion at Merck KGAa, Darmstadt, Germany.

This is a public episode. If you would li…

Mon 25 Oct 2021

AI for Digital Marketing in Healthcare

Hemal Somaiya describes using AI to message physicians at the right moment for their patients.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonu…

00:33:35 | Wed 13 Oct 2021

Disease State Education: Content Marketing Pre-Launch

Frank Dolan talks about the value of disease state education for a company pre-launch in terms of providers, patients and payors.

This is a public episode. If you would like to discuss this with othe…

Wed 22 Sep 2021

Writing About Science, Joyfully

Justine Dees talks about sharing her knowledge and love of science to become a blogger and content marketer for life science companies.

This is a public episode. If you would like to discuss this wit…

Tue 07 Sep 2021

Pushing the Limits in Creative Storytelling

Dan Chichester talks about transitioning from comic book writer to healthcare marketer, building trust with partners and creating a positive vision for the future.

This is a public episode. If you wo…

Tue 24 Aug 2021

How Can Sales People Engage with Customers Now?

Bob Lempke talks about ways sales people can engage and build relationships with customers in a world changed by Covid.

This is a public episode. If you would like to discuss this with other subscrib…

Tue 17 Aug 2021

From Scientist to Agency Owner via YouTube

Maaria Ginai describes her transition from scientist to agency owner via YouTube and tech transfer.

This is a public episode. If you would like to discuss this with other subscribers or get access to…

Mon 02 Aug 2021

Are You Pricing Your Life Science Products Correctly?

Mark Stiving talks about optimizing pricing by knowing the value of your products and different pricing models that may increase profits.

This is a public episode. If you would like to discuss this w…

Tue 13 Jul 2021

Why You Should Consider Reverse Mentoring

Susan Nemetz talk about the benefits of reverse mentoring (learning from younger employees).

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus …

Mon 21 Jun 2021

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