Keep Optimising
For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads.
In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.
That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method.
- Current Mini-Series = Marketplaces, including Amazon
- Next Mini-Series = Preparing for Peak Season
- Last Mini-Series = SEO
Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates
You can hear a new episode for free every Wednesday.
Each episode lasts about 30-45 minutes and is audio only.
I look forward to helping you keep optimising your marketing very soon!
Chloe Thomas, host of the show
About our host:
Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan.
- Update frequency
- every 7 days
- Average duration
- 34 minutes
- Episodes
- 276
- Years Active
- 2020 - 2025
Content Marketing: Elevating Your Content Strategy with More Than Just Copy with Irem Isik, Storyly
Irem Isik is Head of Marketing at Storyly where they’re all about helping you get the right content into the right places on the buyer journey – from discoverability to post purchase. Irem also spent…
Content Marketing: Using Wikipedia to Build Your Brand with Bill Beutler, Beutler Ink
Bill Beutler is the President at Beutler Ink–a creative PR agency focused on enhancing the online presence of established and emerging brands by improving information on Wikipedia and creating compel…
Content Marketing: How to Build a Winning Content Calendar with Abby Wood, The Content Lab
Abby Wood is the Founder at content writing agency, The Content Lab. If you need copy – for websites, for blogs, for marketing – they will produce it for you.
In this episode, we discuss:
- Why unders…
Content Marketing: Mapping Content to the Customer Journey with Hannah Brady, Connective3
Hannah Brady is a senior content strategist at agency connective3. She’s been creating award winning SEO focused content strategies for brands large and small for over 8 years.
In this episode, we d…
Content Marketing: Why You Need a Multiplatform Approach with James Carson, Publishing Strategy
James Carson is a content strategy consultant with some super impressive consumer facing experience including Head of SEO and Social Media at the Telegraph Media Group (huge newspaper in the UK), and…
Attribution: Strategies for Optimising Google Ads Performance in a Cookieless World with Ian Lewis, Launch
Ian Lewis is the Head of Data & Analytics at Launch, the happy performance agency. And not just happy, they are also Google Premier Partner and twice winners of Europe’s best small PPC agency.
In th…
Attribution: Creating a Customer-Centered Privacy Strategy with Siobhan Solberg, Raze
Siobhan Solberg is a data protection consultant… with a growth mindset. Yeah! She founded her consultancy Raze back in 2018 to help businesses take control of and optimise their marketing data.
In t…
Attribution: Revamping Your Attribution Strategy with Luke Carthy
Luke Carthy started his eCommerce career client side, then after being invited to speak at MozCon 2019 he decided to go at it alone. He now spends his days helping his clients deliver sustainable eCo…
Attribution: How First-Party Cookies Grow your Sales with Yiqi Wu, Aimerce
Yiqi Wu is the founder and CEO of Aimerce, a next-gen platform to empower long-lasting relationships with customers by putting you in control of your first party cookies.
In this episode, we discuss…
Attribution: Building the Perfect Analytics Stack with JJ Reynolds, Vision Labs
JJ Reynolds is the founder of Vision Labs where he helps companies measure and take action on their marketing data.
In this episode, we discuss:
- Why you should think about measurement rather than at…
10 Black Friday Top Tips 2024 including Affiliate Marketing, Attribution, and Inventory Management
Welcome to this year’s Black Friday Top Tips episode!
Not only are my 10 guests offering excellent advice, each one is coming from a different perspective, and if I was going to write out my own adv…
Q4 Updates: Key Updates and Best Practices in SEO with Alex Moss, Yoast
Alex Moss is Principal SEO at Yoast, and also co-founder of FireCask. He’s been in SEO for over 20 years working a mix of in house, agency-side, AND now software-side roles.
In this episode, we disc…
Q4 Updates: Strategies to Leverage the Secondhand Market with Zoe Rowswell, Tern Eco
Zoe Rowswell is the co-founder of Tern Eco, and has some amazing Fashion eCommerce credentials.
Zoe was Director of eCommerce for Urban Outfitters, Global Director of eCommerce and Omnichannel at Jim…
Q4 Updates: Optimising Opportunities in the Post-Purchase Stage with Hamish McKay, Order Editing
Hamish McKay is the founder of surprisingly ground breaking new eCommerce tool Order Editing.
Now helping over 600 Shopify merchants to improve post-purchase customer experience.
In this episode, we…
TikTok: Affiliate Marketing and Viral Growth Strategies with Noah Tucker, Social Snowball
Noah Tucker is the founder and CEO at Social Snowball, the word-of-mouth marketing platform for eCommerce.
Social Snowball’s affiliate & referral programs drive millions in revenue for over 2,000 lea…
TikTok: Optimising the Power of Creative, Creators, and Community with Gisela Benini, Genie Goals
Gisela Benini is a specialist in digital marketing, social media and eCommerce, and is one of the team at award-winning agency Genie Goals.
In this episode, we discuss:
- Gisela’s 3 Cs for TikTok succ…
TikTok: Creating Live Selling Experiences that Convert with Dawn Chubai, Live Selling School
Dawn Chubai is a live stream product selling expert!
She’s been working in TV and video for over two decades – originally as a TV presenter and journalist including as co-host of Canada’s number one …
TikTok: Building a Winning TikTok Sales Strategy with Ashley Wright, Social Tale
Ashley Wright’s been helping brands big and small drive results from social for nearly 10 years. Working brand side, and for agencies – he’s now the founder of his own business – Social Tale which is…
Offline Marketing: Using TV Ads To Scale Your eCommerce Brand with Danielle Gipps, Revenue Growth Agency
Danielle Gipps is one of the team at customer acquisition agency Revenue Growth Agency. Where they are committed to growing ambitious luxury eCommerce brands through a tried and tested Revenue Growth…
Offline Marketing: New Data & Attribution Strategies for eCommerce Brands with Jo Young, UniFida
Jo Young is the Managing Director at UniFida, a team of data-driven marketing experts with a focus on attribution, especially matching up offline and online marketing. Jo’s been at the forefront of m…