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Keep Optimising - Podcast

Keep Optimising

For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. 

In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.

That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. 

- Current Mini-Series = Marketplaces, including Amazon

- Next Mini-Series = Preparing for Peak Season

- Last Mini-Series = SEO

Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates

You can hear a new episode for free every Wednesday. 

Each episode lasts about 30-45 minutes and is audio only.

I look forward to helping you keep optimising your marketing very soon!

Chloe Thomas, host of the show


About our host:

Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan.

Marketing Entrepreneurship Education How To Business
Update frequency
every 7 days
Average duration
34 minutes
Episodes
276
Years Active
2020 - 2025
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Marketplaces: Why you should also be selling on Amazon and eBay with Chris Dawson from Tamebay

Marketplaces: Why you should also be selling on Amazon and eBay with Chris Dawson from Tamebay

Chris started out as an eBay seller, then founded the UK & Europe’s premier resource for marketplace news, tips, and advice – Tamebay. We're discussing WHY should you be considering selliing your pro…

00:34:06  |   Wed 07 Jul 2021
SEO: How to use SEO to beat all those new competitors! with Nick Truman from Spec Digital

SEO: How to use SEO to beat all those new competitors! with Nick Truman from Spec Digital

Nick’s been improving search performance, and driving sales for over 600 clients, including many retailers (big and small) for over a decade. We’ve been friends for a few years now and I love how Nic…

00:43:16  |   Wed 30 Jun 2021
SEO: Blue Ocean Blogging Strategy with Adam Bastock

SEO: Blue Ocean Blogging Strategy with Adam Bastock

Adam is an eCommerce specialist who has been involved in all sorts of eCommerce over the last 10 years – from running his own Etsy store, to being the marketing-person at a series of eCommerce brands…

00:33:35  |   Wed 23 Jun 2021
SEO: Shifting our thinking from Keywords to Entities with Dixon Jones from inLinks.net

SEO: Shifting our thinking from Keywords to Entities with Dixon Jones from inLinks.net

Dixon’s career as an SEO specialist stretches right back to 1999 when he founded one of the UK’s first SEO agencies (still going strong today). Many in the SEO world know him best as Marketing Direct…

00:39:03  |   Wed 16 Jun 2021
SEO: Perfecting your faceted navigation with Luke Carthy

SEO: Perfecting your faceted navigation with Luke Carthy

My guest is the brilliant Luke Carthy. SEO consultant, CRO expert, and new eCommerce startup founder! And we're discussing how to leverage your faceted navigation (your product filters) to maximise S…

00:33:33  |   Wed 09 Jun 2021
SEO: Taking Competitor Analysis beyond Benchmarking with Diana Richardson from SEMRush

SEO: Taking Competitor Analysis beyond Benchmarking with Diana Richardson from SEMRush

Diana is the Social Media and Community Manager for the SEO Unit at SEMRush – which means she spends every day helping site owners improve their SEO performance. She’s been both helping others and do…

00:33:45  |   Wed 02 Jun 2021
Google Ads: Keyword Search Campaigns. How to maximise your performance with Justin Seibert

Google Ads: Keyword Search Campaigns. How to maximise your performance with Justin Seibert

Justin is the President of Direct Online Marketing, a top 200 Premier Google Partner who have clients around the world. Justin’s been named on the Hanapin Marketing “Top 25 Most Influential Pay Per C…

00:38:46  |   Wed 26 May 2021
Google Ads: Shopping Campaigns - the latest tactics for success with Richard Hill

Google Ads: Shopping Campaigns - the latest tactics for success with Richard Hill

In one way or another Richard’s been in digital marketing and eCommerce since 1999, working in a range of sectors, and helping retailers in a wide variety of ways. He’s now best known in the eCommerc…

00:37:38  |   Wed 19 May 2021
Google Ads: Why you should try Display Ads and how to make it work with Becky Hopkin

Google Ads: Why you should try Display Ads and how to make it work with Becky Hopkin

Becky is the Owner & Managing Director of Digital Gearbox, a specialist pay per click agency originally founded and set up by none other than me! So yes, I know just how brilliant Becky is at Google …

00:35:26  |   Wed 12 May 2021
Google Ads: How to get started with Mike Rhodes author of the no. 1 Google Ads book

Google Ads: How to get started with Mike Rhodes author of the no. 1 Google Ads book

