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Keep Optimising - Podcast

Keep Optimising

For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. 

In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.

That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. 

- Current Mini-Series = Marketplaces, including Amazon

- Next Mini-Series = Preparing for Peak Season

- Last Mini-Series = SEO

Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates

You can hear a new episode for free every Wednesday. 

Each episode lasts about 30-45 minutes and is audio only.

I look forward to helping you keep optimising your marketing very soon!

Chloe Thomas, host of the show


About our host:

Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan.

Marketing Entrepreneurship Education How To Business
Update frequency
every 7 days
Average duration
34 minutes
Episodes
276
Years Active
2020 - 2025
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Influencer Marketing: What can we learn from Affiliate Marketing? with Rick Magennis

Influencer Marketing: What can we learn from Affiliate Marketing? with Rick Magennis

Rick Magennis has been in eCommerce marketing for nearly 10 years, growing sales the right way for his clients. He is the President and Founder at BearCat Media an affiliate and influencer marketing …

00:36:31  |   Wed 24 Nov 2021
Influencer Marketing: How to find the right Influencers with Jenny Tsai from Wearisma

Influencer Marketing: How to find the right Influencers with Jenny Tsai from Wearisma

6 years ago Jenny left the world of media and publishing to create the influencer marketing insights platform that the brilliant, big, fashion brands she was working with needed.

Wearisma is now a ke…

00:30:33  |   Wed 17 Nov 2021
Influencer Marketing: Podcast Advertising with Heather Osgood from True Native Media

Influencer Marketing: Podcast Advertising with Heather Osgood from True Native Media

Yes - podcast advertising IS a form of Influencer Marketing and it is a lot easier to get into than you think.

Heather’s been in marketing for a couple of decades – and for the last five years has be…

00:34:18  |   Wed 10 Nov 2021
Influencer Marketing: What's working right now with Cody Wittick from Kynship

Influencer Marketing: What's working right now with Cody Wittick from Kynship

Cody started his Influencer Marketing journey brand-side at QALO (the creators of the silicone wedding ring) spending 3 years growing it from nothing to work with a wide range of influencers – both i…

00:30:21  |   Wed 03 Nov 2021
Loyalty: Discover how your Brand Perception is central to your customer loyalty levels

Loyalty: Discover how your Brand Perception is central to your customer loyalty levels

Angeley has had a fascinating career including time working for Amazon, Intuit Quickbooks, and GoDaddy! Throughout she’s been focused on helping companies and markets grow – especially through using …

00:29:15  |   Wed 27 Oct 2021
Loyalty: Building TRUE Customer Loyalty with consumer psychologist Michael R Solomon

Loyalty: Building TRUE Customer Loyalty with consumer psychologist Michael R Solomon

Michael is a Professor of Marketing in Haub School of Business at Saint Joseph’s University in Philadelphia, Marketing Consultant and Author of multiple excellent books on consumer behaviour includin…

00:32:01  |   Wed 20 Oct 2021
Loyalty: Incentivising your loyal customers to refer new customers with ReferralCandy's Raúl Galera

Loyalty: Incentivising your loyal customers to refer new customers with ReferralCandy's Raúl Galera

Raul’s spent the last five years at ReferralCandy helping eCommerce brands turn the loyalty they’ve built with their existing customers into a new customer acquisition channel!

Loyalty marketing isn’t…

00:36:00  |   Wed 13 Oct 2021
Loyalty: Building a great Loyalty Program with Fiona Stevens from Loyalty Lion

Loyalty: Building a great Loyalty Program with Fiona Stevens from Loyalty Lion

As head of marketing at LoyaltyLion, there’s not much Fiona Stevens doesn’t know about how brands are creating successful loyalty programs! So, quite frankly, we couldn’t run our first month on loyal…

00:26:56  |   Wed 06 Oct 2021
Black Friday 2021 - 7 eCommerce Experts Share their Top Tips for Success

Black Friday 2021 - 7 eCommerce Experts Share their Top Tips for Success

In this episode, we have everything you need to know to make this year's Black Friday (and whole holiday season!) super successful for your business.

