Keep Optimising
For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads.
In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.
That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method.
- Current Mini-Series = Marketplaces, including Amazon
- Next Mini-Series = Preparing for Peak Season
- Last Mini-Series = SEO
Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates
You can hear a new episode for free every Wednesday.
Each episode lasts about 30-45 minutes and is audio only.
I look forward to helping you keep optimising your marketing very soon!
Chloe Thomas, host of the show
About our host:
Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan.
- Update frequency
- every 7 days
- Average duration
- 34 minutes
- Episodes
- 276
- Years Active
- 2020 - 2025
Black Friday/Cyber Monday - 9 eCommerce Experts Share their Top Tips for Success
In this episode we have everything you need to know to make this year's Black Friday / Cyber Monday super successful for your business.
Our 9 eCommerce experts share powerful advice that's going to he…
Using Live Chat and Customer service to improve conversion rates with Gorgias' Lucas Walker
Lucas has been involved with online marketing and selling for over a decade, including running this own eCommerce store for 5 years. In recent years he’s focused in on the world of turning customer s…
Improve your Homepage, Navigation & Category Pages with Mogens Møller
Mogens Møller is the CEO and co-founder at Sleeknote where they help us turn visitors into subscribers. He’s been in eCommerce for over 10 years and is just a little bit obsessed by user experience a…
Getting your customer personas right is rocket fuel for conversion rates with Lucy Bloomfield
Lucy Bloomfield grew her eCommerce business to over 10,000 customers in just 18 months, and now she helps other retailers replicate her success. When we caught up over the summer she mentioned she’s …
How Better Onsite Search can up your conversion rates with Ian Scarr from Klevu
Ian has been involved in the world of site search since 2013, helping retailers throughout the UK and beyond to leverage ever cleverer algorithms to improve the experience of searchers on their websi…
SEO: Free Google Shopping traffic (and Buy on Google news) with Justin Seibert
We couldn’t talk SEO in 2020 without talking about Google’s decision to make the listings on the ‘Shopping’ Tab free.
In this episode…that’s exactly what we’re getting in to. Where you can do it, how …
SEO: Everything you need to know about Dynamic Rendering with Geoff Atkinson
Not yet heard about Dynamic Rendering? Me neither! That's why I've got Geoff on the show to tell us everything we need to know. Listen to find out what it is, how it can make a BIG difference to your…
SEO: How to target Long Tail Keywords with your Category Pages with Kristina Azarenko
We talk about why you should care about long tail keywords, and why they represent a great opportunity for increasing sales. Then we get into why your category pages are a GREAT place to optimise for…
SEO: Luke Carthy explains Technical SEO 101
Technical SEO 101 - how to make sure you're letting the search engines in, and giving them a good impression of your site. We chat through how to identify how good (or bad) your technical SEO current…
Email Marketing: Marketing Automation tips with Unofficial Shopify Podcast's Kurt Elster
It's always a pleasure to catch up with Kurt Elster, host of the Unofficial Shopify Podcast. Especially when we get to chat about a topic close to both our hearts - email marketing automation.
Episode…
Email Marketing: Increase your Email Sign ups with Kate Barrett
Earlier this year Kate Barrett from e-Focus Marketing published a FASCINATING report looking at how retailers in the UK and US are gathering email data.
The results aren't pretty!
In this episode we …
Email Marketing: DTC Marketing Tips from Klaviyo
A surprising number of DTC brands have yet to embrace email marketing - so it's great to be chatting to Louise Read from Klaviyo about how DTC brands are using email marketing to build a stronger cus…
Email Marketing: Segmentation Tips for eCommerce Growth inc Preference Centres
We've covering a more advanced email marketing tactic with dotdigital's Gavin Laugenie.
Find out how you can use preference centres to take your segmentation and email marketing performance to the ne…
Email Marketing: Chad S White author of 'Email Marketing Rules'
Very exciting to open our show with Chad S White the best selling author of 'Email Marketing Rules: Checklists, Frameworks, and 150 best Practices for Business Success'.
We get into:
- metrics, goals, be…
Welcome to the Keep Optimising Marketing Podcast
Episode 000: Welcome to the Keep Optimising Marketing Podcast - in this episode host Chloe Thomas explains what the show is all about and how you can get the most from it.
Don't forget to subscribe so…
About The Keep Optimising Marketing Podcast
The Keep Optimising Podcast is the marketing focused show from the makers of the mullti-award-winning eCommerce MasterPlan Podcast.
A weekly audio-only podcast that focuses on a different marketing me…