Mike is the co-author of the world’s best-selling Google Ads book – “The Ultimate Guide to Google Ads”, now in it’s 6th edition, and which if you don’t have it on the bookshelf, or on your kindle – y…

00:44:11  |   Wed 05 May 2021
Affiliate Marketing: How to get started with Arlen Robinson from OSI Affiliate Software

Affiliate Marketing: How to get started with Arlen Robinson from OSI Affiliate Software

Arlen is the COO and Co-founder of OSI Affiliate Software, and he’s been in the affiliate marketing world for over 20 years. PLUS he’s the host of the eCommerce Marketing Podcast who have recently go…

00:44:38  |   Wed 28 Apr 2021
Affiliate Marketing: How to find new Affiliates with Chris Tradgett from Publisher Discovery

Affiliate Marketing: How to find new Affiliates with Chris Tradgett from Publisher Discovery

Chris is the CMO of Publisher Discovery, and has been in the affiliate industry for over 20 years, including being part of the team that launched the buy.at network. He’s also on the PMA Board of dir…

00:39:54  |   Wed 21 Apr 2021
Affiliate Marketing: How to Drive Full Price Sales with Ami Spencer from Webgains

Affiliate Marketing: How to Drive Full Price Sales with Ami Spencer from Webgains

Ami is the Chief Operations Officer at Webgains the hi-performance affiliate marketing network. She’s been at Webgains for over 4 years helping their international growth by connecting the right publ…

00:33:58  |   Wed 14 Apr 2021
Affiliate Marketing: How to revive your existing Affiliate Account with Rick Magennis

Affiliate Marketing: How to revive your existing Affiliate Account with Rick Magennis

Rick has been in affiliate marketing for nearly 10 years, growing sales the right way for his clients. He is the President and Founder at BearCatMedia an affiliate marketing agency. Platform agnostic…

00:32:33  |   Wed 07 Apr 2021
SMS Marketing - should you? how do you? with Corinne Watson from Postscript

SMS Marketing - should you? how do you? with Corinne Watson from Postscript

Corinne is the senior content marketing manager at Postscript, and a deep-thinker about all things eCommerce! She gave some amazing advice over on eCommerce MasterPlan for our expert shows earlier th…

00:30:06  |   Wed 31 Mar 2021
Email Marketing: Email Segmentation to improve your Facebook Ads results with Kunle Campbell

Email Marketing: Email Segmentation to improve your Facebook Ads results with Kunle Campbell

Kunle is an eCommerce obsessive, an ‘outsourced CMO’ and advisor to a range of D2C product businesses. He’s been involved in eCommerce and online marketing since the early 2000s, and is now best know…

00:32:39  |   Wed 24 Mar 2021
Email Marketing: List Growth Tips for your DTC Marketing plan with Gabe Macaluso from Omnisend

Email Marketing: List Growth Tips for your DTC Marketing plan with Gabe Macaluso from Omnisend

Gabe is the Director of Customer Success at Omnisend, and prior to that he was on the Bronto team at Netsuite – so Gabe’s got some serious eCommerce email pedigree!

We get into the latest tips and tr…

00:36:37  |   Wed 17 Mar 2021
Email Marketing: Automate eCommerce Growth with the perfect Welcome Campaign with Val Geisler

Email Marketing: Automate eCommerce Growth with the perfect Welcome Campaign with Val Geisler

Val is the founder and Chief Email Optimizer at Fix My Churn. AND an email obsessive.

Val’s been obsessed with helping eCommerce businesses improve their email marketing performance for over a decade…

00:41:30  |   Wed 10 Mar 2021
Email Marketing: Perfect Post Purchase Campaigns with 'the Klaviyo girl' Jessica Totillo Coster

Email Marketing: Perfect Post Purchase Campaigns with 'the Klaviyo girl' Jessica Totillo Coster

Jessica’s been in eCommerce for even longer than me! (that’s over 20 years)

She’s owned and run her own multi-6 figure bricks and mortar boutique, spent 6 years running a 7-figure online store, and n…

00:35:26  |   Wed 03 Mar 2021
Facebook Ads: Ultimate Copy, Offer and Audience Strategy with Neil Shoney

Facebook Ads: Ultimate Copy, Offer and Audience Strategy with Neil Shoney

Neil’s career kicked off when he created the SFN Expo and used just online marketing to bring 1,000s of consumers through the door every year. In 2016 he took all he learnt building that business and…

00:45:18  |   Wed 24 Feb 2021
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