Our 7 eCommerce experts share powerful advice tha…

00:35:25  |   Wed 29 Sep 2021
Social Media: Brilliant Content Repurposing Tips with Susan Moeller from Tailwind

Social Media: Brilliant Content Repurposing Tips with Susan Moeller from Tailwind

Susan has been helping improve social media marketing for nearly 10 years, with experience across both B2B and B2C channels she’s got plenty of tips to share with us. Not least because right now Susa…

00:40:19  |   Wed 22 Sep 2021
Social Media: Increase Engagement with the Perfect Content Playbook

Social Media: Increase Engagement with the Perfect Content Playbook

Katie Wight is the founder of KW Content, a global content and social media marketing agency where for the last 4 years, she’s been focused on supporting purpose-driven brands. Before that she spent …

00:35:34  |   Wed 15 Sep 2021
Social Media: 6 Steps to Fast Track your Instagram Growth

Social Media: 6 Steps to Fast Track your Instagram Growth

Allison Scholes is an Instagram Coach who helps her clients build their Instagram presence through organic methods, focusing on making it both fun and easy! In this episode she's sharing her 3Cs and …

00:32:31  |   Wed 08 Sep 2021
Social Media: Streamlining your workflows to increase ROI

Social Media: Streamlining your workflows to increase ROI

Miruna Dragomir’s been in marketing since 2015 and for the last 3 years been in charge of Marketing at Planable – a platform that simplifies running social media campaigns. In that time she’s talked …

00:31:32  |   Wed 01 Sep 2021
Google Ads: YouTube Ads for DTC Marketing - should you be testing them?

Google Ads: YouTube Ads for DTC Marketing - should you be testing them?

Shash Singh is the founder of paid traffic agency Linx Digital. Via Linx he and his team have spent the last six years helping eCommerce brands find high ROI ad strategies.

Pivoting from platform to …

00:35:36  |   Wed 25 Aug 2021
New Marketing: Livestream eCommerce - how to use it to create online sales events

New Marketing: Livestream eCommerce - how to use it to create online sales events

Robert is the founder of live stream commerce platform Korkuma, and a Forbes 30 under 30 to watch this year. For the last 7 years, he’s been fascinated with how humans and technology interact with ea…

00:36:21  |   Wed 18 Aug 2021
New Marketing: Improve all your marketing with a One Click Checkout

New Marketing: Improve all your marketing with a One Click Checkout

In this episode host, Chloe Thomas is catching up with Ian Leslie to talk payment systems - and it's much more exciting than you might think....

Up until recently, Ian’s been the Chief Marketing Offic…

00:32:53  |   Wed 11 Aug 2021
New Marketing: TikTok for eCommerce with the Sugatan team

New Marketing: TikTok for eCommerce with the Sugatan team

In this episode host, Chloe Thomas is chatting with TikTok experts… Kris Sugatan and Holly Rae.

Kris is the founder and CEO of Sugatan, where she and her team focus on growing eCommerce brands to 8 fi…

00:41:46  |   Wed 04 Aug 2021
Marketplaces: FIVE things you must get right for a successful launch

Marketplaces: FIVE things you must get right for a successful launch

Lorna Leaver is the Marketplaces Engagement Manager at GS1 UK where she helps marketplaces and retailers to work well together. Previously, she has worked in house at big UK retailers Boohoo, Dune, a…

00:40:25  |   Wed 28 Jul 2021
Marketplaces: How to use Amazon to 2x your DTC eCommerce Sales

Marketplaces: How to use Amazon to 2x your DTC eCommerce Sales

Jon Tilley is the co-founder and CEO at Zonguru, an all in one tool set for amazon sellers. He’s been in online advertising and eCommerce for over 15 years. And for the last 6 years he’s been focused…

00:36:02  |   Wed 21 Jul 2021
Marketplaces: Why you should NOT also be selling on marketplaces with aisle3's Thomas J Vosper

Marketplaces: Why you should NOT also be selling on marketplaces with aisle3's Thomas J Vosper

Thomas has been in the marketplaces world since he started with Amazon in 2007. For the last four years he’s been getting deep into the world of product and price comparison, first at Pricesearcher, …

00:33:35  |   Wed 14 Jul 2021
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