Life Science Marketing Radio

“Give a man a fish and he eats for a day. Sell him the hook, line and rod and get a higher valuation.” - Unknown ;-)

KromaTiD™ is in the business of helping researchers working on cell and gene therap…

Just as scientists are curious about the “how” of the world, Lee Jay Lowenstein was curious about the “why”. That led to his becoming an ordained Orthodox rabbi. He was also a high school teacher and…

Cole Yancey was unsatisfied being a bench scientist. So much so, he asked the freezer repair guy about how to get out of the lab. “Maybe I can do what you’re doing.” The freezer guy was not helpful. …

David Nathan wrote a children’s book in the carpool line at his kids’ school. ChatGPT delivered the text and he used Midjourney to illustrate the main character.

Generative AI applications like ChatG…

Have you been considering creating a podcast for your company? You may be wondering about gear, recording and editing software, structuring interviews etc… Long-time listeners will recognize my buddy…

Buy both of these Limited Availability recordings for a penny!

and I’ll send you two more interviews with outstanding life science marketers every month! If you aren’t happy with what I send, well it…

Developing a new product for launch involves a lot of effort and expense. To maximize your return, it’s important to know 1.) the size of the market for your offering to determine your potential retu…

Everyone wants to be patient-centric these days. Betsy Bennett is a health psychologist and behavior change strategist. And, as you’ll discover in this episode, she has been a patient with a serious …

While launching a new product is exciting, especially in the sciences, it’s not the only way to grow a business. We can change our business models or how we go to market.

Dave Brock shared with me som…

Can you really make serious progress with an intern? The answer is a definite yes and it can work out for the intern, the host company and a vendor.

Bob Lempke is the Chief Commercial Officer at Mobil…

Erica Sosnowski, the Managing Partner at Sosna + Co. recently posted on LinkedIn a list of things that life science executives struggle with the most in the context of finding and executing deals.

Fro…

So you want to be a thought leader? I talked to Brian Morgan, President of Think Deeply, Write Clearly about effective thought leadership communication.

Thought leadership can be used to attract an au…

PharmExec.com published a study in 2020 of 25 first commercial launches. 48% of them missed their first year forecast for sales (<70% of forecast).

Almost a third of them outperformed (>130% of foreca…

Paul Simms describes himself as a noisy introvert. Does that mean he’s a troublemaker? He’s definitely trying to stir things up in the pharma/ life science world as CEO of Impatient Health. You shoul…

Kristin Apple is the President of LINUS. We talked about the future of healthcare specifically for seniors 60-79 and how they think about it based on a recent survey (Link below).

This is worth paying…

I saw this LinkedIn post from Erasmus Holm, Chief Marketing Officer for the Nordics at MSD, and was curious to learn more. He mentions that the pandemic, although demanding a lot of change, hasn’t n…

What is the path to success in sales when you are selling both direct and through a distributor? What is the best approach for you and your company? Even though it’s sales, I think it looks a lot lik…

Darcy Bevalacqua is a career coach and executive recruiter for senior marketing executives over 50. Nevertheless, this episode has good advice for anyone looking to change jobs and even companies tha…

This episode is not about strategy or tactics or building your marketing team, This week, it's about capabilities.

We're going way back to basics, to do a mindset reset on what marketing actually mea…