For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads.
In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.
That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method.
- Current Mini-Series = Marketplaces, including Amazon
- Next Mini-Series = Preparing for Peak Season
- Last Mini-Series = SEO
Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates
You can hear a new episode for free every Wednesday.
Each episode lasts about 30-45 minutes and is audio only.
I look forward to helping you keep optimising your marketing very soon!
Chloe Thomas, host of the show
About our host:
Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan.
Rick Magennis has been in eCommerce marketing for nearly 10 years, growing sales the right way for his clients. He is the President and Founder at BearCat Media an affiliate and influencer marketing …
6 years ago Jenny left the world of media and publishing to create the influencer marketing insights platform that the brilliant, big, fashion brands she was working with needed.
Wearisma is now a ke…
Yes - podcast advertising IS a form of Influencer Marketing and it is a lot easier to get into than you think.
Heather’s been in marketing for a couple of decades – and for the last five years has be…
Cody started his Influencer Marketing journey brand-side at QALO (the creators of the silicone wedding ring) spending 3 years growing it from nothing to work with a wide range of influencers – both i…
Angeley has had a fascinating career including time working for Amazon, Intuit Quickbooks, and GoDaddy! Throughout she’s been focused on helping companies and markets grow – especially through using …
Michael is a Professor of Marketing in Haub School of Business at Saint Joseph’s University in Philadelphia, Marketing Consultant and Author of multiple excellent books on consumer behaviour includin…
Raul’s spent the last five years at ReferralCandy helping eCommerce brands turn the loyalty they’ve built with their existing customers into a new customer acquisition channel!
Loyalty marketing isn’t…
As head of marketing at LoyaltyLion, there’s not much Fiona Stevens doesn’t know about how brands are creating successful loyalty programs! So, quite frankly, we couldn’t run our first month on loyal…
In this episode, we have everything you need to know to make this year's Black Friday (and whole holiday season!) super successful for your business.
Our 7 eCommerce experts share powerful advice tha…
Susan has been helping improve social media marketing for nearly 10 years, with experience across both B2B and B2C channels she’s got plenty of tips to share with us. Not least because right now Susa…
Katie Wight is the founder of KW Content, a global content and social media marketing agency where for the last 4 years, she’s been focused on supporting purpose-driven brands. Before that she spent …
Allison Scholes is an Instagram Coach who helps her clients build their Instagram presence through organic methods, focusing on making it both fun and easy! In this episode she's sharing her 3Cs and …
Miruna Dragomir’s been in marketing since 2015 and for the last 3 years been in charge of Marketing at Planable – a platform that simplifies running social media campaigns. In that time she’s talked …
Shash Singh is the founder of paid traffic agency Linx Digital. Via Linx he and his team have spent the last six years helping eCommerce brands find high ROI ad strategies.
Pivoting from platform to …
Robert is the founder of live stream commerce platform Korkuma, and a Forbes 30 under 30 to watch this year. For the last 7 years, he’s been fascinated with how humans and technology interact with ea…
In this episode host, Chloe Thomas is catching up with Ian Leslie to talk payment systems - and it's much more exciting than you might think....
Up until recently, Ian’s been the Chief Marketing Offic…
In this episode host, Chloe Thomas is chatting with TikTok experts… Kris Sugatan and Holly Rae.
Kris is the founder and CEO of Sugatan, where she and her team focus on growing eCommerce brands to 8 fi…
Lorna Leaver is the Marketplaces Engagement Manager at GS1 UK where she helps marketplaces and retailers to work well together. Previously, she has worked in house at big UK retailers Boohoo, Dune, a…
Jon Tilley is the co-founder and CEO at Zonguru, an all in one tool set for amazon sellers. He’s been in online advertising and eCommerce for over 15 years. And for the last 6 years he’s been focused…
Thomas has been in the marketplaces world since he started with Amazon in 2007. For the last four years he’s been getting deep into the world of product and price comparison, first at Pricesearcher, …